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clamp-sh

Clamp Analytics MCP Server

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create_funnel

Create conversion funnels to track visitor progression through defined steps, analyze conversion rates, and save for future analysis.

Instructions

Create and immediately evaluate a conversion funnel. A funnel tracks how many unique visitors complete a sequence of steps. Returns step-by-step counts, conversion rates, and overall conversion. Steps can be event names (e.g. "signup") or pageviews with a path (e.g. "pageview:/pricing"). The funnel is saved for later retrieval. Requires Pro plan.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesA descriptive name for this funnel (e.g. "pricing-to-signup", "onboarding-flow"). Used to retrieve it later. Max 200 chars.
stepsYesOrdered array of 2-10 funnel steps. Each step is either: (1) a custom event name like "signup", "checkout_completed", or (2) a pageview with path in the format "pageview:/path" (e.g. "pageview:/pricing", "pageview:/blog/my-post"). Example: ["pageview:/pricing", "signup", "checkout_completed"].
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries full burden. It discloses key behaviors: the funnel is 'saved for later retrieval' (persistence), 'immediately evaluate' (execution timing), and 'Requires Pro plan' (access control). However, it doesn't mention rate limits, error conditions, or what happens if steps are invalid.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is efficiently structured with four sentences that each add value: purpose, what a funnel does, step format examples, and plan requirement. No wasted words, and key information is front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 2-parameter creation tool with no annotations and no output schema, the description covers purpose, usage context, and behavioral aspects well. However, it doesn't describe the return format ('Returns step-by-step counts...' but no details on structure) or potential limitations, leaving some gaps.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, providing comprehensive parameter documentation. The description adds minimal value beyond the schema, only reinforcing that steps can be event names or pageviews with paths. Baseline 3 is appropriate when the schema does the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool's purpose with specific verbs ('create and immediately evaluate a conversion funnel') and resources ('tracks unique visitors completing a sequence of steps'). It distinguishes from siblings by focusing on funnel creation/evaluation rather than retrieval (get_funnel) or other analytics functions.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides clear context about when to use this tool ('create and immediately evaluate a conversion funnel') and mentions a prerequisite ('Requires Pro plan'). However, it doesn't explicitly contrast with alternatives like get_funnel or specify when not to use it.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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