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bcharleson

Instantly MCP Server

create_lead

Add new leads to email campaigns by providing essential contact information and custom fields for targeted outreach.

Instructions

Create a new lead

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
companyNameNoCompany name
custom_fieldsNoCustom fields as key-value pairs
emailYesLead email address
firstNameNoFirst name
lastNameNoLast name
personalizationNoPersonalization field
websiteNoCompany website
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden. 'Create a new lead' implies a write operation, but it doesn't disclose behavioral traits like required permissions, whether the operation is idempotent, rate limits, or what happens on success/failure. This leaves significant gaps for an agent to understand how to use it effectively.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, efficient sentence with no wasted words. It's front-loaded and appropriately sized for its purpose, making it easy to parse quickly.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the complexity of a creation tool with 7 parameters, no annotations, and no output schema, the description is incomplete. It doesn't explain what a 'lead' is, what happens after creation, or any error conditions, leaving the agent with insufficient context for reliable use.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema has 100% description coverage, so parameters like 'email' (required) and others are documented in the schema. The description adds no additional meaning beyond the schema, such as explaining relationships between fields or usage examples, which aligns with the baseline score for high schema coverage.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose3/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description 'Create a new lead' clearly states the verb ('Create') and resource ('lead'), which is better than a tautology. However, it doesn't distinguish this tool from its sibling 'update_lead' or specify what constitutes a 'lead' in this context, making it somewhat vague.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool versus alternatives like 'update_lead' or 'create_lead_list'. It doesn't mention prerequisites, such as needing an email address, or contextual factors like when leads should be created versus updated.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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