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haebojagu

mcp-budget-server

by haebojagu

캠페인 리포트 초안 생성 가이드

generate_campaign_report

Generates structured campaign report guidelines by integrating media performance, consumer response, and campaign context.

Instructions

미디어 성과 + 소비자 반응 + 캠페인 컨텍스트를 입력받아, 광고주 보고용 캠페인 리포트를 작성하기 위한 구조화된 지침(5개 섹션)과 정리된 데이터를 반환합니다. 계산 도구가 아니라, Claude가 이 구조대로 리포트를 작성하도록 안내하는 프롬프트 스캐폴딩입니다.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
media_dataYes미디어팀 리포트 내용 — 숫자/표/텍스트 무엇이든 (노출·조회·VTR·CPV·채널별 성과 등)
consumer_dataYes소비자 반응 — 댓글, 긍/부정, 키워드 언급량 등
campaign_contextYes브랜드명, 캠페인 목적, 목표 KPI 등 배경 정보

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
structureYes작성해야 할 리포트 섹션 5개 (순서·제목·지침)
media_dataYes
instructionsYesClaude가 따라야 할 종합 작성 규칙
consumer_dataYes
campaign_contextYes
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries full burden. It discloses that the tool returns structured guidelines and data, not a final report, and that it serves as prompt scaffolding for Claude. It does not mention side effects or permissions, but the nature of the tool (non-destructive, non-calculating) is adequately conveyed.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences with no waste. The first sentence states inputs and outputs precisely; the second sentence clarifies its role as non-calculative scaffolding. Information is front-loaded and every sentence earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (3 string parameters, output schema present), the description covers the core functionality, inputs, outputs, and distinguishes from the sibling. It could elaborate on the 5 sections mentioned, but the output schema likely fills that gap.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline is 3. The description adds value by specifying types of data expected for each parameter (e.g., media_data includes impressions, views, VTR, CPV). This provides context beyond the schema's minimal descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool takes media performance, consumer response, and campaign context as inputs, and returns structured guidelines (5 sections) and organized data for a campaign report. It explicitly distinguishes itself from a calculation tool, aligning with the sibling tool 'analyze_estimate'.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description clarifies that this is not a calculation tool, implying use for report scaffolding rather than numeric analysis. However, it could more explicitly state when to use this tool versus the sibling, though the distinction is clear from the context.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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