GEO MCP by DigestSEO
This server tracks and analyzes a brand's AI visibility (GEO/AEO), measuring how often it is cited by ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Check AI visibility: Get current per-engine visibility scores, winning prompts, and losing prompts for a tracked brand.
View history: See how overall and per-engine visibility scores trend over time, daily or weekly.
Compare competitors: Analyze share of voice against competitor domains and identify prompts where you win or lose.
Get citations: Pull evidence of AI mentions with response excerpts, citation type, and linked URLs.
Find content gaps: Receive prioritized content recommendations to close gaps against competitors.
Refresh scans: Manually trigger a fresh AI visibility scan across all or selected engines.
Manage brands: Track new brands, list tracked brands, and generate buyer-intent prompt sets.
Tracks how often a brand is cited in Google Gemini and Google AI Overviews, with per-prompt visibility, competitor comparisons, and citation history.
Tracks how often a brand is cited by ChatGPT/OpenAI AI answers and provides per-prompt visibility, competitor comparisons, and content-gap recommendations.
Tracks how often a brand is cited by Perplexity AI answers and provides per-prompt visibility, competitor comparisons, and citation history.
DigestSEO — AI Visibility MCP for SEO & GEO
Quick Install
Runs locally over stdio with your own API keys — all data stays on your machine (see Privacy Policy). Set at least one engine key (OPENAI_API_KEY, ANTHROPIC_API_KEY, GEMINI_API_KEY, PERPLEXITY_API_KEY, SERPAPI_API_KEY); engines without a key skip gracefully.
Runtime: Node.js 22.13+ (CI exercises Node 22 and 24).
Claude Desktop / any MCP client (npx):
{
"mcpServers": {
"digestseo": {
"command": "npx",
"args": ["-y", "@digestseo/mcp-geo"],
"env": {
"OPENAI_API_KEY": "sk-...",
"GEMINI_API_KEY": "your_key_here"
}
}
}
}Claude Code:
claude mcp add --transport stdio digestseo -s user --env GEMINI_API_KEY=your_key_here -- npx -y @digestseo/mcp-geoCursor:
Kiro (remote MCP): self-host the Worker below with the engine API keys you want to use, then add your own deployed /mcp URL to Kiro. The public geo-mcp.digestseo.com/mcp endpoint is not a turnkey fresh-scan service and should not be used as a no-key substitute for a configured Worker.
Claude Desktop extension (one-click): download the .mcpb bundle from the latest release and double-click it — Claude Desktop prompts for the API keys.
First run: ask your client to "track acme.com as brand acme, then refresh it" — track_brand creates the brand with generated prompts, refresh_brand runs the first scan, check_visibility shows the scores.
AI agents installing this server: follow llms-install.md. Prefer a remote server with cron auto-refresh? Self-host on Cloudflare Workers below.
mcp-geo is an open-source AI visibility tracker that measures how often your brand is cited by ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. It's the GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) equivalent of Google Search Console — built as an MCP server so you can query your AI visibility data directly inside Claude.ai, Claude Desktop, Claude Code, Cursor, Codex CLI, or any MCP-compatible client.
Canonical product page: DigestSEO mcp-geo — AI Visibility MCP Server
Engineering case study: DigestSEO MCP Suite — AI visibility, Search Console, web validation, and trend intelligence
Need a client-ready baseline without running the stack yourself? The mcp-geo AI Visibility Audit is EUR 99 one time: one brand, up to three competitors, 20 buyer-intent prompts, checks across up to five supported AI surfaces where configured providers return usable results, citation evidence, and a prioritized action memo. The open-source package remains free.
See proof first: Open the sample report generated through mcp-geo to see the output style and evidence depth before requesting the audit.
Ready to request it? Open a prefilled email with your brand/domain and up to three competitors. No subscription or sales call is required.
Payment handoff: After fit and scope are confirmed, I reply with the normal invoice/payment instructions.
Methodology: The same 20 buyer-intent prompts are run as a point-in-time diagnostic and reported per engine, with citation/source evidence where available. The audit is an observed snapshot, not a proprietary ranking promise or guaranteed forecast.
Want the protocol before buying? Read the AI Visibility Audit methodology, including scope, engine coverage, interpretation limits, and what the audit does not claim.
Prefer zero setup? Try the hosted version at digestseo.com — managed Cloudflare infra, no API keys to manage, multi-brand, scheduled refresh, web UI. Waitlist now open. Join waitlist →
Related MCP server: websearch-mcp
What it produces
Connect via MCP, ask Claude "Run an AI visibility analysis on [my brand]", and within 90 seconds you get a strategist-quality memo grounded in real per-engine data:

View the full report including content gaps, engine recommendations, and synthesis →
The report above was generated by Claude through the digestseo-mcp MCP server. The conversation chained five hosted tools — visibility.check, visibility.compare, visibility.citations (Perplexity + Claude), and visibility.content_gaps — to produce a 4-engine analysis with citation excerpts and a 3-recommendation strategy memo.
What's New
[0.3.4] - September 15, 2026
Claude Desktop MCPB portability: the bundle no longer ships
better-sqlite3native binaries; local storage uses built-innode:sqliteon Node.js 22.13+.Registry accuracy: official metadata now advertises the npm stdio package only while the public hosted endpoint is not a turnkey configured fresh-scan service.
[0.3.3] - September 10, 2026
Optional one-time audit: the open-source package stays free; teams that want a client-ready baseline can request the EUR 99 mcp-geo AI Visibility Audit from the CTA above.
Lower-friction request path: the README now opens a prefilled, source-marked email, while the audit details remain available at
https://geo-mcp.digestseo.com/audit.
[0.3.2] — July 27, 2026
Published scoped package:
@digestseo/mcp-geowith synchronized Worker, MCP Registry, and MCPB metadata.Hosted tool metadata:
visibility.*namespaces with typed input/output schemas; local stdio tool names remain flat.Distribution and deployment: dedicated
mcp-geo-dbD1 configuration, Cursor and Claude Code plugin metadata, and patched production dependency pins.
