measuremy_site
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TDQS
Scored across 20 tools
Most tools have clearly distinct purposes: the top_* family splits cleanly by dimension, and query_visits (aggregates) vs recent_visits (individual rows) are well separated. The only mildly fuzzy boundary is between get_whats_working and get_growth_actions, which both deal with marketing evidence/planning, though one analyzes and the other prescribes actions.
Names use consistent snake_case and mostly follow verb_noun or prefix_noun patterns (get_overview, create_funnel, top_pages, delete_funnel). Minor deviations like recent_visits, find_traffic_spikes, and explain_spike break the strict pattern but remain readable and predictable.
20 tools is on the heavy side but each covers a distinct analytics surface (traffic, sources, geo, tech, funnels, campaigns, spikes, annotations), so the set feels justified rather than padded. It sits at the upper edge of the ideal 3-15 range but is reasonable for a full-featured web analytics platform.
Coverage is broad: overview, timeseries, dimensional breakdowns, custom queries, raw recent visits, funnel create/get/delete, spike detection and explanation, annotations, tracked links, and campaign results. Minor gaps exist (no funnel update, limited event management), but core analytics and lifecycle workflows are covered with no obvious dead ends.