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linkedin-ads-mcp

create_campaign

Set up a new LinkedIn ad campaign by specifying targeting criteria, budget, and objective type to launch within a campaign group.

Instructions

Creates a new LinkedIn ad campaign within a campaign group. Requires targeting criteria, budget, and objective type.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesCampaign name
typeNoCampaign type. Default: SPONSORED_UPDATES
statusNoInitial status. Default: DRAFT
endDateNoEnd date in YYYY-MM-DD format
costTypeNoCost/bid type. Default: CPM
accountIdYesThe LinkedIn Ad Account ID
startDateNoStart date in YYYY-MM-DD format
localeCountryNoTarget country code. Default: US
objectiveTypeYesCampaign objective type
localeLanguageNoTarget language code. Default: en
unitCostAmountYesBid amount per unit (e.g., "5.00")
campaignGroupIdYesCampaign group ID to place this campaign under
politicalIntentNoPolitical advertising intent. Default: NOT_POLITICAL
unitCostCurrencyNoCurrency code. Default: USD
creativeSelectionNoCreative rotation strategy. Default: OPTIMIZED
dailyBudgetAmountYesDaily budget amount (e.g., "50.00")
targetingCriteriaYesTargeting criteria object with include/exclude conditions. Example: {"include":{"and":[{"or":{"urn:li:adTargetingFacet:locations":["urn:li:geo:103644278"]}}]}}
totalBudgetAmountNoTotal/lifetime budget amount
dailyBudgetCurrencyNoCurrency code. Default: USD
totalBudgetCurrencyNoCurrency code. Default: USD
offsiteDeliveryEnabledNoEnable LinkedIn Audience Network delivery. Default: false
audienceExpansionEnabledNoEnable audience expansion. Default: false

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.1.0

TDQS

B3.2/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden of behavioral disclosure. It clearly conveys that this is a create/mutation operation, but it does not mention cost implications, status defaults, failure/validation behavior, idempotency, authentication, or what the caller receives on success.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

One short, front-loaded sentence with no filler. The action, resource, scope, and key prerequisites are stated efficiently.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

This is a complex mutation tool: 22 parameters, a nested targeting object, no output schema, and no annotations. A single sentence omits operational context such as expected return values, validation failures, billing/activation consequences, and workflow positioning relative to campaign groups and creatives.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents every parameter. The description only names three high-level requirement categories (targeting, budget, objective type), which adds no meaning beyond the formal required fields.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific action (creates), a clear resource (LinkedIn ad campaign), and a precise context (within a campaign group), which differentiates it from create_campaign_group and update_campaign. It is immediately clear what this tool does.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives prerequisites ('Requires targeting criteria, budget, and objective type') but no explicit guidance on when to choose this tool over siblings like update_campaign, create_campaign_group, or list_campaigns. No exclusions or alternative conditions are provided.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.