mcp-google-merchant-center
Provides tools for reading products, checking approval statuses, and analyzing feeds across multiple Google Merchant Center accounts.
Enables interaction with Google Merchant Center API via a Google Cloud project, allowing management of products, feeds, and account information.
Click on "Install Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@mcp-google-merchant-centershow me my disapproved products"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
mcp-google-merchant-center
MCP server for Google Merchant Center — read products, check approval statuses, and analyze feeds across multiple accounts.
Features
List products across multiple Merchant Center accounts
Search products by title or brand
Get product approval status and issues
Inspect data sources and feeds
Get account information
Related MCP server: analytics-mcp
Installation
npm install -g mcp-google-merchant-centerOr use directly with npx (no install needed):
{
"mcpServers": {
"merchant-mcp": {
"command": "npx",
"args": ["-y", "mcp-google-merchant-center"],
"env": {
"MERCHANT_ID": "YOUR_DEFAULT_MERCHANT_ID",
"GOOGLE_APPLICATION_CREDENTIALS": "/path/to/your/application_default_credentials.json"
}
}
}
}Authentication
This server uses Google Application Default Credentials (ADC). Generate them with:
gcloud auth application-default login \
--client-id-file="YOUR_CLIENT_SECRET.json" \
--scopes="https://www.googleapis.com/auth/content"The credentials file is saved at ~/.config/gcloud/application_default_credentials.json.
Environment Variables
Variable | Required | Description |
| Yes | Default Merchant Center account ID |
| Yes | Path to ADC credentials JSON file |
Multiple Accounts
All tools accept an optional merchant_id parameter to query a specific account:
"List products for merchant 5747906518" "Get product status for account 5443978365"
Available Tools
Tool | Description |
| Account info and settings |
| Browse all products with pagination |
| Full details for a single product |
| Filter products by title or brand |
| List feeds and data sources |
| Approval status and disapproval reasons |
Requirements
Node.js 18+
Google Cloud project with Merchant API enabled
OAuth 2.0 credentials (Desktop app type)
License
MIT
Available Tools
6 toolsget_accountB
Recupera informazioni sull'account Merchant Center
| Name | Required | Description | Default |
|---|---|---|---|
| merchant_id | No | Merchant Center ID (opzionale, default 123456789). Disponibili: 5291449515, 5747906518, 5443978365 |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Without annotations, the description implies a read operation ('recupera informazioni'), but it does not explicitly state that it is non-destructive or mention any side effects. Adequate but not comprehensive.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
A single sentence with no wasted words. It is front-loaded and concise.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
No output schema is provided, and the description does not mention what information is returned (e.g., account name, settings). Also lacks details on potential errors or authentication requirements.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100%, and the parameter description provides default and available IDs. The tool description does not add additional meaning beyond the schema, so baseline score of 3 is appropriate.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool retrieves Merchant Center account information, matching the tool name. It distinguishes from sibling tools like get_product and list_products, which focus on products.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance on when to use this tool versus alternatives. The description does not mention any prerequisites or context for usage.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
get_productC
Recupera dettagli di un prodotto specifico
| Name | Required | Description | Default |
|---|---|---|---|
| merchant_id | No | Merchant Center ID (opzionale, default 123456789). Disponibili: 5291449515, 5747906518, 5443978365 | |
| product_id | Yes | ID prodotto (es. online:it:IT:123456) |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, so the description must fully convey behavioral traits. It only states it retrieves details, but does not disclose what exact details are returned, whether it is a read-only operation, or any potential side effects. The description is insufficient for a tool with no annotations.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is very concise at one sentence, but it sacrifices completeness. While efficient, it lacks necessary detail about the tool's behavior and output, making it feel under-specified rather than optimally concise.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the absence of an output schema, the description should at least hint at what 'dettagli' includes. It does not. With only two parameters, a minimal description is acceptable but could be more informative about return values.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100% because both parameters have descriptions in the input schema. The tool description adds no additional meaning beyond the schema, providing no extra context for parameters like 'merchant_id' or 'product_id'. Baseline score of 3 is appropriate.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the verb 'recupera' (retrieves) and the resource 'dettagli di un prodotto specifico' (details of a specific product), making the purpose understandable. However, it does not explicitly differentiate from sibling tools like 'get_product_status' or 'search_products', though the name implies specificity.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance is provided on when to use this tool versus alternatives such as 'list_products' or 'search_products'. The description lacks any context about prerequisites or appropriate use cases.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
get_product_statusC
Stato di approvazione e issues dei prodotti
| Name | Required | Description | Default |
|---|---|---|---|
| merchant_id | No | Merchant Center ID (opzionale, default 123456789). Disponibili: 5291449515, 5747906518, 5443978365 | |
| max_results | No | Numero massimo di prodotti (default 50) |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations, the description carries full burden for behavioral disclosure. It does not state whether the operation is read-only, how results are ordered, or what happens when no products match. The minimal one-line description fails to reveal important behavior.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is extremely concise (one short phrase). While there is no wasted text, it is too brief to be fully informative and lacks structure (e.g., no break into purpose, usage, behavior).
