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LinkedIn Ad Library MCP Server

LinkedIn Ad Library MCP Server

License: MIT Node MCP

An MCP server that connects AI assistants to LinkedIn's Ad Library API. Search any advertiser's sponsored content, job postings, and influencer partnerships — directly from Claude or any MCP-compatible client.

Use Cases

Competitor Ad Analysis — See what ads your competitors are running, where they're targeting, and how much reach they're getting. Compare messaging strategies across markets.

Creative Benchmarking — Discover which ad formats (video, image, document, carousel) competitors use most. Analyze copy patterns and CTAs across your industry.

Hiring Signal Tracking — Monitor sponsored job postings to spot competitors scaling teams, entering new markets, or launching new products based on the roles they're hiring for.

Influencer & Thought Leader Discovery — Find which brands are running thought leader ads (paid endorsements) and identify creator partnerships in your space.

Related MCP server: LinkedIn MCP Server

Tools

Tool

What it does

search_ads

Search sponsored ads — returns advertiser, ad type, impressions, country distribution, targeting

search_jobs

Search sponsored job postings — returns title, organization, location, description

search_paid_endorsements

Search thought leader ads — returns post URLs

Example Prompts

Once connected, try asking your AI assistant:

"Show me all LinkedIn ads mentioning Klarna in the last month"

"Compare the ad targeting strategy of Stripe vs Adyen in Europe"

"What job roles is Revolut sponsoring on LinkedIn right now?"

"Find thought leader ads in the BNPL space"

"Analyze the top 50 fintech ads by impression volume and summarize the messaging patterns"

"Which countries is PayPal targeting with their LinkedIn campaigns?"

Prerequisites

  1. A LinkedIn Developer App with the Ad Library product enabled

  2. A LinkedIn OAuth access token (expires every 60 days)

Getting Your Access Token

Fastest way — use LinkedIn's built-in token generator:

  1. Go to LinkedIn Token Generator

  2. Select your app

  3. Select any scope (e.g., openid)

  4. Click Request access token

  5. Copy the token

Alternative — manual OAuth flow:

  1. Add a redirect URI in your app's Auth tab

  2. Visit:

    https://www.linkedin.com/oauth/v2/authorization?response_type=code&client_id=YOUR_CLIENT_ID&redirect_uri=YOUR_REDIRECT_URI&scope=openid&state=random123
  3. Authorize → copy the code parameter from the redirect

  4. Exchange it:

    curl -X POST https://www.linkedin.com/oauth/v2/accessToken \
      -d grant_type=authorization_code \
      -d code=AUTH_CODE \
      -d client_id=YOUR_CLIENT_ID \
      -d client_secret=YOUR_SECRET \
      -d redirect_uri=YOUR_REDIRECT_URI

Setup

git clone https://github.com/confortistefano/linkedin-ads-library-mcp.git
cd linkedin-ads-library-mcp
npm install
npm run build

Connect to Claude Code

Add to your MCP settings (.claude/settings.json or project settings):

{
  "mcpServers": {
    "linkedin-ads": {
      "command": "node",
      "args": ["/path/to/linkedin-ads-library-mcp/dist/index.js"],
      "env": {
        "LINKEDIN_ACCESS_TOKEN": "your-token-here"
      }
    }
  }
}

Connect to Claude Desktop

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "linkedin-ads": {
      "command": "node",
      "args": ["/path/to/linkedin-ads-library-mcp/dist/index.js"],
      "env": {
        "LINKEDIN_ACCESS_TOKEN": "your-token-here"
      }
    }
  }
}

Docker

echo "LINKEDIN_ACCESS_TOKEN=your-token" > .env
docker compose up -d

Server available at http://localhost:3001/mcp.

API Reference

This server wraps LinkedIn's Ad Library API (version 202503):

Endpoint

Method

Tool

/rest/adLibrary

FINDER q=criteria

search_ads

/rest/jobLibrary

FINDER q=criteria

search_jobs

/rest/paidEndorsementPosts

FINDER q=searchCriteria

search_paid_endorsements

Rate Limits

LinkedIn doesn't publish specific rate limits. What we know:

  • Limits are per-app, per-day, reset at midnight UTC

  • HTTP 429 = limit reached, wait until reset

  • Email alert at 75% usage

  • Check your limits: Developer Portal → your app → Analytics tab

Environment Variables

Variable

Default

Description

LINKEDIN_ACCESS_TOKEN

required

OAuth access token

MCP_TRANSPORT

stdio

Transport mode: stdio or http

MCP_PORT

3000

HTTP server port

HOST

127.0.0.1

HTTP server bind address

RATE_LIMIT

100

Max requests per minute (HTTP mode)

Development

LINKEDIN_ACCESS_TOKEN=your-token npm run dev    # Dev mode with hot reload
npm run build                                    # Compile TypeScript
LINKEDIN_ACCESS_TOKEN=your-token npm start       # Production

Disclaimer

This is an unofficial, community-built tool. Not affiliated with or endorsed by LinkedIn. Users are responsible for complying with LinkedIn's API Terms of Use and must provide their own Developer App credentials.

License

MIT

Available Tools

3 tools
search_adsA

Search LinkedIn sponsored ads by keyword, company, or topic. Use to analyze competitor ad copy, messaging strategy, creative formats, geo-targeting, and audience segmentation.

Returns: advertiser name and payer, ad type (video, image, document, status update), impression ranges, country distribution (%), targeting facets (language, location, job title, company, audience), and direct link to the ad.