[0.3.0] — July 2026
Local stdio CLI on npm (
npx -y @digestseo/mcp-geo): the same MCP tools backed by a local SQLite database (~/.digestseo/digestseo.sqlite) — no Cloudflare account needed. Engines run inline with your own API keys.Local brand-management tools (CLI only):
track_brand,list_brands,generate_prompts. Workers deployments keep these behind theX-Seed-Secret-gated/admin/*routes.Runtime-agnostic core (
src/core/) shared by the Worker and the CLI, with aDbcontract implemented by D1 and better-sqlite3 adapters. All 0.2.1 accuracy and security fixes carry over to both runtimes.Distribution metadata: official MCP Registry
server.json, MCPB desktop extension (.mcpbbundle), Dockerfile,llms-install.mdfor AI agents, release-publish workflow.
[0.2.1] — June 2026
Optional
CONNECT_SECRETgate on the OAuth flow. By default the OSS build auto-completes/authorizefor any MCP client that knows your worker URL — anyone who finds the URL can connect and callvisibility.refresh, spending your engine API credits. SetCONNECT_SECRETand the browser step of the connect flow now asks for it before issuing a token. See SECURITY.md.Accurate citation matching. Brand/competitor mentions now require word boundaries (
acmeno longer matches "acmeshop"), and linked-citation checks require the exact domain or a subdomain (notacme.comno longer counts as a link toacme.com).Per-brand
aliasesandexclude_terms. Aliases always count as a mention; exclude terms suppress the bare-word match on the brand name and domain root — so "Monday" the brand stops matching "monday" the weekday, whilemonday.comstill counts. Applymigrations/0005_brand_alias_exclude.sql; existing brands behave exactly as before.visibility.historyconsistency. Partially-finished runs now count toward history (matchingvisibility.check's 0.2.0 behavior), and fully-failed runs no longer show up as fake zero scores.CI + unit tests. GitHub Actions runs
tsc --noEmitplus a pure-function unit suite (npm run test:unit) covering mention matching, citation extraction, and score aggregation on every push.Docs now recommend OpenAI + Anthropic as the starting engine pair — the Gemini free tier rate-limits brands with more than ~5 prompts and produced misleading first-run data as the documented cheapest path.
Constant-time comparison for
SEED_SECRET/CONNECT_SECRET.
[0.2.0] — May 2026
Per-engine HTTP fan-out.
/admin/run-livenow creates one runs row per engine and self-fetches/admin/run-engineonce per engine. Each engine runs in its own worker invocation with its own free-plan 50-subrequest budget — a single-invocation fan-out used to burst past the cap mid-run and lose half the rows.Service binding (
env.SELF) dispatches the per-engine fan-out through Cloudflare's internal fabric instead of a public-URL fetch, dodging the "Worker called itself" guard (error 1042) that silently blocks the latter.Status column on
prompt_responses(ok/failed/skipped) pluserror_message. Failed engine calls used to writeraw_response='ERROR: ...'rows that downstream scoring treated as real zero-mention hits; now they're explicitly excluded.FK-resistant inserts.
/admin/run-engineINSERT OR IGNOREs its runs row before persisting — D1 is eventually consistent across edge regions, and the upstreamINSERT INTO runsfrom/admin/run-livedoesn't always replicate before the downstream engine call lands. The IGNORE makes the FK happy either way.Bulk D1 batch. Each engine collects its 20 prompt results in memory then flushes inserts + cache writes + the final
UPDATE runs SET status='completed'in a singleD1.batch()call. Drops the per-invocation subrequest count from ~89 to ~26.Relaxed visibility queries.
getLatestCompletedRunanchors onEXISTS(ok rows)instead ofstatus='completed', so partially-finished runs still surface their data in MCP tool output instead of silently disappearing.New admin route
POST /admin/cleanup-failed-runsfor one-shot deletion of legacy polluted rows after migrating to 0004.
[0.1.1] — May 2026
Manual install is now the canonical path. The unreliable bash setup script was removed; SETUP.md is self-contained and copy-pasteable, with every interactive wrangler prompt documented inline.
[0.1.0] — May 2026
Initial public release.
5-engine support: ChatGPT (
gpt-4o-mini), Claude (claude-haiku-4-5), Perplexity (sonar), Gemini (gemini-2.5-flash-lite), and Google AI Overviews (via SerpAPI).6 hosted MCP tools:
visibility.check,visibility.history,visibility.compare,visibility.citations,visibility.content_gaps,visibility.refresh.Engines are opt-in based on which API keys you provide — set only the credentials you have, the rest skip gracefully.
Cloudflare Cron Trigger that auto-refreshes tracked brands every 6h, respecting per-brand
refresh_frequency(daily/weekly).D1-backed storage for brands, prompts, runs, citations, and a shared prompt cache.
What Can This Do?
See which AI tools cite your brand and which don't — get a per-engine breakdown of who's citing you for buyer-intent queries.
Track AI visibility weekly, automatically — the built-in Cron Trigger re-runs scans on the cadence you configure per brand.
Compare your AI visibility to competitors — share-of-voice percentages, prompts you win, prompts they win.
Find content gaps — Claude-Haiku-synthesized recommendations grounded in your actual losing prompts.
Use it inside Claude.ai conversations — add the deployed Worker URL as a custom MCP connector and ask in natural language.
Self-hosted on your own Cloudflare account — your API keys, your data, your cost ceiling. The free Workers + D1 tiers cover a single brand with daily refreshes.
See the example report above for what this looks like in practice.
Available Tools
The six analysis capabilities are shared across both transports, but the exposed MCP names are intentionally transport-specific: hosted/Worker connections use the visibility.* namespace, while the local stdio package uses flat names.
Hosted / Worker | Local stdio | What it does | What you provide |
|
| Latest AI visibility snapshot across all configured engines for a tracked brand, with per-engine scores, winning prompts, and losing prompts. |
|
|
| Time-series history of overall and per-engine visibility, bucketed daily or weekly. |
|
|
| Share-of-voice comparison against competitor domains, with prompts you win and prompts they win. |
|
|
| The actual citation events — prompt, engine, response excerpt, citation type, brand URL when present. |
|
|
| Prioritized Claude-Haiku-generated content recommendations targeting your losing prompts. |
|
|
| Manually trigger a fresh scan across every engine whose API key is set. |
|
The local stdio CLI (npx, desktop extension, Docker) additionally provides brand management — on a Workers deployment the same operations live behind the X-Seed-Secret-gated /admin/* routes instead:
Tool (local CLI only) | What it does | What you provide |
| Start tracking a brand: creates it locally and generates its buyer-intent prompt set (Claude Haiku when |
|
| List tracked brands with domains, competitors, and active prompt counts. | — |
| Regenerate a brand's prompt set via Claude Haiku (replaces active prompts, keeps history). |
|
Getting Started
Step 1 — Get API keys
Engines are opt-in. Pick the ones you want; the rest skip silently.
