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googleanalytics

Google Analytics MCP Server

Official

run_report

Execute a Google Analytics report by specifying property, date ranges, dimensions, metrics, and filters to retrieve targeted analytics data.

Instructions

      Runs a Google Analytics Data API report.

Note that the reference docs at
https://developers.google.com/analytics/devguides/reporting/data/v1/rest/v1beta
all use camelCase field names, but field names passed to this method should
be in snake_case since the tool is using the protocol buffers (protobuf)
format. The protocol buffers for the Data API are available at
https://github.com/googleapis/googleapis/tree/master/google/analytics/data/v1beta.

Args:
    property_id: The Google Analytics property ID. Accepted formats are:
      - A number
      - A string consisting of 'properties/' followed by a number
    date_ranges: A list of date ranges
      (https://developers.google.com/analytics/devguides/reporting/data/v1/rest/v1beta/DateRange)
      to include in the report.
    dimensions: A list of dimensions to include in the report.
    metrics: A list of metrics to include in the report.
    dimension_filter: A Data API FilterExpression
      (https://developers.google.com/analytics/devguides/reporting/data/v1/rest/v1beta/FilterExpression)
      to apply to the dimensions.  Don't use this for filtering metrics. Use
      metric_filter instead. The `field_name` in a `dimension_filter` must
      be a dimension, as defined in the `get_standard_dimensions` and
      `get_dimensions` tools.
    metric_filter: A Data API FilterExpression
      (https://developers.google.com/analytics/devguides/reporting/data/v1/rest/v1beta/FilterExpression)
      to apply to the metrics.  Don't use this for filtering dimensions. Use
      dimension_filter instead. The `field_name` in a `metric_filter` must
      be a metric, as defined in the `get_standard_metrics` and
      `get_metrics` tools.
    order_bys: A list of Data API OrderBy
      (https://developers.google.com/analytics/devguides/reporting/data/v1/rest/v1beta/OrderBy)
      objects to apply to the dimensions and metrics.
    limit: The maximum number of rows to return in each response. Value must
      be a positive integer <= 250,000. Used to paginate through large
      reports, following the guide at
      https://developers.google.com/analytics/devguides/reporting/data/v1/basics#pagination.
    offset: The row count of the start row. The first row is counted as row
      0. Used to paginate through large
      reports, following the guide at
      https://developers.google.com/analytics/devguides/reporting/data/v1/basics#pagination.
    currency_code: The currency code to use for currency values. Must be in
      ISO4217 format, such as "AED", "USD", "JPY". If the field is empty, the
      report uses the property's default currency.
    return_property_quota: Whether to return property quota in the response.


      ## Hints for arguments

      Here are some hints that outline the expected format and requirements
      for arguments.

      ### Hints for `dimensions`

      The `dimensions` list must consist solely of either of the following:

      1.  Standard dimensions defined in the HTML table at
          https://developers.google.com/analytics/devguides/reporting/data/v1/api-schema#dimensions.
          These dimensions are available to *every* property.
      2.  Custom dimensions for the `property_id`. Use the
          `get_custom_dimensions_and_metrics` tool to retrieve the list of
          custom dimensions for a property.

      ### Hints for `metrics`

      The `metrics` list must consist solely of either of the following:

      1.  Standard metrics defined in the HTML table at
          https://developers.google.com/analytics/devguides/reporting/data/v1/api-schema#metrics.
          These metrics are available to *every* property.
      2.  Custom metrics for the `property_id`. Use the
          `get_custom_dimensions_and_metrics` tool to retrieve the list of
          custom metrics for a property.


