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emielmadonna

OutreachPilot MCP Server

by emielmadonna

create_campaign

Create a draft sales campaign for email, SMS, voice, LinkedIn, or multi-channel outreach. Specify the campaign name and configuration to get started, then activate later.

Instructions

Create a new campaign. Creates it as a draft — use update_campaign_status to activate it. For a fully AI-built campaign with email steps already written, use the pilot tool with a message like 'create a 3-step email campaign for the Austin folder'.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesCampaign name.
typeNoCampaign type: email, sms, voice, linkedin, multi_channel. Default: email.email
configNoOptional configuration object (stop_on_reply, target_folder_id, etc.).
idempotency_keyNoOptional stable key to prevent duplicate campaign creation on retries.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the burden. It discloses the key behavioral trait that campaigns are created as drafts and require a separate activation step. It does not mention permissions, idempotency behavior, or response format, but the draft state is the most important side effect and is clearly stated.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two sentences, front-loaded with the primary action, and every sentence earns its place by adding context on draft status and alternatives. No waste.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema and no annotations, the description covers the essential context: creation, draft state, activation step, and pilot alternative. It lacks details on return values or config specifics, but the schema covers config, and the core workflow is clear. Slightly more detail could make it complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with all parameters already described in the input schema. The description adds no additional parameter-level detail, which is acceptable given the high schema coverage.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool creates a new campaign, distinguishes it from update_campaign_status (which activates) and pilot (which builds AI-generated campaigns), and specifies it creates as a draft. This is a specific verb+resource with clear sibling differentiation.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly instructs to use update_campaign_status to activate after creation and offers pilot as an alternative for fully AI-built campaigns. This gives direct when-to-use and when-not-to-use guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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