OpenAI — ChatGPT engine. ~€0.0004 per prompt with
gpt-4o-mini. Batch path roughly halves that. platform.openai.comAnthropic — Claude engine, plus prompt generation and content-gap analysis (both call Claude Haiku). ~€0.0002 per prompt. Free trial credits are usually enough to evaluate. console.anthropic.com
Google AI Studio (Gemini) — Gemini engine. ~€0.0001 per prompt. The free tier has a low per-minute cap, so brands with more than ~5 prompts hit HTTP 429 and drop out of scoring (see Troubleshooting) — treat it as an opt-in add-on, not a starting engine. aistudio.google.com
Perplexity — Perplexity Sonar engine. ~€0.005-0.008 per prompt. Paid only. perplexity.ai/settings/api
SerpAPI — Google AI Overviews engine. ~€0.005 (free tier) / ~€0.0015 (volume) per prompt. Free tier covers 250 searches/month — enough for development. serpapi.com/dashboard
Recommended starting pair: OpenAI + Anthropic (Claude). Both bill per token with no rate-limit surprises, so your first scan returns clean, scorable data across the ChatGPT and Claude engines — and the Anthropic key also powers prompt generation and content-gap analysis. Solo evaluation runs comfortably under €1/month on the two together. Add Gemini, Perplexity, or SerpAPI deliberately once you want more coverage; Gemini's free tier rate-limits and Google AI Overviews often returns no result (scored as a zero), so leading with the cheapest path can skew your first run.
Step 2 — Deploy to your Cloudflare account
The deploy is 6 commands and takes about 5 minutes. See SETUP.md for the full walkthrough with explanations and troubleshooting, or follow the quick version below.
# 1. Install deps
npm install
# 2. Log in to Cloudflare
npx wrangler login
# 3. Copy the config template
cp wrangler.example.jsonc wrangler.jsonc
# 4. Create KV namespace + D1 database, paste each printed id into wrangler.jsonc
npx wrangler kv namespace create OAUTH_KV
npx wrangler d1 create mcp-geo-db
# 5. Set the required secret + at least one engine API key
# Recommended starting pair — both bill per token, clean first-run data:
npx wrangler secret put SEED_SECRET
npx wrangler secret put CONNECT_SECRET # recommended — gates who can connect (see SECURITY.md)
npx wrangler secret put OPENAI_API_KEY # ChatGPT engine
npx wrangler secret put ANTHROPIC_API_KEY # Claude engine + prompt generation
# 6. Apply migrations and deploy
npx wrangler d1 migrations apply mcp-geo-db --remote
npx wrangler deployAfter deploying your own Worker, use that deployment's /mcp URL as the
remote endpoint, for example:
https://YOUR-WORKER-NAME.YOUR-SUBDOMAIN.workers.dev/mcpUse your configured Worker URL for directory or client integrations. The
public geo-mcp.digestseo.com/mcp endpoint is not a no-key hosted substitute
for a deployment with engine provider credentials.
Step 3 — Connect to your MCP client
After wrangler deploy finishes, you get a URL like
https://digestseo-mcp.YOUR-SUBDOMAIN.workers.dev.
Claude.ai (web)
Settings → Connectors → Add custom connector. Paste:
https://YOUR-WORKER-NAME.YOUR-SUBDOMAIN.workers.dev/mcpComplete the OAuth handshake. The connector turns green when ready.
ChatGPT (remote MCP)
ChatGPT custom MCP apps connect to remote MCP servers, so use the /mcp URL
from your configured Worker deployment above. In ChatGPT, enable Developer
Mode/custom apps for your workspace and add that remote MCP URL. Availability
depends on your ChatGPT plan and workspace admin policy; OpenAI's current MCP
support does not require special search or fetch tool names.
https://YOUR-WORKER-NAME.YOUR-SUBDOMAIN.workers.dev/mcpClaude Code
claude mcp add --transport http digestseo https://YOUR-WORKER-NAME.YOUR-SUBDOMAIN.workers.dev/mcpThen run /mcp inside Claude Code to complete the OAuth handshake in your browser.
Claude Desktop
Edit your Claude Desktop config:
macOS:
~/Library/Application Support/Claude/claude_desktop_config.jsonWindows:
%APPDATA%\Claude\claude_desktop_config.json
{
"mcpServers": {
"digestseo": {
"command": "npx",
"args": [
"-y",
"mcp-remote",
"https://YOUR-WORKER-NAME.YOUR-SUBDOMAIN.workers.dev/mcp"
]
}
}
}Restart Claude Desktop after editing.
Cursor
Edit ~/.cursor/mcp.json:
{
"mcpServers": {
"digestseo": {
"command": "npx",
"args": [
"-y",
"mcp-remote",
"https://YOUR-WORKER-NAME.YOUR-SUBDOMAIN.workers.dev/mcp"
]
}
}
}Restart Cursor.
Codex CLI
Add to ~/.codex/config.toml:
[mcp_servers.digestseo]
command = "npx"
args = [
"-y",
"mcp-remote",
"https://YOUR-WORKER-NAME.YOUR-SUBDOMAIN.workers.dev/mcp",
]Environment Variables Reference
Variable | Required | Default | Description |
| opt-in | unset | Enables the ChatGPT engine. Without it, ChatGPT is skipped. |
| opt-in | unset | Enables the Claude engine and the Claude-Haiku-powered prompt generator + content-gap analyzer. |
| opt-in | unset | Enables the Gemini engine. Free tier is rate-limited for brands with more than ~5 prompts (see Troubleshooting); opt-in add-on. |
| opt-in | unset | Enables the Perplexity Sonar engine. Paid only. |
| opt-in | unset | Enables the Google AI Overviews engine (via SerpAPI). |
| yes | unset | Shared secret that gates every |
| recommended | unset | When set, the OAuth connect flow asks for this secret in the browser before issuing a token. Without it, anyone who knows your worker URL can connect an MCP client. See SECURITY.md. |
| no | unset | Reserved for forks that add a public |
| no | unset | Same — reserved for forks. |
All values are set via wrangler secret put VAR in production or .dev.vars locally. None are stored in wrangler.jsonc.
