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ambit1977

Google Tag Manager MCP Server

by ambit1977

create_tag

Create tags in Google Tag Manager to implement tracking codes for analytics, advertising, and custom functionality by specifying tag type, parameters, and triggers.

Instructions

新しいタグを作成します

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
accountIdYesアカウントID
containerIdYesコンテナID
workspaceIdYesワークスペースID
nameYesタグ名
typeYesタグタイプ(例: "googtag"=GA4設定, "gaawe"=GA4イベント, "awct"=Google広告コンバージョン, "html"=カスタムHTML, "img"=カスタム画像, "fbq"=Facebookピクセル, "ua"=Universal Analyticsなど)
parameterNoタグのパラメータ配列
firingTriggerIdNo発火トリガーIDの配列
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries full burden but only states the action without disclosing behavioral traits. It doesn't mention permissions needed, side effects, error conditions, or what happens on success/failure. For a creation tool with zero annotation coverage, this is a significant gap.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, efficient sentence in Japanese with zero wasted words. It's appropriately sized and front-loaded, though it could benefit from more detail given the tool's complexity.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a creation tool with 7 parameters, no annotations, and no output schema, the description is incomplete. It doesn't explain what a 'tag' is in this context, what happens after creation, or provide any context about the broader system (e.g., Google Tag Manager). The agent must rely entirely on the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents all 7 parameters thoroughly. The description adds no additional meaning beyond what's in the schema, such as explaining relationships between parameters or providing examples. Baseline 3 is appropriate when schema does the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose3/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description '新しいタグを作成します' (creates a new tag) states a clear verb+resource action but is vague about what kind of tag or in what context. It doesn't distinguish from sibling tools like 'create_container' or 'create_trigger' beyond the resource type.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is provided on when to use this tool versus alternatives like 'update_tag' or 'list_tags'. The description doesn't mention prerequisites, dependencies, or contextual constraints, leaving usage entirely implicit.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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