save_brand_truth
Capture durable business truths marketers reveal—objectives, customer value, creative beliefs, economics—verbatim so they shape strategy beyond vanity metrics.
Instructions
Capture a STRUCTURAL business truth the marketer reveals — something that should permanently shape the slate because it's what the platform's vanity metrics can't see. Four kinds: objective (what 'working' really means — e.g. 'we only care about repeat buyers, not first orders'), value_gradient (which customers are worth more than they look — e.g. 'our video ads bring people who deposit 2-3x more'), creative_truth (a hard-won belief — e.g. 'discounts bring people who never come back'), economics (AOV/margin/repeat cadence). Call ONLY for durable business truths, NOT one-off plans (those go to save_context_note). Capture their words VERBATIM in statement. Tell them you've noted it and they can edit it in Brand.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| kind | Yes | objective | value_gradient | creative_truth | economics | |
| statement | Yes | The marketer's statement VERBATIM (their words, never a summary). |