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Social Media Analytics

Social Media Analytics MCP Server

MCP License: MIT Bun

AI-powered social media analytics tools via the Model Context Protocol (MCP). Give your AI assistant the ability to analyze profiles, score engagement, detect trends, and research hashtags across major platforms — all in real time.

Tools

Tool

Description

analyze_profile

Profile & brand analysis — posting patterns, content themes, audience indicators, growth recommendations

score_engagement

Engagement scoring — engagement rate estimates, content effectiveness, posting time analysis, benchmarks

detect_trends

Trend detection — viral content patterns, emerging topics, sentiment shifts, opportunity alerts

research_hashtags

Hashtag research — popularity estimates, related hashtags, niche classification, recommended sets

Related MCP server: Biz Intelligence

Quick Start (Hosted)

No installation required. Use the hosted version:

  1. Get a free API key at social.ezbizservices.com/signup

  2. Add to your MCP client config (Claude Desktop, Cursor, etc.):

{
  "mcpServers": {
    "social-media-analytics": {
      "url": "https://social.ezbizservices.com/mcp",
      "headers": {
        "x-api-key": "YOUR_API_KEY"
      }
    }
  }
}
  1. Ask your AI assistant to analyze any social media presence!

Example Prompts

  • "Analyze the social media presence of @hubspot on LinkedIn"

  • "Score the engagement for Nike on Instagram"

  • "What's trending in AI marketing this week?"

  • "Research the best hashtags for real estate content on Instagram"

Self-Hosting

git clone https://github.com/ezbiz-services/mcp-social-media.git
cd mcp-social-media
bun install

cp .env.example .env
# Edit .env with your OpenAI API key and admin secret

bun run server.ts

Environment Variables

Variable

Required

Description

OPENAI_API_KEY

Yes

OpenAI API key for AI-powered analysis

ADMIN_SECRET

Yes

Secret for admin API endpoints

MCP_PORT

No

Server port (default: 4202)

Pricing

Tier

Price

Requests/Month

Free

$0

10

Starter

$19/mo

200

Pro

$49/mo

1,000

Business

$99/mo

5,000

Start free at social.ezbizservices.com

Architecture

  • Runtime: Bun

  • Protocol: MCP SDK (Streamable HTTP transport)

  • AI: OpenAI GPT-4o for analysis

  • Scraping: Cheerio for web data extraction

  • Auth: API key-based with tiered rate limiting

License

MIT — see LICENSE

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