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Google Ads by Domain

get_google_ads_by_domain
Read-only

Retrieve Google Ads for a company domain from the public Ads Transparency Center to check advertising, ad count estimates, and up to 40 ads by region for competitor evidence.

Instructions

Google Ads for a company domain from the public Ads Transparency Center: whether it advertises, the Google ad count estimate and up to 40 ads with format, first and last shown dates and links. Optional region filter. $0.01 per result; no ads is free. Use for public competitor advertising evidence; this does not access a private Google Ads account. Use get_company_profile for combined research.

Input Schema

NameRequiredDescriptionDefault
domainYesAdvertiser domain without a URL scheme, path or port.
regionNoOptional country filter. Leave out for all regions.
contextNoOptional. A few words on why you are calling this tool. Recorded without your identity to improve the tools; leave out personal data.

Output Schema

NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed4 schema fields changedv1.0.0
    • addedInput schema / properties / context
      Added value: +{
+  "description": "Optional. A few words on why you are calling this tool. Recorded without your identity to improve the tools; leave out personal data.",
+  "type": "string"
+}
    • addedOutput schema / anyOf
      Added value: +[
+  {
+    "properties": {
+      "ads": {
+        "items": {
+          "properties": {
+            "advertiser_id": {
+              "type": "string"
+            },
+            "advertiser_name": {
+              "type": [
+                "string",
+                "null"
+              ]
+            },
+            "creative_id": {
+              "type": "string"
+            },
+            "first_shown": {
+              "type": [
+                "string",
+                "null"
+              ]
+            },
+            "format": {
+              "type": "string"
+            },
+            "last_shown": {
+              "type": [
+                "string",
+                "null"
+              ]
+            },
+            "preview_url": {
+              "type": [
+                "string",
+                "null"
+              ]
+            },
+            "transparency_url": {
+              "type": "string"
+            }
+          },
+          "type": "object"
+        },
+        "maxItems": 40,
+        "type": "array"
+      },
+      "ads_returned": {
+        "type": "integer"
+      },
+      "ads_shown_last_30_days_in_sample": {
+        "type": "integer"
+      },
+      "advertisers": {
+        "items": {
+          "properties": {
+            "ads_in_sample": {
+              "type": "integer"
+            },
+            "advertiser_id": {
+              "type": "string"
+            },
+            "name": {
+              "type": "string"
+            }
+          },
+          "type": "object"
+        },
+        "type": "array"
+      },
+      "checked_at": {
+        "format": "date-time",
+        "type": "string"
+      },
+      "domain": {
+        "type": "string"
+      },
+      "earliest_first_shown_in_sample": {
+        "type": [
+          "string",
+          "null"
+        ]
+      },
+      "formats_in_sample": {
+        "additionalProperties": {
+          "type": "integer"
+        },
+        "type": "object"
+      },
+      "latest_last_shown_in_sample": {
+        "type": [
+          "string",
+          "null"
+        ]
+      },
+      "next_steps": {
+        "description": "Suggested follow-up calls on the same domain, with the exact body. Optional to use.",
+        "items": {
+          "properties": {
+            "body": {
+              "type": "object"
+            },
+            "mcp_tool": {
+              "type": "string"
+            },
+            "price_usd": {
+              "type": "number"
+            },
+            "tool": {
+              "type": "string"
+            },
+            "url": {
+              "type": "string"
+            },
+            "why": {
+              "type": "string"
+            }
+          },
+          "type": "object"
+        },
+        "type": "array"
+      },
+      "note": {
+        "type": [
+          "string",
+          "null"
+        ]
+      },
+      "region": {
+        "type": "string"
+      },
+      "status": {
+        "description": "Only ok is charged.",
+        "enum": [
+          "ok",
+          "no_ads"
+        ],
+        "type": "string"
+      },
+      "total_ads_estimate": {
+        "properties": {
+          "high": {
+            "type": [
+              "integer",
+              "null"
+            ]
+          },
+          "low": {
+            "type": "integer"
+          }
+        },
+        "type": [
+          "object",
+          "null"
+        ]
+      }
+    },
+    "required": [
+      "domain",
+      "status",
+      "checked_at"
+    ],
+    "type": "object"
+  },
+  {
+    "additionalProperties": true,
+    "properties": {
+      "code": {
+        "minLength": 1,
+        "type": "string"
+      },
+      "status": {
+        "maximum": 599,
+        "minimum": 400,
+        "type": "integer"
+      }
+    },
+    "required": [
+      "status",
+      "code"
+    ],
+    "type": "object"
+  }
+]
    • removedOutput schema / properties
      Removed value: -{
-  "ads": {
-    "items": {
-      "properties": {
-        "advertiser_id": {
-          "type": "string"
-        },
-        "advertiser_name": {
-          "type": [
-            "string",
-            "null"
-          ]
-        },
-        "creative_id": {
-          "type": "string"
-        },
-        "first_shown": {
-          "type": [
-            "string",
-            "null"
-          ]
-        },
-        "format": {
-          "type": "string"
-        },
-        "last_shown": {
-          "type": [
-            "string",
-            "null"
-          ]
-        },
-        "preview_url": {
-          "type": [
-            "string",
-            "null"
-          ]
-        },
-        "transparency_url": {
-          "type": "string"
-        }
-      },
-      "type": "object"
-    },
-    "maxItems": 40,
-    "type": "array"
-  },
-  "ads_returned": {
-    "type": "integer"
-  },
-  "ads_shown_last_30_days_in_sample": {
-    "type": "integer"
-  },
-  "advertisers": {
-    "items": {
-      "properties": {
-        "ads_in_sample": {
-          "type": "integer"
-        },
-        "advertiser_id": {
-          "type": "string"
-        },
-        "name": {
-          "type": "string"
-        }
-      },
-      "type": "object"
-    },
-    "type": "array"
-  },
-  "checked_at": {
-    "format": "date-time",
-    "type": "string"
-  },
-  "domain": {
-    "type": "string"
-  },
-  "earliest_first_shown_in_sample": {
-    "type": [
-      "string",
-      "null"
-    ]
-  },
-  "formats_in_sample": {
-    "additionalProperties": {
-      "type": "integer"
-    },
-    "type": "object"
-  },
-  "latest_last_shown_in_sample": {
-    "type": [
-      "string",
-      "null"
-    ]
-  },
-  "next_steps": {
-    "description": "Suggested follow-up calls on the same domain, with the exact body. Optional to use.",
-    "items": {
-      "properties": {
-        "body": {
-          "type": "object"
-        },
-        "mcp_tool": {
-          "type": "string"
-        },
-        "price_usd": {
-          "type": "number"
-        },
-        "tool": {
-          "type": "string"
-        },
-        "url": {
-          "type": "string"
-        },
-        "why": {
-          "type": "string"
-        }
-      },
-      "type": "object"
-    },
-    "type": "array"
-  },
-  "note": {
-    "type": [
-      "string",
-      "null"
-    ]
-  },
-  "region": {
-    "type": "string"
-  },
-  "status": {
-    "description": "Only ok is charged.",
-    "enum": [
-      "ok",
-      "no_ads"
-    ],
-    "type": "string"
-  },
-  "total_ads_estimate": {
-    "properties": {
-      "high": {
-        "type": [
-          "integer",
-          "null"
-        ]
-      },
-      "low": {
-        "type": "integer"
-      }
-    },
-    "type": [
-      "object",
-      "null"
-    ]
-  }
-}
    • removedOutput schema / required
      Removed value: -[
-  "domain",
-  "status",
-  "checked_at"
-]
  2. First observedv0.1.0