Architecture
flowchart LR
C["MCP client<br/>(Claude.ai / Claude Code / Cursor / ...)"] -- "MCP over HTTP + OAuth" --> W["Cloudflare Worker<br/>digestseo-mcp"]
CRON["Cron Trigger<br/>every 6h"] --> W
W --> DO["GeoMcpAgent<br/>(Durable Object, 6 MCP tools)"]
W -- "one self-fetch per engine<br/>via SELF service binding" --> RE["/admin/run-engine<br/>(own invocation per engine)"]
RE --> E1["OpenAI"]
RE --> E2["Anthropic"]
RE --> E3["Gemini"]
RE --> E4["Perplexity"]
RE --> E5["SerpAPI<br/>(AI Overviews)"]
RE --> DB[("D1<br/>brands / prompts / runs /<br/>responses / cache")]
DO --> DBEach engine runs in its own Worker invocation with its own free-plan 50-subrequest budget; results are flushed in a single D1.batch() per engine. The whole system fits the Cloudflare free tier for a single brand on a daily cadence.
Security
/admin/*is gated bySEED_SECRET(constant-time compared)./mcprequires OAuth; setCONNECT_SECRETso only people with the secret can complete the connect flow — strongly recommended whenever your worker URL is shared anywhere, since connected clients can callvisibility.refreshand spend your engine API credits.All engine keys live in Cloudflare's encrypted secret store; all data stays in your own D1 database.
Full details and vulnerability reporting: SECURITY.md.
Sample Prompts
The example report above was generated by the first prompt below.
Once the connector is live in Claude.ai (or any MCP client), try:
Tool | Example prompt |
| "How visible is brand_id |
| "Show me the visibility trend for |
| "Compare |
| "Show me real Perplexity citations for |
| "What content should |
| "Refresh |
| "Refresh |
Hosted Version
If you'd rather not run your own Cloudflare account, manage API keys, or pay individual engine bills, the hosted version of DigestSEO runs the same MCP server on managed infrastructure with multi-brand support, scheduled refresh, a web UI, and consolidated billing. Waitlist now open — join at digestseo.com.
Troubleshooting
Worker deploys but tools return empty data — at least one engine API key is missing. Check
wrangler secret listand add the keys you intend to use. Engines without keys are silently skipped, which can leavevisibility.checkwith no data.no engines availableerror in logs — no engine API keys are set at all. Set at least one ofOPENAI_API_KEY,ANTHROPIC_API_KEY,GEMINI_API_KEY,PERPLEXITY_API_KEY,SERPAPI_API_KEY.D1 migration fails — make sure you've run
npx wrangler d1 migrations apply mcp-geo-db --remote(and also--localforwrangler dev). For ad-hoc fixes,npx wrangler d1 execute mcp-geo-db --remote --file=migrations/0001_initial.sql.Custom MCP connector in Claude.ai not connecting — the URL must end in
/mcp. The OAuth handshake auto-completes in the OSS build (single dev user); if you setCONNECT_SECRET, the browser step shows a one-field form — enter the secret you set during deploy. If it loops, clear the connector and re-add it. Double-check the Worker is publicly reachable (curl https://YOUR-WORKER-NAME.YOUR-SUBDOMAIN.workers.dev/healthzshould returnok).Cron not firing — check the Cloudflare dashboard at Workers & Pages → digestseo-mcp → Settings → Triggers. The "Cron Triggers" section should list
0 */6 * * *. If it's missing, runnpx wrangler deployagain — the trigger is registered on deploy. The handler also only dispatches engines for brands whoserefresh_frequencycadence has elapsed, so a freshly-seeded brand might not fire on the next 6h boundary.401 unauthorizedfrom/admin/*—X-Seed-Secretheader is missing or doesn't match the deployedSEED_SECRET. Re-runnpx wrangler secret put SEED_SECRETand update your.env.test.Worker returns 404 on self-fetch / error code 1042 — the
servicesbinding inwrangler.jsoncis missing or theservicename doesn't match the worker'snamefield./admin/run-liveself-fetches/admin/run-engineviaenv.SELF(a Cloudflare service binding) precisely because a public-URL fetch back to your ownworkers.devhostname is blocked by Cloudflare's "Worker called itself" guard. Confirm thewrangler.jsoncyou deployed contains"services": [{ "binding": "SELF", "service": "<your-worker-name>" }]with the same name you set in the top-level"name"field. After fixing,npx wrangler deployand re-run.Gemini rate limit (HTTP 429) on every prompt — the Gemini free tier caps
gemini-2.5-flash-liteat single-digit requests per minute and a low daily total. For brands with more than ~5 prompts you'll seestatus='failed'rows with 429 error messages, which excludes Gemini from scoring. Workarounds: upgrade to paid Gemini, switch theMODELconstant insrc/core/gemini.tsto a different model with a higher quota, or invoke/admin/run-enginefor one engine at a time so the per-minute window has time to refill between batches.FOREIGN KEY constraint failedin wrangler tail during/admin/run-engine— the handler defensivelyINSERT OR IGNOREs the runs row before persisting prompt responses. This is an idempotency/FK guard for independently dispatched engine work, so you should not see this on the 0.2.0+ build; if you do, confirm you've deployed the latestsrc/index.ts(grep -n "INSERT OR IGNORE INTO runs" src/index.tsshould match).
Contributing
Issues and PRs welcome. See CONTRIBUTING.md for the short version.
