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christophertanenso

mcp-marketing-analytics

ga4_traffic_sources

Pull traffic source data from Google Analytics 4, showing sessions, users, and engagement by source/medium for any date range to evaluate channel effectiveness.

Instructions

Get traffic source breakdown showing sessions, users, and engagement by source/medium for the specified date range.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNoMax rows to return
endDateNoEnd datetoday
startDateNoStart date28daysAgo
propertyIdNoGA4 Property ID. Use ga4_list_accounts to find available properties.
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the burden. It discloses the returned metrics (sessions, users, engagement) but does not address potential behavioral aspects like result limits, pagination, or authentication needs. The read-only nature is implied but not explicitly stated.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, front-loaded sentence with no filler. It efficiently communicates the action, resource, and output metrics.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema, the description covers the returned metrics but omits details about default limits or response format. However, for a straightforward data retrieval tool, it provides sufficient context to understand the tool's basic purpose and output.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the schema already documents all parameters. The description adds the context of 'date range' aligning with startDate/endDate and the purpose of the parameters, but it doesn't provide additional syntax or constraints beyond what the schema already offers.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool's function: 'Get traffic source breakdown' with specific metrics (sessions, users, engagement) and grouping by source/medium. It distinctly identifies the resource and distinguishes it from sibling tools like ga4_top_pages or ga4_user_metrics.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage context: use when you need traffic source breakdown for a date range. It doesn't explicitly mention alternatives or exclusions, but the specific scope makes the intended use clear enough.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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