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alloufj

Grips Intelligence MCP Server

by alloufj

Server Configuration

Describes the environment variables required to run the server.

NameRequiredDescriptionDefault
GRIPS_API_KEYYesYour Grips API token (sent as the grips-api-key header).
GRIPS_DEFAULT_COUNTRYNoUS, GB, or DE. Defaults to US if unset or invalid.US

Capabilities

Features and capabilities supported by this server

CapabilityDetails
tools
{
  "listChanged": true
}

Tools

Functions exposed to the LLM to take actions

NameDescription
grips_get_domain_performanceA

Returns a monthly timeseries of revenue, transactions, sessions, ad cost, AOV, CR, and CPC for one or more domains over a date range. Use this for anything like 'how did adidas.com perform in Q1 2024' or 'compare nike.com and puma.com session volume YoY'. Defaults to markdown output; pass format='json' for structured data.

grips_get_daily_performanceA

Returns a daily timeseries of revenue, transactions, and sessions for one or more domains. Useful for spike/dip detection, promo windows, and day-of-week patterns. Note: Grips only offers daily data for a subset of domains — smaller sites often return empty. Defaults to markdown output.

grips_get_channels

Returns revenue, sessions, transactions, CR, and AOV broken out by marketing channel (Organic Search, Paid Search, Direct, Referral, Social) for one or more domains. Use this to understand channel mix, evaluate paid-vs-organic balance, or spot a channel shift over time. Response includes both a monthly timeseries and an aggregated roll-up.

grips_get_adwordsA

Returns paid-media spend, ad clicks, and CPC for one or more domains — monthly timeseries plus an aggregated roll-up. Use this to evaluate paid-spend trends, auction-cost inflation, or total investment in paid search.

grips_get_devicesA

Returns device-level revenue, sessions, transactions, CR, and AOV for one or more domains aggregated over a date window. Use this to understand where a competitor's traffic and conversions come from — mobile vs desktop split, AOV by device, etc.

grips_compare_domainsA

Fetches per-domain performance in parallel and returns a leaderboard ranked by the chosen metric (revenue, sessions, AOV, etc.). Per-domain failures are captured in an errors section — one thin or unknown domain won't block the rest of the comparison.

grips_raw_queryA

Sends an arbitrary Grips GraphQL-like query and returns the raw JSON response. Use this only when the purpose-built tools (domain performance, channels, adwords, devices, daily, compare) don't cover what you need. The response is returned verbatim with no formatting — you are responsible for parsing it.

Prompts

Interactive templates invoked by user choice

NameDescription

No prompts

Resources

Contextual data attached and managed by the client

NameDescription

No resources

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