TDQS

A4.5/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Beyond readOnlyHint/openWorldHint, it discloses the data provenance (public Ads Transparency Center), a hard result cap (up to 40 ads), and a cost model ($0.01 per result, no ads free) — all things annotations cannot convey. It doesn't cover pagination or failure behavior when a domain is unknown, so it stops short of a 5.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences, front-loaded with what you get, then the scope caveat, then the routing hint. Every sentence carries distinct information — data source, cost, and alternative — with no filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema present, return-value detail is unnecessary, and the description still covers cost, source, result cap, privacy scope and the alternative tool. For a 3-parameter read-only lookup with full schema coverage, nothing an agent needs before calling is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% and the schema already documents domain format, the region enum, and the context field, so the schema carries the load. The description only restates that region is an optional filter, adding no new semantics such as default region behavior or whether region also narrows the ad count estimate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb/resource ('Google Ads for a company domain') plus the exact data source (public Ads Transparency Center) and enumerates the return contents: advertising status, ad count estimate, up to 40 ads with format, dates and links. It is clearly separable from get_company_profile, which is named as the broader alternative.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It gives an explicit use case ('public competitor advertising evidence'), an explicit exclusion ('does not access a private Google Ads account'), and an explicit alternative ('Use get_company_profile for combined research'). Nothing about when to select this tool is left to inference.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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