Privacy Policy
Full policy for the local package and Claude Desktop extension: https://geo-mcp.digestseo.com/privacy
When you run digestseo-mcp locally (npx, the desktop extension, or Docker), all of your data — brands, prompts, runs, responses, and the response cache — stays on your machine in a local SQLite database at ~/.digestseo/digestseo.sqlite (override with DIGESTSEO_DB_PATH). The scan prompts are sent to whichever AI providers you configured with your own API keys (OpenAI, Anthropic, Google, Perplexity, and/or SerpAPI), and only to those; their handling of that traffic is governed by their respective privacy policies. Nothing is ever sent to the author of this project: no telemetry, no analytics, no account.
Data use and storage: Local brand configuration, prompts, scan runs, responses, and cached responses are used only to provide the MCP server features you invoke. They remain in the local SQLite database described above; this project does not operate an account service or collect telemetry.
Third-party processing: Prompt and scan traffic is sent only to the AI providers you explicitly configure. Those providers process and retain that traffic under their own privacy policies; the project author does not receive copies of it.
Retention and deletion: Local data remains on your machine until you delete the SQLite database (or the custom DIGESTSEO_DB_PATH you configured). Removing that local database removes mcp-geo's stored local history and cache. Provider-side retention is controlled by each configured provider.
Contact: Privacy questions about mcp-geo can be sent to info@tomiseregi.si.
License
MIT.
Built and maintained by Tomi Šeregi.
Changelog
See CHANGELOG.md for the full version history.
[0.3.2] — July 27, 2026
Published
@digestseo/mcp-geowith synchronized Worker, MCP Registry, and MCPB metadata.Hosted
visibility.*tool namespaces with typed input/output schemas; local stdio names remain flat.Dedicated
mcp-geo-dbD1 configuration and Cursor/Claude Code plugin metadata.Patched production dependency pins.
[0.3.0] — July 2026
Local stdio CLI on npm (
npx -y @digestseo/mcp-geo) with SQLite storage and inline engine runs.Local brand-management tools:
track_brand,list_brands,generate_prompts.Runtime-agnostic core shared by Worker and CLI; D1 + better-sqlite3
Dbadapters.MCP Registry
server.json, MCPB desktop extension, Dockerfile,llms-install.md.
[0.2.1] — June 2026
Optional
CONNECT_SECRETgate on the OAuth connect flow.Word-boundary brand/competitor matching; exact-domain-or-subdomain linked-citation checks.
Per-brand
aliasesandexclude_terms(migration 0005) for homograph brands like Monday/Notion.visibility.historyincludes partial runs and drops fully-failed runs.CI workflow (typecheck + unit tests) and a pure-function unit test suite.
Docs recommend OpenAI + Anthropic as the starting engine pair.
Constant-time secret comparison.
[0.2.0] — May 2026
Per-engine HTTP fan-out via
env.SELFservice binding (one worker invocation per engine, dodges Cloudflare's 1042 self-call guard).status+error_messagecolumns onprompt_responses— failed engine calls are now explicit rows, no moreERROR:strings inraw_response.INSERT OR IGNOREon the runs row inside/admin/run-engine(handles D1 cross-region replication lag without dropping prompt_responses to FK violations).Bulk D1 batch in each engine's
runLive(~26 subrequests/invocation instead of ~89; full 20-prompt runs now fit under the free-plan cap).getLatestCompletedRunanchored onEXISTS(ok rows); partially-finished runs still show their data.New
POST /admin/cleanup-failed-runsadmin route.
[0.1.1] — May 2026
Removed the unreliable bash setup script. Manual install via SETUP.md is now the canonical path.
[0.1.0] — May 2026
Initial public release.
5-engine support: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews.
6 MCP tools.
Engines opt-in based on which API keys you provide.
Cloudflare Cron Trigger for auto-refresh.
Available Tools
9 toolscheck_visibilityCheck AI visibilityARead-only
Get the latest AI visibility data for a tracked brand: which AI assistants (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) cite this brand, for which prompts, and how it compares to competitors. Use when the user asks 'how visible am I on AI?', 'who's citing my brand?', or 'show me my AI visibility score'. Returns stored data — for fresh data, call refresh_brand.
| Name | Required | Description | Default |
|---|---|---|---|
| engines | No | Optional engine filter. If omitted or empty, return results for every engine with stored data. | |
| brand_id | Yes | Stable identifier of the tracked brand to inspect. |
Output Schema
| Name | Required | Description |
|---|---|---|
| brand | Yes | |
| per_engine | Yes | |
| refreshed_at | Yes | |
| overall_score | Yes | |
| top_losing_prompts | Yes | |
| top_winning_prompts | Yes |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already mark the tool read-only; the description adds that it 'returns stored data' rather than performing a live fetch, which is behaviorally important. It also discloses what data is included (assistants, prompts, competitor comparison) without contradicting the readOnlyHint.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Three sentences with no filler: lead with the data returned, give concrete user-phrase triggers, then state the freshness caveat and refresh alternative. Every sentence adds decision-relevant value.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given an output schema and safe read-only annotations, the description is largely sufficient; the stored-data caveat and refresh routing are important. It could be more explicit about when to prefer get_visibility_history or compare_competitors, but the trigger phrases compensate.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100%, so the description does not need to explain the parameters. It reinforces the meaning of the engine filter by naming the supported assistants, but adds no new mechanics beyond what the schema already provides.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description names a specific verb and resource ('Get the latest AI visibility data for a tracked brand'), enumerates the assistants, prompts, and competitor comparison it covers, and distinguishes itself from refresh_brand. It does not explicitly delineate overlap with siblings like get_citations or compare_competitors, but the core purpose is unmistakable.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description provides explicit trigger queries ('how visible am I on AI?', 'who's citing my brand?', 'show me my AI visibility score') and an explicit alternative when data must be fresh ('call refresh_brand'). This gives an agent a clear basis for selecting this tool and routing to another when needed.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
compare_competitorsCompare competitor AI visibilityARead-only
Compare a brand's AI visibility against competitors for the same category. Returns share-of-voice percentages, prompts the user wins, and prompts where competitors win. Use when the user asks 'who beats me in AI search?', 'compare me to my competitors', or 'why does [competitor] get cited more?'.