      ### Hints for `date_ranges`:
      Example date_range arguments:
  1. A single date range:

    [ {"start_date": "2025-01-01", "end_date": "2025-01-31", "name": "Jan2025"} ]

  2. A relative date range using 'yesterday' and 'today':
    [ {"start_date": "yesterday", "end_date": "today", "name": "YesterdayAndToday"} ]

  3. A relative date range using 'NdaysAgo' and 'today':
    [ {"start_date": "30daysAgo", "end_date": "yesterday", "name": "Previous30Days"}]

  4. Multiple date ranges:
    [ {"start_date": "2025-01-01", "end_date": "2025-01-31", "name": "Jan2025"}, {"start_date": "2025-02-01", "end_date": "2025-02-28", "name": "Feb2025"} ]


      ### Hints for `dimension_filter`:
      Example dimension_filter arguments:
  1. A simple filter:
    {"filter": {"field_name": "eventName", "string_filter": {"match_type": 2, "value": "add", "case_sensitive": false}}}

  2. A NOT filter:
    {"not_expression": {"filter": {"field_name": "eventName", "string_filter": {"match_type": 2, "value": "add", "case_sensitive": false}}}}

  3. An empty value filter:
    {"filter": {"field_name": "source", "empty_filter": {}}}

  4. An AND group filter:
    {"and_group": {"expressions": [{"filter": {"field_name": "sourceMedium", "string_filter": {"match_type": 1, "value": "google / cpc", "case_sensitive": false}}}, {"filter": {"field_name": "eventName", "in_list_filter": {"values": ["first_visit", "purchase", "add_to_cart"], "case_sensitive": true}}}]}}

  5. An OR group filter:
    {"or_group": {"expressions": [{"filter": {"field_name": "sourceMedium", "string_filter": {"match_type": 1, "value": "google / cpc", "case_sensitive": false}}}, {"filter": {"field_name": "eventName", "in_list_filter": {"values": ["first_visit", "purchase", "add_to_cart"], "case_sensitive": true}}}]}}

Notes: The API applies the dimension_filter and metric_filter independently. As a result, some complex combinations of dimension and metric filters are not possible in a single report request.

For example, you can't create a `dimension_filter` and `metric_filter`
combination for the following condition:

(
  (eventName = "page_view" AND eventCount > 100)
  OR
  (eventName = "join_group" AND eventCount < 50)
)

This isn't possible because there's no way to apply the condition
"eventCount > 100" only to the data with eventName of "page_view", and
the condition "eventCount < 50" only to the data with eventName of
"join_group".

More generally, you can't define a `dimension_filter` and `metric_filter`
for:

(
  ((dimension condition D1) AND (metric condition M1))
  OR
  ((dimension condition D2) AND (metric condition M2))
)

If you have complex conditions like this, either:

a)  Run a single report that applies a subset of the conditions that
    the API supports as well as the data needed to perform filtering of the
    API response on the client side. For example, for the condition:
    (
      (eventName = "page_view" AND eventCount > 100)
      OR
      (eventName = "join_group" AND eventCount < 50)
    )
    You could run a report that filters only on:
    eventName one of "page_view" or "join_group"
    and include the eventCount metric, then filter the API response on the
    client side to apply the different metric filters for the different
    events.

or

b)  Run a separate report for each combination of dimension condition and
    metric condition. For the example above, you'd run one report for the
    combination of (D1 AND M1), and another report for the combination of
    (D2 AND M2).

Try to run fewer reports (option a) if possible. However, if running
fewer reports results in excessive quota usage for the API, use option
b. More information on quota usage is at
https://developers.google.com/analytics/blog/2023/data-api-quota-management.


      ### Hints for `metric_filter`:
      Example metric_filter arguments:
  1. A simple filter:
    {"filter": {"field_name": "eventCount", "numeric_filter": {"operation": 4, "value": {"int64_value": "10"}}}}

  2. A NOT filter:
    {"not_expression": {"filter": {"field_name": "eventCount", "numeric_filter": {"operation": 4, "value": {"int64_value": "10"}}}}}

  3. An empty value filter:
    {"filter": {"field_name": "purchaseRevenue", "empty_filter": {}}}

  4. An AND group filter:
    {"and_group": {"expressions": [{"filter": {"field_name": "eventCount", "numeric_filter": {"operation": 4, "value": {"int64_value": "10"}}}}, {"filter": {"field_name": "purchaseRevenue", "between_filter": {"from_value": {"double_value": 10.0}, "to_value": {"double_value": 25.0}}}}]}}

  5. An OR group filter:
    {"or_group": {"expressions": [{"filter": {"field_name": "eventCount", "numeric_filter": {"operation": 4, "value": {"int64_value": "10"}}}}, {"filter": {"field_name": "purchaseRevenue", "between_filter": {"from_value": {"double_value": 10.0}, "to_value": {"double_value": 25.0}}}}]}}

Notes: The API applies the dimension_filter and metric_filter independently. As a result, some complex combinations of dimension and metric filters are not possible in a single report request.

