# instapdown-mcp

[![instapdown-mcp MCP server](https://glama.ai/mcp/servers/farukkolip/instapdown-mcp/badges/score.svg)](https://glama.ai/mcp/servers/farukkolip/instapdown-mcp)
[![npm version](https://img.shields.io/npm/v/instapdown-mcp.svg)](https://www.npmjs.com/package/instapdown-mcp)
[![License: MIT](https://img.shields.io/badge/License-MIT-yellow.svg)](https://opensource.org/licenses/MIT)

**16 Instagram creator tools as a Model Context Protocol server.** Wraps the public API and data behind [instapdown.com](https://instapdown.com) so any MCP client — Claude Desktop, Cursor, Cline, Zed — can download Reels, audit engagement, search hashtags, generate Reels hooks, get country-specific best-time-to-post data and browse a 2026 content calendar directly from a chat turn.

Part of the [TapDown family](https://instapdown.com/about) alongside [xtapdown-mcp](https://www.npmjs.com/package/xtapdown-mcp) (X / Twitter).

---

## Install

```bash
npx -y instapdown-mcp
```

That's the whole install path. No account, no API key, no config.

## Claude Desktop config

Add to `~/Library/Application Support/Claude/claude_desktop_config.json` (macOS) or `%APPDATA%\Claude\claude_desktop_config.json` (Windows):

```json
{
  "mcpServers": {
    "instapdown": {
      "command": "npx",
      "args": ["-y", "instapdown-mcp"]
    }
  }
}
```

Restart Claude Desktop. In a new chat:

> "Download this reel for me: https://www.instagram.com/reel/ABC123/"

Claude will call `download_reels` and hand back the direct MP4 URL and audio track.

---

## The 16 tools

### Downloaders

| Tool | Input | Returns |
|---|---|---|
| `download_reels` | Reel URL | Original 9:16 HD MP4, no watermark |
| `download_video` | Feed video URL | Original MP4, no re-encoding |
| `download_story` | Username | Every active Story in the 24h window |
| `download_profile_picture` | Username | Full-resolution profile JPG |
| `download_carousel` | Carousel URL | Every slide as a media array |
| `download_photo` | Single-image post URL | Original full-resolution JPG |
| `extract_reel_audio` | Reel URL | Source m4a audio track URL |

Public accounts only. Private accounts return HTTP 422 by design.

### Analytics

| Tool | Input | Returns |
|---|---|---|
| `engagement_health_check` | Username | Weighted ER, save rate, comment rate, tier benchmark from the last 12 posts |
| `engagement_calculator` | Followers + interactions | Weighted ER (like×1 + comment×2 + save×3 + share×4), tier benchmark, performance rating |

### Content strategy

| Tool | Input | Returns |
|---|---|---|
| `generate_reels_hooks` | Niche + optional country/language | 10 verified 2026 hook templates from the 900-hook library |
| `search_hashtags` | Topic + locale | Real Instagram post counts for the returned hashtags |
| `get_hashtag_niche` | Optional category | 25 curated seed niches |
| `audit_creator_hashtags` | Username | Hashtag frequency map from the last 12 posts |
| `generate_instagram_fonts` | Text + optional style | 22 Unicode font variants (Bold, Italic, Script, Fraktur, Double Struck, Monospace, Small Caps, Circled, Upside Down, …) |
| `get_best_time_to_post` | Country code | 5 prime slots + 7-day heatmap, sourced from Buffer 2026 (30M+ posts) |
| `get_content_calendar` | Market + date range + niche | Instagram content dates for 2026, each with a native-language Reels hook and hashtag set |

Supported markets for country-varied tools: US, GB, CA, AU, BR, MX, ES, IT, DE, FR, NL, SE, TR, JP, SA, AE, RU.

---

## Environment

Override the API host when developing locally against a staging Instapdown:

```bash
INSTAPDOWN_BASE_URL=http://localhost:3000 npx -y instapdown-mcp
```

Default: `https://instapdown.com`.

---

## Development

```bash
git clone https://github.com/farukkolip/instapdown-mcp
cd instapdown-mcp
npm install
npm run build
node dist/test/smoke.js   # in-memory smoke test — 16 tools + 6 offline callable
```

---

## License

MIT © Ömer Faruk Kolip

Instapdown is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc. or Instagram. Public content only.