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flin-agency

flin-google-ads-mcp

by flin-agency

get_insights

Retrieve read-only performance metrics for campaigns, ad groups, or ads. Analyze key data like impressions, clicks, and conversions to optimize Google Ads performance.

Instructions

Get read-only performance metrics for campaign, ad_group, or ad level.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNo
levelNocampaign
date_rangeNoLAST_30_DAYS
start_dateNo
end_dateNo
limitNo
login_customer_idNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Describes the tool as read-only, indicating no side effects, but lacks details on auth needs, rate limits, or pagination behavior.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single concise sentence, but could be slightly expanded to include parameter guidance without losing efficiency.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a tool with 7 parameters and no schema descriptions, the description is too brief, omitting details about metric types, time range usage, and output interpretation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 0% schema description coverage, the description only partially explains the 'level' parameter, leaving most parameters (customer_id, date_range, etc.) undocumented.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it retrieves read-only performance metrics at campaign, ad_group, or ad level, distinguishing it from sibling tools that fetch entity lists.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It implies usage for performance data but does not explicitly state when not to use it or provide alternatives among sibling tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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