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meta-ads-manager-mcp

list_campaigns

Retrieves recent campaigns from the configured Meta ad account so you can locate campaign IDs for status, insights, budget, pause, activate, or bulk operations.

Instructions

List recent campaigns in the configured Meta ad account.

Read-only. Use this to find campaign IDs before status, insights, budget, pause, activate, or bulk operations.

Input Schema

NameRequiredDescriptionDefault
limitNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.2.0

TDQS

A4.1/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden. It usefully declares 'Read-only', which is the key safety fact, but omits pagination behavior, ordering, or what 'recent' concretely means, so the disclosure is partial.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two short sentences, front-loaded with the operation and then the routing guidance. No filler; every clause earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple list tool with no output schema and no annotations, it covers purpose, read-only nature, and workflow position. It is only missing detail on result limits and pagination, a minor gap rather than a blocking one.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% and the description never mentions the single 'limit' parameter, its default of 25, or any cap on results. With low coverage the description should compensate but does not, leaving the sole parameter undocumented everywhere.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (List) plus resource (recent campaigns) scoped to the configured Meta ad account. An agent can immediately distinguish this from create_meta_campaign, get_campaign_status, or get_meta_insights without opening any schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly routes the agent: use this to obtain campaign IDs before status, insights, budget, pause, activate, or bulk operations. This maps directly to the sibling tools and tells the agent exactly where this fits in a workflow.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.