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Number of previous days to include in the comparison. | |
| brand_id | Yes | Stable identifier of the tracked brand to compare. | |
| competitor_domains | No | Optional competitor domains to compare; otherwise use the brand's configured competitors. |
Output Schema
| Name | Required | Description |
|---|---|---|
| days | Yes | |
| brand_id | Yes | |
| competitors | Yes | |
| prompts_you_win | Yes | |
| your_share_of_voice_pct | Yes | |
| requested_competitor_domains | Yes |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already declare readOnlyHint=true)Skip and openWorldHint=false. The description adds useful behavioral context beyond that: it returns share-of-voice percentages and prompt-level wins/losses, and mentions brand-configured competitors. No mutation or side effects are implied, consistent with the annotations.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Three sentences with zero filler: the first states the action and scope, the second lists return values, and the third gives direct invocation triggers. The most actionable information is front-loaded, and every sentence earns its place.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given a 3-parameter schema with 100% coverage, a full output schema, and read-only annotations, the description supplies everything an agent needs to decide when to invoke the tool and what to expect back. No critical behavioral or usage details are missing.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100%, so parameters are already documented. The description adds minimal semantic value beyond the schema, mostly reinforcing that the comparison is category-scoped and competitors may be the brand's configured set. This meets the baseline but does not elevate it.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description states a specific verb ('Compare'), a precise resource ('a brand's AI visibility against competitors'), and the category scope ('same category'). It also names concrete outputs (share-of-voice percentages, winning prompts), which clearly differentiates it from siblings like check_visibility or get_citations.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The 'Use when' clause lists three concrete user intents ('who beats me in AI search?', 'compare me to my competitors', 'why does [competitor] get cited more?'). This gives clear context for invocation, though it does not explicitly name alternative tools or when-not-to-use conditions.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
generate_promptsGenerate brand promptsADestructive
Regenerate the buyer-intent prompt set for a tracked brand using Claude Haiku (requires ANTHROPIC_API_KEY). Replaces the brand's active prompts; historical run data is preserved. Use when the user wants better or more prompts, or to upgrade from the generic starter prompts after adding an Anthropic key.
| Name | Required | Description | Default |
|---|---|---|---|
| count | No | Number of buyer-intent prompts to generate. | |
| brand_id | Yes | Stable identifier of the tracked brand to update. |
Output Schema
| Name | Required | Description |
|---|---|---|
| prompts | Yes | |
| brand_id | Yes | |
| next_steps | Yes | |
| prompt_source | Yes | |
| prompts_inserted | Yes |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Beyond the annotations, the description adds valuable behavioral context: it explicitly says the tool 'Replaces the brand's active prompts' while 'historical run data is preserved,' and it calls out the ANTHROPIC_API_KEY requirement and the use of Claude Haiku. This gives an agent a clear picture of side effects and prerequisites beyond the destructiveHint and openWorldHint annotations.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is three sentences with no filler: the first states the core operation and prerequisite, the second discloses the side effect, and the third gives clear usage guidance. Every sentence earns its place and the most important information is front-loaded.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
For a tool with only two parameters, one required, and an output schema present, the description is complete. It covers what the tool does, when to use it, the key prerequisite, and the destructive side effect. Nothing essential is missing for an agent to select and invoke it correctly.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
The input schema already documents both parameters fully (100% coverage), including defaults and constraints for count and the meaning of brand_id. The description does not add parameter-specific details beyond the schema, so the baseline of 3 applies. It does provide general context about what the prompts are for, but not enough to raise the score.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description states a specific verb ('Regenerate') and resource ('buyer-intent prompt set for a tracked brand'), making the tool's purpose immediately clear. It goes beyond the title by specifying the model (Claude Haiku) and the fact that it replaces active prompts, which also helps differentiate it from sibling tools like list_brands or refresh_brand.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description gives explicit when-to-use guidance: 'Use when the user wants better or more prompts, or to upgrade from the generic starter prompts after adding an Anthropic key.' It also states the key prerequisite. However, it does not mention when not to use it or name direct alternative tools, so it falls slightly short of a 5.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
get_citationsGet AI citation evidenceARead-only
Get citation events where AI assistants mention the brand. Each event includes the prompt that triggered it, the LLM's response excerpt, whether the brand was mentioned with or without a link, and the matched brand URL from engine-native citation data when available. Use when the user asks 'show me where I'm cited', 'what are ChatGPT/Claude/Perplexity actually saying about my brand?', or 'give me proof of AI citations'.
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Number of previous days from which to return citations. | |
| engine | No | Optional engine filter for the citation events. | |
| brand_id | Yes | Stable identifier of the tracked brand to inspect. |
Output Schema
| Name | Required | Description |
|---|---|---|
| days | Yes | |
| engine | Yes | |
| brand_id | Yes | |
| citations | Yes |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already mark this as read-only and closed-world focused. The description adds behavioral context by detailing exactly what each citation event includes and notes the 'matched brand URL from engine-native citation data when available,' which sets expectations about conditional data. No destructive or surprising behavior is hidden.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is concise and well-structured: the first sentence defines the tool's core purpose, the second sentence itemizes the return data, and the final sentence gives user-facing triggers. Every sentence earns its place, with no redundancy or filler.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool is read-only, has an output schema, and fully documented parameters, the description covers what the tool does, what it returns, and when to use it. Minor omissions like pagination or rate limits are not critical here, but an explicit 'when not to use' might slightly strengthen completeness.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100%, with each parameter (days, engine, brand_id) already documented with defaults, ranges, and enums. The description adds no parameter-specific semantics beyond what the schema provides, so the baseline score of 3 applies.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the specific action: 'Get citation events where AI assistants mention the brand.' It also enumerates the event contents (prompt, response excerpt, link presence, matched brand URL), which makes the resource unambiguous. The name and content are distinct from sibling tools like check_visibility or get_visibility_history.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description explicitly says 'Use when the user asks...' and provides three concrete example phrasings. It does not list when not to use it or direct to an alternative, but the context is clear enough and the sibling set makes the selection decision straightforward.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
get_content_gapsFind AI visibility content gapsARead-only
Get actionable content recommendations based on AI visibility gaps. Returns prioritized topics and content formats that would close the gap between this brand and competitors winning the same prompts. Use when the user asks 'what should I write to improve AI visibility?', 'what content gaps do I have?', or 'how do I get cited more by AI?'.
