Arara MCP
OfficialEnables creation of Smart Links for Instagram bios that redirect to WhatsApp with pre-filled messages and click tracking.
Integrates with Meta's WhatsApp Business platform for number management, template approval, business profile sync, and health monitoring.
Provides tools for sending and receiving WhatsApp messages, managing templates, campaigns, contacts, conversations, opt-outs, and phone lookup via Arara's WhatsApp Business API.
Click on "Install Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@Arara MCPQuantas mensagens entregamos essa semana e quanto gastei?"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Arara MCP
Turn Claude Code, Claude Desktop, Cursor, Windsurf or ChatGPT into a WhatsApp operator that knows your customers, your templates, your wallet, and your funnel. Built by AraraHQ — Brazilian CPaaS for WhatsApp, homologated by Meta.
Say who and what — send_whatsapp does the rest · OAuth login · stdio + SSE
Install in 30 seconds
Claude Code
claude mcp add arara --scope user -- npx -y ararahq-mcp
npx -y ararahq-mcp loginBrowser opens, you approve, the token lands in your OS keychain. Done.
Prefer doing it inside a conversation? Restart Claude Code and say:
log into araraClaude Desktop
Edit ~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\Claude\claude_desktop_config.json (Windows):
{
"mcpServers": {
"arara": {
"command": "npx",
"args": ["-y", "ararahq-mcp"]
}
}
}Restart Claude Desktop. Type "log into arara" in any chat — browser opens, you approve, you're in.
Cursor
Settings → MCP → Add server:
{
"arara": {
"command": "npx",
"args": ["-y", "ararahq-mcp"]
}
}Windsurf
.windsurf/mcp.json at project root:
{
"servers": {
"arara": {
"command": "npx",
"args": ["-y", "ararahq-mcp"]
}
}
}Hosted SSE — no local install
For ChatGPT (Custom GPT), n8n, or any client that speaks SSE:
URL: https://mcp.ararahq.com/sse
Header: X-Arara-Key: ara_live_xxxGenerate the key at Dashboard → API Keys.
Headless (CI / n8n self-hosted / server)
Skip OAuth — set the env var and run:
ARARA_API_KEY=ara_live_xxx npx ararahq-mcp --stdioRelated MCP server: WhatsApp Business MCP
4 things you can do right now
1. Ask the LLM: "Manda 'oi, tudo bem?' pro +5511999998888."
→ Calls send_whatsapp. It fixes the number format, sends free text if the 24h window is open, and if it's closed it offers your approved templates instead of failing.
2. Ask: "Dispara o template black_friday pros meus 200 leads."
→ Calls broadcast with the approved template. Resolves names/numbers and batches the send.
3. Ask: "O João já pode receber mensagem agora?"
→ Calls check_status. Tells you if the 24h window is open and how long is left.
4. Ask: "O +5511999998888 pediu pra sair da lista."
→ Calls opt_out. LGPD-safe, idempotent.
Why an MCP, not a raw API client?
A raw API client makes you remember endpoints, payload shapes, the E.164 format, the 24h window, template approval state. The MCP collapses that into a minimal surface: you say who and what, and send_whatsapp figures out the rest. You speak Portuguese. The LLM does the rest.
Tool index
A small set of intent tools does the work, and read-only data lives in resources (your client loads them automatically, no tool call needed). You say who and what — the tools handle number format, the 24h window, and template state.
send_whatsapp · send_template · broadcast · broadcast_ab · check_status
send_whatsapp(to, message) — to is a number in any format OR a saved contact name. Fixes E.164 + the Brazilian 9th digit, sends free text when the 24h window is open, and when it's closed it lists your approved templates or helps you approve a new one — it never invents a template. send_template(to, templateName, variables[]) sends one approved template to one person, filling {{1}}, {{2}}... positionally — the way to message someone when the 24h window is closed. broadcast(templateName, to[], variables[]) sends an approved template to many; pass a plain number/name for the same variables for everyone, or {to, variables} per recipient to personalize (each person's name in {{1}}). broadcast_ab does the same with a 2-template A/B test. check_status answers "delivered? replied? can I message now?".
