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emirhanyenici

SEO Optimizer MCP Server

Server Configuration

Describes the environment variables required to run the server.

NameRequiredDescriptionDefault
SerpAPI_KEYNoOptional API key for SerpAPI to get richer SERP data; without it, falls back to DuckDuckGo.
GOOGLE_PAGESPEED_API_KEYNoOptional API key for Google PageSpeed Insights to raise rate limits; works without a key.

Capabilities

Features and capabilities supported by this server

CapabilityDetails
tools
{
  "listChanged": true
}
prompts
{
  "listChanged": true
}

Tools

Functions exposed to the LLM to take actions

NameDescription
fetch_pageA

Fetch a URL and return cleaned, readable HTML (scripts/styles/attributes stripped). Use for the target page, competitor pages, robots.txt, sitemap.xml, etc.

pagespeedB

Google PageSpeed Insights / Lighthouse summary: Core Web Vitals (LCP, CLS, INP, TTFB, FCP) plus the biggest performance opportunities.

serpA

Organic search results for a keyword (top ranking URLs, titles, descriptions, positions). Uses SerpAPI if SerpAPI_KEY is set, otherwise falls back to a key-less DuckDuckGo lookup. The "source" field in the output says which was used.

Prompts

Interactive templates invoked by user choice

NameDescription
technical-auditorRobots, canonical, redirects, schema, indexability.
page-speedCore Web Vitals (LCP, CLS, INP, TTFB) and performance.
meta-optimizerTitle, meta description, H1, Open Graph, CTR.
internal-linkOrphan pages, anchor text, link depth.
semantic-contentTopical completeness and entity coverage.
cannibalizationKeyword overlap and intent collisions.
competitor-gapKeyword/content gaps vs. SERP competitors.
ai-visibilityAI-search readiness, FAQ schema, llms.txt.
company-intelligenceBusiness model, industry, strategic gaps.
feedback-analyzerRoot-cause analysis and systemic patterns.
geoGenerative Engine Optimization / AI-citation readiness.
blog-writerFull SEO-optimized HTML article (most expensive).
seo-full-analysisRun every specialist lens, then synthesize a single prioritized SEO report.

Resources

Contextual data attached and managed by the client

NameDescription

No resources

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