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hashcott

Meta Ads MCP Server

by hashcott

Search Meta Ad Demographics

meta_ads_search_demographics
Read-onlyIdempotent

Retrieve demographic targeting options for Meta Ads by category class. Filter by demographics, life events, industries, income, family statuses, user device, or user OS.

Instructions

List demographic targeting options. Pass demographic_class to scope the results (default: 'demographics'). Other valid classes: 'life_events', 'industries', 'income', 'family_statuses', 'user_device', 'user_os'.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
demographic_classNoTargeting category class (default: demographics)
limitNo
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, destructiveHint, idempotentHint, openWorldHint. The description adds that the tool lists options and defaults to 'demographics', but does not detail return format or pagination. Acceptable given annotations cover safety.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, front-loaded with the main action, no redundant words. Every sentence adds value.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema, description does not explain return values or pagination. For a simple list tool, the description is adequate but not fully complete given the lack of output details.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema covers 50% of parameters with descriptions; demographic_class is described with default and enum, limit lacks description. The description repeats the default and enum but adds no new info for limit, failing to compensate for the missing parameter description.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool lists demographic targeting options, with a specific verb and resource. It distinguishes from siblings by mentioning the demographic_class parameter that scopes results to different categories.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly instructs to pass demographic_class to scope results and lists valid class values. It provides clear context but does not mention when not to use this tool or alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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