How do I use bing-seo-mcp?

1. Click on "Install Server". 2. Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state. 3. In the chat, type @ followed by the MCP server name and your instructions, e.g., "@bing-seo-mcp show the top search queries for my site in the last 30 days" That's it! The server will respond to your query, and you can continue using it as needed. Here is a step-by-step guide with screenshots.

bing-seo-mcp

by skiddgoddamn

Overview Schema Related Servers Score Discussions

TypeScript

Remote

🅱️ bing-seo-mcp

The full Bing Webmaster Tools API for AI agents — over one MCP server.

Sites & verification · URL submission · Sitemaps · Traffic & crawl stats · Keyword research · URL blocking

npm version npm downloads node license MCP

A Model Context Protocol server that lets Claude (and any MCP client) drive Bing Webmaster Tools end to end — manage and verify sites, push URLs for indexing, submit sitemaps, pull traffic / query / crawl stats, research keywords, and block URLs. Auth is a single API key — paste it once and you're running.

✨ Highlights

🌐 Sites & verification — list, add, verify, inspect roles
📤 URL submission — single, batch, full-content, with live quota
🗺️ Sitemaps — list and submit feeds
📈 Stats — rank & traffic, queries, pages, crawl stats & issues
🔑 Keyword research — keyword and related-keyword data
🚫 URL blocking — block pages/directories and deep links
🔐 One-key auth — validated on save, stored locally
🛡️ Safety rails — read-only mode and per-call confirm guards

Related MCP server: DataForSEO MCP Server

📦 Installation

Run straight from npm with npx (no install needed), or build from source:

# from source
git clone https://github.com/skiddgoddamn/bing-seo-mcp
cd bing-seo-mcp
npm install && npm run build

🔌 Connect to your MCP client

Add to your MCP config (e.g. ~/.claude.json or claude_desktop_config.json):

{
  "mcpServers": {
    "bing-seo": {
      "command": "npx",
      "args": ["-y", "bing-seo-mcp"],
      "env": { "BING_API_KEY": "" }
    }
  }
}

{
  "mcpServers": {
    "bing-seo": {
      "command": "node",
      "args": ["F:/projects/bing-seo-mcp/build/index.js"]
    }
  }
}

🔑 Get your API key

Sign in at Bing Webmaster Tools
Go to Settings → API access → API Key
Copy the key — set it via the b_set_apikey tool or the BING_API_KEY env var

🚀 Setup flow

Step	Tool	What happens
1	`b_set_apikey`	Save your key — validated against the live API before it's stored
2	`bing_sites_get`	List your verified sites
✓	`b_auth_status`	Check whether the key is configured and valid

⚙️ Environment variables

Variable	Default	Description
`BING_API_KEY`	—	Fallback API key (a saved key takes precedence)
`BING_MCP_CONFIG_DIR`	`~/.bing-seo-mcp`	Override the config directory
`B_READONLY`	`false`	Block every mutating tool (`_add` `_submit` `_remove` `_block` `_verify`)
`B_CONFIRM`	`false`	Require a `confirm=true` argument on mutating calls
`B_LOG_LEVEL`	`INFO`	`DEBUG` · `INFO` · `WARNING` · `ERROR`
`B_LOG_BODIES`	`false`	Log request/response bodies to stderr (verbose)
`B_LOG_FILE`	—	Append log lines to a file (default: stderr only)

See .env.example for a ready-to-copy template.

🧰 Tool reference

🔐 Auth

Tool	Description
`b_auth_status`	Show whether an API key is configured and valid
`b_set_apikey`	Save and validate the Bing Webmaster API key

🌐 Site management

Tool	Description
`bing_sites_get`	List all sites for the authenticated user
`bing_site_add`	Add a site to the account
`bing_site_verify`	Trigger ownership verification for a site
`bing_site_roles`	Get roles/owners of a site

📤 URL submission

Tool	Description
`bing_submit_url`	Submit a single URL for indexing
`bing_submit_url_batch`	Submit multiple URLs in one batch
`bing_submit_content`	Submit a URL with its full HTTP content
`bing_url_quota`	Daily/monthly URL submission quota

🗺️ Sitemaps

Tool	Description
`bing_sitemaps_get`	List submitted sitemaps/feeds for a site
`bing_sitemap_submit`	Submit a sitemap/feed URL

📈 Stats & analytics

Tool	Description
`bing_rank_traffic_stats`	Rank and traffic stats for a site
`bing_query_stats`	Search query stats for a site
`bing_page_stats`	Per-page traffic stats
`bing_page_query_stats`	Query stats for a specific page
`bing_crawl_stats`	Crawl stats for a site
`bing_crawl_issues`	Crawl issues/errors for a site

🔑 Keywords

Tool	Description
`bing_keyword_get`	Impression data for an exact keyword
`bing_related_keywords`	Related keywords for a query

🚫 URL blocking

Tool	Description
`bing_blocked_urls_get`	List blocked URLs for a site
`bing_block_url_add`	Block a URL or directory from Bing search
`bing_block_url_remove`	Remove a URL block
`bing_deep_link_block`	Add a deep link block

🛡️ Safety rails

B_READONLY=true — blocks every tool whose name contains _add _submit _remove _block _verify. Reads still work.
B_CONFIRM=true — mutating tools return a preview and require a follow-up call with confirm: true.

📄 License

MIT © skiddgoddamn

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