| Name | Required | Description | Default |
|---|---|---|---|
| brand_id | Yes | Stable identifier of the tracked brand to analyze. | |
| max_recommendations | No | Maximum number of content recommendations to return. |
Output Schema
| Name | Required | Description |
|---|---|---|
| reason | No | |
| brand_id | Yes | |
| prompt_source | Yes | |
| recommendations | Yes |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already mark the tool read-only and open-world, and the description adds meaningful context beyond them: it returns prioritized topics/formats and performs a gap analysis against competitors winning the same prompts. No destructive or unexpected behavior is hidden.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is two tight sentences: the first states purpose and output, the second gives direct invocation examples. Every sentence earns its place with no filler or redundancy.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
With a rich input schema, an output schema, and read-only annotations, the description is nearly complete for a straightforward recommendation tool. It could mention that the brand must already be tracked, but that is implied by the schema's 'tracked brand' wording.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
The input schema covers both parameters with 100% description coverage, and the tool description does not add extra parameter-level detail. A baseline of 3 is appropriate since the schema carries the semantic weight.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description names a specific verb and resource: 'Get actionable content recommendations based on AI visibility gaps.' It also states the concrete output, prioritized topics and content formats, which clearly distinguishes it from siblings like check_visibility or compare_competitors.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description explicitly provides three user-query triggers for when to use the tool, making the use case clear. It does not state when not to use it or name alternatives, so it stops short of a 5.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
get_visibility_historyGet AI visibility historyARead-only
Get the time-series history of a brand's AI visibility score, broken down per engine. Use when the user asks 'how has my AI visibility changed over time?', 'is my visibility growing or shrinking?', or 'show me the trend for the last month'.
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Number of previous calendar days to include. | |
| brand_id | Yes | Stable identifier of the tracked brand to inspect. | |
| granularity | No | Time bucket for the returned visibility series. | weekly |
Output Schema
| Name | Required | Description |
|---|---|---|
| days | Yes | |
| series | Yes | |
| brand_id | Yes | |
| granularity | Yes |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
The description is consistent with the readOnlyHint annotation (a read operation) but adds little beyond that. It mentions the breakdown per engine, which is a useful behavioral trait, but does not disclose other traits like rate limits, authentication, or data freshness. With the readOnly annotation lowering the bar, the description provides marginal added transparency, hence a 3.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is two sentences with no fluff; the core purpose is front-loaded and the example queries provide immediate usage context. Every word earns its place.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
The tool has an output schema and readOnly annotation, so the description does not need to explain return values or safety. The examples cover the main use cases. A minor gap is that it does not mention whether a brand must be tracked before history is available (suggested by track_brand sibling), but this is not critical for correct invocation.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100%, so all parameters (brand_id, days, granularity) are already documented. The description adds no parameter-specific meaning beyond the usage example ('last month' implying days=30), which is not substantial. Baseline 3 applies because the schema does the heavy lifting.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool gets a time-series history of AI visibility score, broken down per engine, which is a specific verb+resource. This distinguishes it from siblings like check_visibility (which likely returns current values) and compare_competitors (which compares across brands).
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description provides explicit user query examples ('how has my AI visibility changed over time?', 'is my visibility growing or shrinking?', 'show me the trend for the last month') that signal when to use the tool. However, it does not explicitly mention when not to use it or name alternative tools, so it lacks the when-not/alternatives element for a 5.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
list_brandsList tracked brandsARead-onlyIdempotent
List every brand tracked in the local database, with domain, category, competitors, refresh frequency, and how many prompts are active. Use when the user asks 'which brands am I tracking?' or to look up the brand_id the other tools need.
| Name | Required | Description | Default |
|---|---|---|---|
No parameters | |||
Output Schema
| Name | Required | Description |
|---|---|---|
| hint | No | |
| brands | Yes |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already indicate readOnlyHint, idempotentHint, and nondestructive behavior document the safe profile. The description adds useful context about the local database scope, return content, and the brand_id lookup purpose, going beyond the annotations without contradicting them.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Two sentences, no filler, with core action and returned fields front-loaded. The usage trigger appears immediately after, making the definition efficient and scannable.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
The output schema covers return values, annotations cover safety, and the description covers scope, contents, and usage context. An agent has everything needed to select and invoke this tool correctly without missing details.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
With zero parameters stub parameters in the schema at 100% coverage, the baseline is 4. The description adds no parameter-specific semantics because none exist, and none are needed.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description uses a specific verb ('List') with a clear resource ('every brand tracked in the local database') and enumerates the returned fields. It clearly distinguishes itself from siblings like track_brand and refresh_brand by focusing on read-only listing.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description gives explicit triggers: when the user asks 'which brands am I tracking?' and when looking up brand_id for other tools. It lacks explicit when-not-to-use guidance, but the invocation context is clear and sufficient for a zero-parameter read tool.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
refresh_brandRefresh AI visibility scanADestructive
Manually trigger a fresh AI visibility scan for a tracked brand. Runs every selected configured engine (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) against the brand's current prompt set sequentially. Use when the user asks 'refresh my data', 'rerun the scan', or 'I want fresh data right now'. Returns only after all selected engine scans finish.