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Despite low complexity (2 optional params, no output schema), the description does not explain what the tool returns (e.g., list of products with status details), pagination, or any error conditions. It is incomplete for an agent to use reliably.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100% (both parameters have descriptions). The tool description does not add extra meaning beyond what the schema already provides, so a baseline of 3 is appropriate.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly indicates that the tool provides approval status and issues for products ('Stato di approvazione e issues dei prodotti'). It distinguishes from sibling tools like get_product or list_products by focusing specifically on status data.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance is provided on when to use this tool versus alternatives such as get_product or search_products. The description does not mention prerequisites, exclusions, or context for use.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
list_data_sourcesB
Lista feed e fonti dati del Merchant Center
| Name | Required | Description | Default |
|---|---|---|---|
| merchant_id | No | Merchant Center ID (opzionale, default 123456789). Disponibili: 5291449515, 5747906518, 5443978365 |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations, the description should disclose behavioral traits (e.g., read-only, pagination, rate limits). It only states the action, leaving the agent uninformed about side effects or constraints.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is a single, direct sentence with no unnecessary words. It is appropriately concise for a simple list tool.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the simplicity of the tool (1 optional parameter, no output schema), the description is minimally adequate but lacks information on output format, default merchant_id, or any filtering behavior.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100% and the parameter description is adequate. The tool description adds no extra meaning beyond what the schema provides, meeting the baseline for high coverage.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool lists feeds and data sources of the Merchant Center. The verb 'list' matches the action, and it distinguishes from siblings like list_products and get_product.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
No usage guidance is provided. The description does not indicate when to use this tool versus alternatives like list_products or search_products, nor does it mention any prerequisites or context.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
list_productsC
Lista prodotti nel Merchant Center
| Name | Required | Description | Default |
|---|---|---|---|
| merchant_id | No | Merchant Center ID (opzionale, default 123456789). Disponibili: 5291449515, 5747906518, 5443978365 | |
| max_results | No | Numero massimo di prodotti (default 50) | |
| page_token | No | Token per paginazione |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Without annotations, the description carries the full burden but only states it lists products. It does not disclose behavioral traits like read-only nature, pagination details, authentication requirements, or rate limits. The minimal description is insufficient for an agent to understand side effects or constraints.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is extremely concise with a single sentence, containing no unnecessary words. However, it lacks structure and could benefit from more detail, but for conciseness it earns a 4.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
The tool has no output schema and the description does not explain return values, error handling, or pagination behavior. Given the 3 parameters and moderate complexity, the description is incomplete and leaves significant gaps for an agent to understand the full usage.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100% with all three parameters described. The description adds no extra meaning beyond what is already in the schema, so a baseline score of 3 is appropriate.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states 'Lista prodotti nel Merchant Center' (List products in the Merchant Center), using a specific verb and resource. However, it does not differentiate from siblings like 'search_products' or 'get_product', which could lead to ambiguity.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance is provided on when to use this tool vs alternatives. Sibling tools such as 'search_products' and 'get_product' exist, but the description offers no context for selection.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
search_productsC
Cerca prodotti per titolo o brand
| Name | Required | Description | Default |
|---|---|---|---|
| merchant_id | No | Merchant Center ID (opzionale, default 123456789). Disponibili: 5291449515, 5747906518, 5443978365 | |
| query | No | Testo da cercare nel titolo o brand | |
| max_results | No | Numero massimo risultati (default 50) |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations provided, and the description adds minimal behavioral context beyond the basic operation. It does not disclose if it's read-only, rate limits, pagination, or what happens with empty results. The parameter max_results hints at limiting, but that's in the schema.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
One sentence that is complete and to the point. No wasted words, front-loaded with the action and target.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool complexity (search with optional parameters, no output schema) and existence of sibling tools like list_products, the description lacks details on return format, pagination, or when to choose this over alternatives. It is minimally adequate.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100% and the schema already describes parameters well (e.g., merchant_id lists available values). The description does not add any parameter-specific meaning beyond the schema.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
Description states it searches products by title or brand, using a specific verb and resource. It distinguishes from siblings like list_products (which likely lists all) and get_product (single product), though it could be more explicit about search vs list behavior.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance on when to use this tool vs alternatives like list_products or get_product. It does not mention prerequisites or exclusion criteria, leaving the agent to infer from the name and parameters.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
Tool Schema Changelog
Recent tool additions, removals, and schema changes observed during successful MCP inspections. Dates show when Glama detected each change.
6 tool updates
v1.0.0- First observed
get_account - First observed
get_product - First observed
get_product_status - First observed
list_data_sources - First observed
list_products - First observed
search_products
TDQS
Each tool targets a clear, distinct aspect: account info, product details, product status, data sources, product listing, and product search. There is minimal overlap, as get_product and get_product_status differ in focus (details vs. approval), and list_products vs. search_products differ in scope (all vs. filtered).
All tools follow a consistent verb_noun pattern using snake_case (e.g., get_account, list_data_sources). The verbs (get, list, search) clearly indicate the action, making the naming predictable and easy to understand.
With 6 tools, the server is well-scoped for querying a Google Merchant Center. The number is neither too few (covering essential read operations) nor too many (no unnecessary clutter). It fits the apparent purpose of data retrieval.
The tool set covers key read operations: account, product details, product status, data sources, and product listing/search. However, it lacks write operations (e.g., create, update, delete). This may be intentional for a query-only server, but for full lifecycle management, it's slightly incomplete.
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