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get-mcp-ads

Reddit Ads MCP server

reddit get insights

reddit_get_insights
Read-onlyIdempotent

Retrieve Reddit Ads performance insights by ad account and UTC date range, with native metrics, entity or audience breakdowns, filters, and cursor pagination.

Instructions

Native Reddit reporting with metrics and entity/audience breakdowns, explicit UTC dates and pagination. Empty results validate transport only. Reported audience demographics differ from configured targeting.

Input Schema

NameRequiredDescriptionDefault
limitNoItems per page, 1 to 100. Defaults to 50.
cursorNoOpaque next_cursor returned by the previous page. Omit it for the first page.
endsAtYesReport end in UTC on the hour, after startsAt. Hourly breakdowns cover at most seven days.
fieldsYesNative Reddit field names, e.g. IMPRESSIONS, CLICKS, SPEND, CONVERSION_SIGN_UP_CLICKS, CONVERSION_SIGN_UP_VIEWS. Use reddit_get_reporting_schema for supported fields; never guess names. Lowercase spellings are accepted.
filterNoOptional native Reddit report filter expression, passed unchanged.
startsAtYesReport start in UTC on the hour, such as 2026-10-01T00:00:00Z.
breakdownsNoNative breakdowns, e.g. CAMPAIGN_ID, AD_GROUP_ID or AD_ID. At most three. Lowercase spellings are accepted. API compatibility constraints still apply.
adAccountIdYesReddit ad account ID (a2_...) listed in REDDIT_ADS_ACCOUNT_IDS, not the business ID.

Output Schema

NameRequiredDescriptionDefault
resultYesOriginal tool result: parsed JSON when the text is JSON, otherwise the text or multiple MCP content blocks. Provider fields depend on the selected query.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv1.0.0

TDQS

A3.5/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already cover the safety profile (readOnly, idempotent, non-destructive, openWorld), and the description adds genuinely non-obvious behavior: empty results only validate transport, and reported audience demographics differ from configured targeting. Those two caveats materially change how an agent interprets results. It stops short of noting pagination termination or whether missing fields error out vs. return nulls.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences, no padding, and the capability statement is front-loaded ahead of the two caveats. Every sentence carries distinct information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values need no explanation, and the behavioral caveats are covered. However, for an 8-parameter, 4-required reporting tool whose sibling set includes both schema-discovery tools and entity listers, the description omits the discovery prerequisite and the routing logic an agent needs to call it correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so every parameter (limit, cursor, endsAt, fields, filter, startsAt, breakdowns, adAccountId) is already documented in the schema. The description's mention of 'explicit UTC dates and pagination' restates schema content without adding syntax or constraint detail. Baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific capability: native Reddit reporting returning metrics plus entity/audience breakdowns. It is clear what the tool retrieves, but it never distinguishes itself from reporting-adjacent siblings, and there is no explicit statement that this is ad-account-level performance data rather than an entity listing.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives no when-to-use guidance and names no alternatives, even though the 'use reddit_get_reporting_schema for supported fields; never guess names' prerequisite exists only inside the schema parameter text. An agent must infer that it should call the schema tool first and that a plain campaign listing should use reddit_get_campaigns instead.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.