For example, you can't create a `dimension_filter` and `metric_filter`
combination for the following condition:

(
  (eventName = "page_view" AND eventCount > 100)
  OR
  (eventName = "join_group" AND eventCount < 50)
)

This isn't possible because there's no way to apply the condition
"eventCount > 100" only to the data with eventName of "page_view", and
the condition "eventCount < 50" only to the data with eventName of
"join_group".

More generally, you can't define a `dimension_filter` and `metric_filter`
for:

(
  ((dimension condition D1) AND (metric condition M1))
  OR
  ((dimension condition D2) AND (metric condition M2))
)

If you have complex conditions like this, either:

a)  Run a single report that applies a subset of the conditions that
    the API supports as well as the data needed to perform filtering of the
    API response on the client side. For example, for the condition:
    (
      (eventName = "page_view" AND eventCount > 100)
      OR
      (eventName = "join_group" AND eventCount < 50)
    )
    You could run a report that filters only on:
    eventName one of "page_view" or "join_group"
    and include the eventCount metric, then filter the API response on the
    client side to apply the different metric filters for the different
    events.

or

b)  Run a separate report for each combination of dimension condition and
    metric condition. For the example above, you'd run one report for the
    combination of (D1 AND M1), and another report for the combination of
    (D2 AND M2).

Try to run fewer reports (option a) if possible. However, if running
fewer reports results in excessive quota usage for the API, use option
b. More information on quota usage is at
https://developers.google.com/analytics/blog/2023/data-api-quota-management.


      ### Hints for `order_bys`:
      Example order_bys arguments:

1.  Order by ascending 'eventName':
    [ {"dimension": {"dimension_name": "eventName", "order_type": 1}, "desc": false} ]

2.  Order by descending 'eventName', ignoring case:
    [ {"dimension": {"dimension_name": "campaignName", "order_type": 2}, "desc": true} ]

3.  Order by ascending 'audienceId':
    [ {"dimension": {"dimension_name": "audienceId", "order_type": 3}, "desc": false} ]

4.  Order by descending 'eventCount':
    [ {"metric": {"metric_name": "eventValue"}, "desc": true} ]

5.  Order by ascending 'eventCount':
    [ {"metric": {"metric_name": "eventCount"}, "desc": false} ]

6.  Combination of dimension and metric order bys:
    [
      {"dimension": {"dimension_name": "eventName", "order_type": 1}, "desc": false},
      {"metric": {"metric_name": "eventValue"}, "desc": true},
    ]

7.  Order by multiple dimensions and metrics:
    [
      {"dimension": {"dimension_name": "eventName", "order_type": 1}, "desc": false},
      {"dimension": {"dimension_name": "audienceId", "order_type": 3}, "desc": false},
      {"metric": {"metric_name": "eventValue"}, "desc": true},
    ]

The dimensions and metrics in order_bys must also be present in the report
request's "dimensions" and "metrics" arguments, respectively.


      

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
property_idYes
date_rangesYes
dimensionsYes
metricsYes
dimension_filterNo
metric_filterNo
order_bysNo
limitNo
offsetNo
currency_codeNo
return_property_quotaNo

Implementation Reference

  • The main handler function for the 'run_report' tool. It accepts parameters like property_id, date_ranges, dimensions, metrics, filters, order_bys, limit, offset, currency_code, and return_property_quota. It constructs a RunReportRequest protobuf, calls the Data API client, and returns the response as a dict.
    async def run_report(
        property_id: int | str,
        date_ranges: List[Dict[str, Any]],
        dimensions: List[str],
        metrics: List[str],
        dimension_filter: Dict[str, Any] = None,
        metric_filter: Dict[str, Any] = None,
        order_bys: List[Dict[str, Any]] = None,
        limit: int = None,
        offset: int = None,
        currency_code: str = None,
        return_property_quota: bool = False,
    ) -> Dict[str, Any]:
        """Runs a Google Analytics Data API report.
    
