Check if the aapl-ads-mcp server is running and reachable. Use this to verify the MCP connection before making API calls. No ASA authentication is required — returns server name, version, and current timestamp.

List all Apple Search Ads organizations accessible with the configured credentials. Requires ASA authentication. Use this to verify credentials are valid and to discover available org IDs before calling other tools. Returns org ID, name, currency, timezone, payment model, and assigned role names.

List all campaigns in the configured Apple Search Ads organization. Requires ASA authentication; read-only. Returns campaign metadata (id, name, status, budget, country, channel type) but not performance metrics — use get_campaign_report for metrics. Optionally filter by status. Supports pagination via limit/offset; default limit 20, max 1000.

List ad groups within a specific Apple Search Ads campaign. Requires ASA authentication; read-only. Returns ad group metadata (id, name, status, default bid, automated keyword opt-in) but not performance metrics — use get_ad_group_report for metrics. Supports pagination via limit/offset; default limit 20, max 1000.

List targeting keywords for a specific Apple Search Ads ad group. Requires ASA authentication; read-only. Returns keyword metadata (text, match type BROAD/EXACT, bid amount, status) but not performance metrics — use get_keyword_report for metrics. Supports pagination via limit/offset; default limit 20, max 1000.

Fetch performance metrics for Apple Search Ads campaigns: impressions, taps, tap-through rate (TTR), localSpend, avgCPT, avgCPM, tapInstalls, viewInstalls, totalInstalls, new downloads, redownloads, CPI, and install rate. Requires ASA authentication; read-only. Use get_ad_group_report or get_keyword_report for deeper breakdowns. Results are grouped by country/region and include grand totals. Defaults to the last 30 days with WEEKLY granularity.

Fetch performance metrics for ad groups within a specific Apple Search Ads campaign: impressions, taps, TTR, spend, CPI, installs (tap-through and view-through), and install rate. Requires ASA authentication; read-only. Use get_campaign_report for a campaign-level summary, or get_keyword_report for keyword-level detail. Results are grouped by country/region and include grand totals. Defaults to the last 30 days with WEEKLY granularity.

Fetch performance metrics for targeting keywords in a specific Apple Search Ads ad group: impressions, taps, TTR, spend, CPI, installs, and install rate broken down per keyword. Requires ASA authentication; read-only. Use get_search_terms_report to see the actual user queries that triggered these keywords. Results are grouped by country/region and include grand totals. Defaults to the last 30 days with WEEKLY granularity.

Fetch the actual user search queries that triggered Apple Search Ads impressions, along with performance metrics per search term. Requires ASA authentication; read-only. Most useful for keyword discovery (finding new terms to add) and negation (finding irrelevant queries to exclude). Does not support granularity breakdown — returns aggregate totals per search term. Use get_keyword_report to see metrics for your configured targeting keywords instead. Defaults to the last 30 days.