Google Ads Intent MCP
Server Configuration
Describes the environment variables required to run the server.
| Name | Required | Description | Default |
|---|---|---|---|
No arguments | |||
Instructions
Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.
This server publishes no instructions, or was last inspected before Glama recorded them.
Capabilities
Features and capabilities supported by this server
Protocol revision2025-11-25
| Capability | Details |
|---|---|
| tools | {
"listChanged": false
} |
| prompts | {
"listChanged": false
} |
| resources | {
"subscribe": false,
"listChanged": false
} |
| experimental | {} |
Tools
Functions exposed to the LLM to take actions
| Name | Description |
|---|---|
| google_ads_agent_manifestD | – |
| google_ads_connection_statusD | – |
| google_ads_privacy_auditD | – |
| google_ads_classify_search_termD | – |
| google_ads_analyze_search_termsD | – |
| google_ads_build_negative_planD | – |
Prompts
Interactive templates invoked by user choice
| Name | Description |
|---|---|
No prompts | |
Resources
Contextual data attached and managed by the client
| Name | Description |
|---|---|
No resources | |
TDQS
Scored across 6 tools
Tool names suggest distinct purposes: analyzing search terms, classifying a single term, building negative plans, checking status, and auditing privacy. Potential confusion between 'analyze_search_terms' and 'classify_search_term' is mitigated by singular/plural distinction, but 'agent_manifest' is somewhat vague.
All tools share the 'google_ads_' prefix and use snake_case. However, the pattern after the prefix varies: some use verb_noun (analyze_search_terms, classify_search_term, build_negative_plan) while others use noun (connection_status, privacy_audit) or noun_noun (agent_manifest).
With 6 tools, the server is well-scoped for its apparent domain of search term analysis and negative keyword management. The count is neither too sparse nor excessive.
The tool set covers core operations for search term intent analysis and negative plan creation, plus connection and privacy checks. Missing are update/delete operations for negative plans or retrieval of existing plans, but the set is largely sufficient for its focused purpose.