read_conversation
read_conversation(to) reads the actual message content exchanged with a person — what the customer really wrote, not just the metadata in arara://conversations/recent. It reads the raw message timeline by phone, so it does not depend on the inbox, the Pro plan, a dedicated number, or the Brain qualifier (whose leadScore/leadSummary are often null). Each line is tagged with who spoke (customer / you) and when, so you can tell real interest from an AI auto-reply.
save_contacts
Create/update up to 1000 contacts so you can message by name. Listing/reading contacts is the arara://contacts/recent resource.
create_template · get_template_status
Submit a real, fixed-copy template for Meta approval (used when the 24h window is closed) and poll its approval. Your approved templates are the arara://templates/approved resource.
create_smart_link · list_smart_links · create_short_link · list_short_links
create_smart_link(name, phoneNumber, defaultText?) makes a click-to-chat link + QR that opens WhatsApp on your number with a prefilled text — the destination is always a number. create_short_link(url, name?) shortens any URL into a tracked ararahq.com/l/CODE that 302-redirects to the destination and counts every click — use it for a bio link, an ad, or a utm-tagged landing page. Both list_* tools return the links with per-link click counts.
opt_out
Record that a contact unsubscribed (LGPD-safe, idempotent). The current opt-out list is the arara://opt-outs resource.
login · logout · whoami
OAuth device flow: opens browser, polls until approved, stores token in OS keychain. Never on disk.
send_first_message(to, message) · run_broadcast(audience, goal)
Client-side shortcuts: the first walks the send + closed-window flow; the second picks a template from your approved list, excludes opt-outs, checks balance and asks for your approval before dispatching.
arara://organization/me · arara://wallet/balance · arara://templates/approved · arara://numbers · arara://numbers/health · arara://campaigns/recent · arara://recovery/funnel · arara://contacts/recent · arara://conversations/recent · arara://opt-outs
Numbers, wallet, templates, contacts, conversations, opt-outs and health snapshots. The LLM reads these passively to back decisions — they don't clutter tool choice. conversations/recent is metadata only; for the actual message content of a conversation, use the read_conversation tool.
Account config that isn't day-to-day operator work — API keys, business profile, number provisioning, A/B tests, Brain knowledge base, recovery setup — lives in the dashboard, not the agent surface.
Authentication
Two modes, picked automatically in this order:
Mode | When | How |
OAuth (device flow) | Default for Claude Code, Desktop, Cursor, Windsurf | Run |
API key via env | CI, server, n8n, ChatGPT (SSE), headless |
|
Internal precedence: explicit apiKey arg → SSE session key → OAuth keychain → ARARA_API_KEY env. If none exist, tools fail with MissingAuth and tell you to run login.
Configuration
# OAuth is the default. These are all optional overrides.
ARARA_API_KEY=ara_live_xxx # Fallback / headless mode
ARARA_BASE_URL=https://... # Override endpoint (default: https://api.ararahq.com/api)
ARARA_MCP_TELEMETRY=off # Disable usage telemetry
PORT=3333 # SSE mode port (default 3333)
MCP_TRANSPORT=sse # Force SSE instead of stdioTokens stored via keytar — macOS Keychain, Linux Secret Service, Windows Credential Manager. Never on disk in plaintext.
Local dev
git clone https://github.com/ararahq/ararahq-mcp.git
cd ararahq-mcp
npm install
npm run build
node build/index.js --stdio # for Claude Desktop / Code testing
PORT=3333 node build/index.js # for SSE testing on localhostTo wire your local build into Claude Code:
claude mcp add arara --scope user -- node /absolute/path/to/build/index.js --stdioGet help
WhatsApp: message any Arara number — yes, we use our own product
Built in São Paulo · MIT license · © AraraHQ
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