Example: search_ads({ keyword: "klarna", count: 25 })

ParametersJSON Schema
NameRequiredDescriptionDefault
countNoResults per page (default 25, max 100)
startNoPagination offset (default 0)
keywordYesSearch keyword (company name, product, topic, or industry)

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries full burden. It discloses the search scope and lists the return fields in detail (advertiser name, ad type, impression ranges, country distribution, targeting facets, direct link). This gives a good sense of the tool's behavior and output.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise: three sentences covering purpose, return values, and an example. It's front-loaded and every sentence contributes value.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite lacking an output schema and annotations, the description provides comprehensive context: purpose, use cases, return fields, and a concrete example. The only minor gap is not elaborating on pagination behavior, but that is already addressed by the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents all three parameters. The description adds only an example invocation, which does not meaningfully enhance parameter understanding beyond what schema descriptions provide.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it searches LinkedIn sponsored ads by keyword, company, or topic. This is a specific verb+resource that distinguishes it from sibling tools like search_jobs and search_paid_endorsements.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides clear context by stating it is used to analyze competitor ad copy, messaging strategy, creative formats, geo-targeting, and audience segmentation. It does not explicitly mention alternatives or exclusions, but the use case is well-defined.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

search_jobsA

Search LinkedIn sponsored job postings. Use to track competitor hiring patterns, team expansion signals, and market positioning through the roles they're investing in.

Returns: job title, organization, location, payer (who's paying for the sponsorship), and description preview.

Example: search_jobs({ keyword: "fintech product manager", count: 25 })

ParametersJSON Schema
NameRequiredDescriptionDefault
countNoResults per page (default 25, max 100)
startNoPagination offset (default 0)
keywordYesSearch keyword (company name, product, topic, or industry)

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full burden of behavioral disclosure. It explicitly lists the returned fields (job title, organization, location, payer, description preview) and includes an example call, giving the agent a clear picture of expected behavior. However, it does not mention any side effects, safety guarantees, or rate limits, though 'search' strongly implies read-only behavior.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is exceptionally concise and well-structured. The core purpose is front-loaded, followed by use-case context, a clear return-value list, and a concrete example. Every sentence adds value, and the example is particularly helpful for agent comprehension without being verbose.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description is complete given the tool's complexity: all parameters are documented in the schema, return values are clearly explained, and an example is supplied. The absence of an output schema is compensated by the explicit list of returned fields. Minor gaps like pagination behavior with 'start' are indirectly covered by the schema, so no major omissions exist.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, with all three parameters (keyword, count, start) described. The description adds a useful example showing keyword and count in action, but it does not add meaning beyond the schema for the 'start' parameter or elaborate on param semantics. This meets the baseline for fully documented schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses a specific verb ('Search') and resource ('LinkedIn sponsored job postings'), clearly distinguishing it from sibling tools like 'search_ads' and 'search_paid_endorsements'. It also outlines concrete use cases (tracking competitor hiring patterns, team expansion, market positioning), making the tool's purpose unmistakable.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides clear context on when to use the tool ('track competitor hiring patterns, team expansion signals, and market positioning') but does not explicitly state when not to use it or mention alternatives. Since sibling tools are listed separately, a brief note on how this differs from them would elevate this to a 5, but the current guidance is still solid.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

search_paid_endorsementsA

Search LinkedIn thought leader ads (paid endorsements). Use to identify influencer partnerships, executive branding strategies, and creator-driven campaigns by competitors.

Returns: direct URLs to the sponsored posts.

Example: search_paid_endorsements({ keyword: "scalapay" })

ParametersJSON Schema
NameRequiredDescriptionDefault
countNoResults per page (default 25, max 100)
startNoPagination offset (default 0)
keywordYesSearch keyword (company name, product, topic, or industry)

TDQS

A4.1/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description discloses the return value (direct URLs) and gives an example, but it does not explain operational details like result ordering, rate limits, or whether this is read-only. The return information is useful, but the lack of annotations means more behavioral context would be valuable.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is compact and front-loaded: one sentence for purpose, one for use cases, one for return value, and a clear example. Every sentence contributes actionable information with no filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple search tool with fully described parameters in the schema, the description covers purpose, use cases, return output, and a concrete example. Since there is no output schema, the return description ('direct URLs to the sponsored posts') is sufficient for the agent to understand expected results.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so all three parameters already have meaningful descriptions. The tool description does not add parameter-level details beyond a single keyword example, which is minimal added value over the schema. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses a specific verb ('Search') and resource ('LinkedIn thought leader ads (paid endorsements)'), which clearly defines the tool's scope and distinguishes it from the sibling search_ads and search_jobs. The parenthetical explanation and use-case list make the purpose immediately understandable.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly states when to use it: 'identify influencer partnerships, executive branding strategies, and creator-driven campaigns by competitors.' However, it does not mention exclusions or point to alternatives like search_ads for general ad searches, so it stops short of a 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. 3 tool updatesv1.0.0
    • First observedsearch_ads
    • First observedsearch_jobs
    • First observedsearch_paid_endorsements

TDQS

A4.3/5.0
Disambiguation5/5

Each tool targets a distinct category: sponsored ads, jobs, and paid endorsements. There is no overlap between the search functions, and the descriptions clearly differentiate their purposes.

Naming Consistency5/5

All tool names follow a consistent 'search_' + noun pattern, making the set predictable and easy to navigate. The naming convention is uniform across all three tools.

Tool Count4/5

Three tools is minimal but appropriate for the server's narrow scope—it covers the three main segments of LinkedIn's Ad Library. While slightly thin, each tool serves a clear and necessary function.

Completeness4/5

The set covers the primary ad types available in LinkedIn's Ad Library: regular ads, jobs, and thought leader ads. It provides comprehensive search results for each, though more granular detail endpoints (e.g., fetch by ID) are missing, but they are not essential for typical competitor analysis.

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