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flin-agency

flin-gmp-mcp

by flin-agency

get_sa360_campaign_performance

Read-onlyIdempotent

Retrieve Search Ads 360 campaign performance metrics—impressions, clicks, cost, conversions, and conversion value—for a specified date range and customer account.

Instructions

Campaign impressions, clicks, cost_micros, conversions and conversion value.

Dates must be YYYY-MM-DD, inclusive, in the customer account's timezone. Currency is customer.currency_code; divide costMicros by 1,000,000 for currency units. Query an advertiser/client account, not an aggregate manager, for performance metrics.

Input Schema

NameRequiredDescriptionDefault
accountNo
end_dateYes
page_sizeNo
page_tokenNo
start_dateYes
customer_idYes
segment_by_dateNo
login_customer_idNo

Output Schema

NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.1.1

TDQS

A3.6/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnly, idempotent, non-destructive and open-world, so the safety profile is covered. The description adds genuinely non-obvious behavior: dates are inclusive, interpreted in the customer account's timezone, and costMicros must be divided by 1,000,000 into customer.currency_code — real value beyond the annotations, though pagination behavior is never mentioned.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four short lines, front-loaded with the returned metrics and followed by the operational constraints. No filler, though the opening is a bare metric list rather than a verb-led statement of what the tool does.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return-value explanation is unnecessary, and annotations cover the safety profile. For an 8-parameter reporting tool the remaining gaps — pagination via page_token/page_size and what segment_by_date does to results — are meaningful omissions.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% across 8 parameters, so the description must carry the load. It clarifies the date format/semantics and the cost_micros unit and hints at account hierarchy, but says nothing about page_size, page_token, segment_by_date (which changes result granularity), account, or login_customer_id.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The first line names the exact metrics returned (impressions, clicks, cost_micros, conversions, conversion value) and the tool name supplies the campaign/SA360 resource and reporting verb, so the purpose is unmistakable. It also constrains the account type (advertiser/client, not aggregate manager), which separates it from generic query_sa360, though it never names that sibling explicitly.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It states a clear usage condition: query an advertiser/client account rather than an aggregate manager for performance metrics. It does not say when to prefer this over query_sa360 or search_sa360_fields, so an agent gets a constraint but no explicit alternative routing.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.