Skip to main content
Glama
adwhispr

AdWhispr Ads MCP Server

Official

Write a strategy brief

generate_brief
Read-only

Create a written brief on one brand's ad strategy. Use it to understand who runs ads, where, and what creative approach they use.

Instructions

Get a written brief on one brand's ad strategy.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.1.0

TDQS

B3.2/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, so the agent knows this is a non-mutating read, and 'Get a written brief' is consistent with that. However, the description adds almost nothing beyond the annotation: it does not say whether this triggers a costly generation, how long it takes, or what the brief contains. With annotations carrying the safety profile, this is the minimum acceptable.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single front-loaded sentence with no filler or redundancy. It is efficient, though its brevity borders on under-specification for a generative tool.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description is the only source of return-value information, and 'written brief on ad strategy' gives a coarse but usable sense of the output. It omits how the target brand is determined and whether a saved brand is a prerequisite, which matters given the adjacent get_my_brand/save_my_brand tools.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The tool takes zero parameters, which normally sets a baseline of 4, but the description's phrase 'one brand's' implies a brand selector or at least a scope decision that the empty schema does not resolve. It never explains whether the brand comes from saved state (get_my_brand/save_my_brand) or is chosen some other way, so the zero-param baseline is not fully earned.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a concrete verb-plus-resource: producing a written brief on one brand's ad strategy. It is distinguishable from data-retrieval siblings like get_brand_stats or get_brand_ads, since it yields prose analysis rather than raw numbers. It stops short of explicitly contrasting itself with adjacent tools such as compare_brands or revise_video_brief.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives no when-to-use guidance, no prerequisites, and names no alternatives among the many siblings. An agent cannot tell from the text whether to call this instead of get_brand_stats, compare_brands, or revise_video_brief.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.