        Note that the reference docs at
        https://developers.google.com/analytics/devguides/reporting/data/v1/rest/v1beta
        all use camelCase field names, but field names passed to this method should
        be in snake_case since the tool is using the protocol buffers (protobuf)
        format. The protocol buffers for the Data API are available at
        https://github.com/googleapis/googleapis/tree/master/google/analytics/data/v1beta.
    
        Args:
            property_id: The Google Analytics property ID. Accepted formats are:
              - A number
              - A string consisting of 'properties/' followed by a number
            date_ranges: A list of date ranges
              (https://developers.google.com/analytics/devguides/reporting/data/v1/rest/v1beta/DateRange)
              to include in the report.
            dimensions: A list of dimensions to include in the report.
            metrics: A list of metrics to include in the report.
            dimension_filter: A Data API FilterExpression
              (https://developers.google.com/analytics/devguides/reporting/data/v1/rest/v1beta/FilterExpression)
              to apply to the dimensions.  Don't use this for filtering metrics. Use
              metric_filter instead. The `field_name` in a `dimension_filter` must
              be a dimension, as defined in the `get_standard_dimensions` and
              `get_dimensions` tools.
            metric_filter: A Data API FilterExpression
              (https://developers.google.com/analytics/devguides/reporting/data/v1/rest/v1beta/FilterExpression)
              to apply to the metrics.  Don't use this for filtering dimensions. Use
              dimension_filter instead. The `field_name` in a `metric_filter` must
              be a metric, as defined in the `get_standard_metrics` and
              `get_metrics` tools.
            order_bys: A list of Data API OrderBy
              (https://developers.google.com/analytics/devguides/reporting/data/v1/rest/v1beta/OrderBy)
              objects to apply to the dimensions and metrics.
            limit: The maximum number of rows to return in each response. Value must
              be a positive integer <= 250,000. Used to paginate through large
              reports, following the guide at
              https://developers.google.com/analytics/devguides/reporting/data/v1/basics#pagination.
            offset: The row count of the start row. The first row is counted as row
              0. Used to paginate through large
              reports, following the guide at
              https://developers.google.com/analytics/devguides/reporting/data/v1/basics#pagination.
            currency_code: The currency code to use for currency values. Must be in
              ISO4217 format, such as "AED", "USD", "JPY". If the field is empty, the
              report uses the property's default currency.
            return_property_quota: Whether to return property quota in the response.
        """
        request = data_v1beta.RunReportRequest(
            property=construct_property_rn(property_id),
            dimensions=[
                data_v1beta.Dimension(name=dimension) for dimension in dimensions
            ],
            metrics=[data_v1beta.Metric(name=metric) for metric in metrics],
            date_ranges=[data_v1beta.DateRange(dr) for dr in date_ranges],
            return_property_quota=return_property_quota,
        )
    
        if dimension_filter:
            request.dimension_filter = data_v1beta.FilterExpression(
                dimension_filter
            )
    
        if metric_filter:
            request.metric_filter = data_v1beta.FilterExpression(metric_filter)
    
        if order_bys:
            request.order_bys = [
                data_v1beta.OrderBy(order_by) for order_by in order_bys
            ]
    
        if limit:
            request.limit = limit
        if offset:
            request.offset = offset
        if currency_code:
            request.currency_code = currency_code
    
        def _sync_call():
            return create_data_api_client().run_report(request)
    
        response = await asyncio.to_thread(_sync_call)
    
        return proto_to_dict(response)
  • Generates the tool description for 'run_report', including hints for dimensions, metrics, date_ranges, dimension_filter, metric_filter, and order_bys arguments by delegating to metadata helper functions.
    def _run_report_description() -> str:
        """Returns the description for the `run_report` tool."""
        return f"""
              {run_report.__doc__}
    
              ## Hints for arguments
    
              Here are some hints that outline the expected format and requirements
              for arguments.
    
