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content_blocks_create

Create Braze content blocks for reuse in messaging by providing a name and HTML or text content, plus optional tags, state, and API credentials.

Instructions

Create a new content block.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesContent block name
tagsNoTags for organization
stateNoInitial state
apiKeyNoBraze REST API key
contentYesContent block HTML/text content
content_typeNoContent type (default: html)
restEndpointNoBraze REST endpoint URL

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv1.0.0

TDQS

C2.7/5.0
Behavior1/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full behavioral burden, and it discloses nothing: no permission/auth requirements, no default state, no idempotency, no validation or failure behavior for a write operation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single front-loaded sentence with zero padding. It is efficient, though its brevity reflects under-specification rather than disciplined concision.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 7-parameter mutation tool with no annotations and no output schema, the description is far too thin: it omits auth context, defaults, and any hint of what a successful create returns.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% with 7 documented parameters including two enums, so the schema already explains each field. The description adds no parameter meaning beyond the schema, which is the baseline 3 case.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('Create a new content block'), which is enough to tell it apart from content_blocks_list, content_blocks_info and content_blocks_update by verb alone, though it never names those siblings or scopes what a content block is.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to create versus update or list, no prerequisites, and no mention of the required apiKey/restEndpoint context. The agent must infer usage entirely from the name.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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