performance_summary
Rank campaign performance and flag heuristic symptoms for review. Identify underperforming campaigns based on CTR, ROAS, and frequency thresholds.
Instructions
Rank campaign performance and flag heuristic symptoms for review.
Args: params: Optional account ID, reporting preset, CTR, ROAS, and frequency thresholds, and JSON or Markdown response format.
Returns:
A rendered {"success": bool, "data": {"caveat": string, "truncated": bool, "campaigns": list[object]} | null, "error": string | null} envelope. Campaign records are sorted by
spend and include metric values plus zero or more heuristic flag
names.
Use this for read-only campaign triage, not as proof of causation or a verified diagnosis. Conversions and ROAS are platform-reported using Meta attribution, not incremental; a holdout or lift test is required to claim incrementality, and periods should be compared at similar spend. Do not use this tool to make delivery changes or assert causal campaign impact.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| params | Yes |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| result | Yes |