              ### Hints for `dimensions`
    
              The `dimensions` list must consist solely of either of the following:
    
              1.  Standard dimensions defined in the HTML table at
                  https://developers.google.com/analytics/devguides/reporting/data/v1/api-schema#dimensions.
                  These dimensions are available to *every* property.
              2.  Custom dimensions for the `property_id`. Use the
                  `get_custom_dimensions_and_metrics` tool to retrieve the list of
                  custom dimensions for a property.
    
              ### Hints for `metrics`
    
              The `metrics` list must consist solely of either of the following:
    
              1.  Standard metrics defined in the HTML table at
                  https://developers.google.com/analytics/devguides/reporting/data/v1/api-schema#metrics.
                  These metrics are available to *every* property.
              2.  Custom metrics for the `property_id`. Use the
                  `get_custom_dimensions_and_metrics` tool to retrieve the list of
                  custom metrics for a property.
    
    
              ### Hints for `date_ranges`:
              {get_date_ranges_hints()}
    
              ### Hints for `dimension_filter`:
              {get_dimension_filter_hints()}
    
              ### Hints for `metric_filter`:
              {get_metric_filter_hints()}
    
              ### Hints for `order_bys`:
              {get_order_bys_hints()}
    
              """
  • Wraps the run_report function as a FunctionTool and assigns it a custom description. The tool is then included in the tools list and the MCP tool map for invocation.
    run_report_with_description = FunctionTool(run_report)
    run_report_with_description.description = _run_report_description()
  • Explicitly marks required fields (property_id, date_ranges, dimensions, metrics) on the input schema for the 'run_report' MCP tool to guide the LLM.
    if tool.name == "run_report":
        tool.inputSchema["required"] = [
            "property_id",
            "date_ranges",
            "dimensions",
            "metrics",
        ]
  • Factory function that creates and returns the BetaAnalyticsDataClient used by run_report to execute the API call.
    def create_data_api_client() -> data_v1beta.BetaAnalyticsDataClient:
        """Returns the Google Analytics Data API client."""
        with _client_lock:
            return data_v1beta.BetaAnalyticsDataClient(
                client_info=_CLIENT_INFO, credentials=_get_credentials()
            )
    
    
    def create_admin_alpha_api_client() -> (
        admin_v1alpha.AnalyticsAdminServiceClient
    ):
        """Returns the Google Analytics Admin API (alpha) client."""
        with _client_lock:
            return admin_v1alpha.AnalyticsAdminServiceClient(
                client_info=_CLIENT_INFO, credentials=_get_credentials()
            )
    
    
    def create_data_api_alpha_client() -> data_v1alpha.AlphaAnalyticsDataClient:
        """Returns the Google Analytics Data API (Alpha) client."""
        with _client_lock:
            return data_v1alpha.AlphaAnalyticsDataClient(
                client_info=_CLIENT_INFO, credentials=_get_credentials()
            )
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided, so description carries full burden. It discloses critical behaviors: snake_case field naming, independent filter application with limitations, quota considerations, and provides workarounds for complex filter combinations. Very thorough.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with clear sections (Args, Hints for arguments, Notes) and front-loaded with purpose. However, it is quite lengthy and repeats the complex filter notes under both dimension_filter and metric_filter, slightly reducing conciseness.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 11 parameters, 4 required, nested objects, and no output schema, the description is remarkably complete. It covers all parameter details, provides examples, explains API limitations, and offers workarounds. No gaps.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema has 0% description coverage, so description must compensate fully. It does so with extensive hints for all 11 parameters, including formats, accepted values, examples, and constraints (e.g., property_id formats, date_ranges relative strings, dimension and metric filter examples, order_bys structure).

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description starts with 'Runs a Google Analytics Data API report' which clearly states the verb and resource. It distinguishes from sibling tools (run_funnel_report, run_realtime_report) by focusing on standard reporting, though not explicitly comparing.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No explicit guidance on when to use this tool versus alternatives like run_funnel_report or run_realtime_report. The description focuses on how to use the tool and provides complex filter workarounds, but lacks sibling differentiation.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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