| Name | Required | Description | Default |
|---|---|---|---|
| engines | No | Optional engine filter. If omitted, refresh every configured engine. | |
| brand_id | Yes | Stable identifier of the tracked brand to refresh. |
Output Schema
| Name | Required | Description |
|---|---|---|
| message | Yes | |
| run_ids | Yes | |
| brand_id | Yes | |
| estimated_completion_seconds | Yes |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already declare destructiveHint=true and readOnlyHint=false. The description adds valuable behavioral context beyond that: engines run sequentially and the tool returns only after all scans finish (blocking behavior). This extra detail is useful for an agent deciding whether to call it.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
All four sentences earn their place: purpose, behavior, usage triggers, and completion semantics. It is front-loaded with the core action and has no filler, making it easy to parse quickly.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool's low complexity (2 parameters, one required), the presence of an output schema, and annotations covering safety profile, the description provides everything an agent needs to decide when and how to invoke it correctly.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100%, so the input schema fully documents both brand_id and engines, including the enum values and the default behavior when engines is omitted. The description adds no significant parameter-level meaning beyond what the schema already provides.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description states a specific verb ('trigger'), a specific resource ('fresh AI visibility scan for a tracked brand'), and enumerates the engines involved. It clearly distinguishes itself from siblings like check_visibility or get_visibility_history by emphasizing 'fresh' scan triggering rather than reading existing data.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
It provides explicit trigger phrases ('refresh my data', 'rerun the scan', 'I want fresh data right now') that map to user intents. However, it does not explicitly name alternatives or exclusion criteria, so it stops short of the highest bar.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
track_brandTrack a brandAIdempotent
Start tracking a brand's AI visibility. Creates the brand in the local database and generates buyer-intent prompts for it — via Claude Haiku when ANTHROPIC_API_KEY is configured, otherwise three generic starter prompts (upgrade later with generate_prompts). Use when the user says 'track my brand', 'add my site', 'start monitoring acme.com', or when another tool reported the brand doesn't exist. After tracking, call refresh_brand to run the first scan.
| Name | Required | Description | Default |
|---|---|---|---|
| name | Yes | Display name of the brand to track. | |
| domain | Yes | Primary domain of the brand, such as acme.com. | |
| aliases | No | Extra terms that always count as a brand mention (product names, abbreviations). | |
| brand_id | Yes | Stable identifier to assign to the new tracked brand. | |
| category | No | Optional product or market category for prompt generation. | |
| competitors | No | Optional competitor domains to include in visibility analysis. | |
| prompt_count | No | Number of buyer-intent prompts to generate for the brand. | |
| exclude_terms | No | Terms suppressed from bare-word matching — for brand names that are everyday words ("Monday", "Notion"). The full domain still matches. |
Output Schema
| Name | Required | Description |
|---|---|---|
| domain | No | |
| reason | No | |
| seeded | Yes | |
| brand_id | Yes | |
| next_steps | Yes | |
| competitors | No | |
| prompt_source | No | |
| prompts_inserted | No |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already declare readOnlyHint=false, openWorldHint=true, idempotentHint=true, destructiveHint=false. The description adds genuinely useful behavioral context: the conditional Claude-Haiku-vs-generic-prompts behavior depending on ANTHROPIC_API_KEY, and the DB-creation side effect. No contradiction with annotations; the only gap is it doesn't spell out idempotent re-tracking behavior, which the annotation partially covers.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Three sentences, front-loaded with the core purpose, and every sentence earns its place: purpose, conditional behavior, then usage triggers. Slightly long due to the enumerated trigger phrases, but they add routing value rather than bloat.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
For an 8-parameter mutation tool with an output schema, the description covers purpose, side effects, conditional behavior, and follow-up actions. Could note what happens if the brand already exists (idempotency semantics), but idempotentHint=true and the output schema reduce the burden.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100% with well-written parameter descriptions (aliases, exclude_terms, prompt_count all documented). The description adds minimal param-level detail beyond the schema, which is acceptable at the baseline-3 level; it doesn't need to compensate for coverage gaps.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
States a specific verb+resource ('Start tracking a brand's AI visibility') and names its concrete effects: creates the brand in the local database and generates buyer-intent prompts. It also routes to siblings (refresh_brand for first scan, generate_prompts for upgrade), clearly distinguishing it from the list/visibility/compare tools.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
Explicitly lists trigger conditions ('use when the user says track my brand, add my site, start monitoring acme.com, or when another tool reported the brand doesn't exist') and gives a follow-up action ('After tracking, call refresh_brand to run the first scan'). Names generate_prompts as the alternative for upgrading prompts. Little is left to inference.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
Tool Schema Changelog
Recent tool additions, removals, and schema changes observed during successful MCP inspections.
3 tool updates
v0.3.4- Changed
check_visibility3 fields changed- changed
Input schema / properties / engines / descriptionPrevious value: -"Optional engine filter. If omitted, return results for every engine with stored data."New value: +"Optional engine filter. If omitted or empty, return results for every engine with stored data." - removed
Output schema / properties / brand / properties / category / anyOfRemoved value: -[ - { - "type": "string" - }, - { - "type": "null" - } -] - added
Output schema / properties / brand / properties / category / typeAdded value: +[ + "string", + "null" +]
- Changed
get_citations4 fields changed- removed
Output schema / properties / citations / items / properties / cited_url / anyOfRemoved value: -[ - { - "type": "string" - }, - { - "type": "null" - } -] - added
Output schema / properties / citations / items / properties / cited_url / typeAdded value: +[ + "string", + "null" +] - removed
Output schema / properties / engine / anyOfRemoved value: -[ - { - "type": "string" - }, - { - "type": "null" - } -] - added
Output schema / properties / engine / typeAdded value: +[ + "string", + "null" +]
- Changed
list_brands2 fields changed- removed
Output schema / properties / brands / items / properties / category / anyOfRemoved value: -[ - { - "type": "string" - }, - { - "type": "null" - } -] - added
Output schema / properties / brands / items / properties / category / typeAdded value: +[ + "string", + "null" +]
9 tool updates
v0.3.2- First observed
check_visibility - First observed
compare_competitors - First observed
generate_prompts - First observed
get_citations - First observed
get_content_gaps - First observed
get_visibility_history - First observed
list_brands - First observed
refresh_brand - First observed
track_brand
TDQS
Scored across 9 tools
Each tool targets a distinct aspect of brand visibility monitoring: current state, history, competition, raw citations, recommendations, refresh action, onboarding, listing, and prompt management. No two tools have overlapping purposes; an agent can clearly distinguish them based on descriptions.
All tools follow the verb_noun pattern with snake_case (e.g., check_visibility, get_visibility_history, refresh_brand). Verbs are action-oriented and consistent, making the tool set predictable.
With 9 tools, the server is well-scoped for its purpose of tracking and analyzing AI brand visibility. Each tool covers a necessary function without redundancy, fitting the ideal range.
The tool surface covers the full workflow from onboarding (track_brand) to ongoing monitoring (refresh_brand, check_visibility), analysis (history, competitors, citations, gaps), and list management. Missing delete/update brand operations are minor gaps, but agents can work around them.
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