Launch Engine
Server Configuration
Describes the environment variables required to run the server.
| Name | Required | Description | Default |
|---|---|---|---|
| ASSET_FACTORY_PROJECT_DIR | No | Path to the project directory. If not set, defaults to current working directory. |
Capabilities
Features and capabilities supported by this server
| Capability | Details |
|---|---|
| tools | {
"listChanged": true
} |
Tools
Functions exposed to the LLM to take actions
| Name | Description |
|---|---|
| scoutB | Preliminary market scanning. Takes a raw idea and determines if it's worth deeper investigation. |
| autonomyA | Agent Autonomy Score — scores a market across 7 dimensions for AI-buildable product viability. |
| market_intelB | Market Intelligence OS — deep market research with competitive analysis and scoring. |
| researchB | Therapeutic Buyer Engine — deep buyer persona research with 25-35 web searches. |
| build_blocksC | 3-Part Promotion Invention — builds the 7 Building Blocks from buyer research. |
| stress_testA | Offer Stress Test — scores the offer across 10 dimensions, returns GO/REVISE/REBUILD. |
| unit_economicsA | Unit Economics Gate — models CPA, LTV, break-even, and budget requirements. |
| name_lockC | Name Lock Gate — locks the business/product name before any assets are built. |
| platformA | Platform Engine — scores and selects the tech stack for product delivery. |
| productB | Product Architecture Engine — designs the product/service delivery structure. |
| deployC | Campaign Deployment Engine — generates sales pages, email sequences, and ad copy. |
| qaB | Persona Alignment Gate — 7-check QA ensuring all copy aligns with buyer persona. |
| validate_prepB | Validation Deployment Package — generates the deployment checklist for real-world testing. |
| validate_checkB | Daily 60-Second Health Check — quick metrics review during validation window. |
| validate_decideB | Validation Verdict Engine — end-of-window decision: ADVANCE, ITERATE, or KILL. |
| feedbackB | Optimizer Feedback Loop — diagnoses performance issues and routes fixes. |
| traffic_strategyC | Traffic Strategy Engine — researches and scores traffic channels. |
| channelsC | Channel Deployment Engine — sets up and configures selected traffic channels. |
| creative_testC | Creative Testing Protocol — generates and manages ad creative variations. |
| funnel_optimizeC | Funnel Optimization Engine — CRO testing across the conversion funnel. |
| scaleC | Scale Protocol — systematic scaling of validated traffic channels. |
| traffic_analyticsC | Traffic Analytics & Attribution — performance reporting and attribution. |
| dream_100C | Dream 100 Relationship Strategy — entity discovery and outreach sequences. |
| passive_deployC | Passive Asset Deployment Agent (PADA) — marketplace asset scoring and build specs. |
| passive_checkB | Passive Asset Validation Check — scheduled performance checks at Day 14/30/45/60/90. |
| passive_compoundC | Anchor Compounding Engine — deploys related assets around proven anchors. |
| passive_portfolioB | Portfolio Feedback Report — quarterly review of all passive assets. |
| rapid_testA | Rapid Idea Test — compressed research + landing page + ads in a single pass. |
| rapid_checkC | Rapid Test Daily Check — reviews metrics against decision thresholds. |
| rapid_graduateB | Graduate Rapid Test to Full Pipeline — creates pipeline entry from rapid test data. |
| rapid_statusA | Rapid Test Portfolio Status — dashboard of all active/graduated/killed rapid tests. |
| content_engineB | Organic Content & SEO/GEO Engine — topic cluster research, pillar/spoke content generation, schema markup, AI visibility baselines. |
| content_repurposeA | Single-Pass Content Repurposing — takes one pillar page and generates 7+ platform-native assets (YouTube, short-form, Reddit, LinkedIn, newsletters, social). |
| seo_checkA | Monthly SEO/GEO Audit — content health, AI citation tracking, competitive gaps, technical SEO, content freshness scoring. |
| tournamentA | Parallel Portfolio Tournament — batch-evaluates 3-5 business ideas through Layer 1 simultaneously with comparison gates. ~50-60% faster than sequential scout runs. |
| statusA | Pipeline Status Report — shows current pipeline stage, completed steps, and next actions. |
| daily_checkB | Daily Operations Pulse — 5-minute daily check for any stage with live campaigns. |
| lessonsC | Pattern Library & Learnings Engine — capture and retrieve patterns across pipelines. |
| voice_extractB | Brand Voice Extraction — generates brand voice calibration docs from QA-passed content. |
| bold_actionB | Bold Action Playbook — identifies the single highest-leverage irreversible move for credibility compression and ICP surface area expansion. |
| portfolio_triageA | Portfolio Triage — ranks all pipelines past unit-economics by Profit Velocity Score and enforces active pipeline cap. |
| revenue_reviewC | Weekly Revenue Review — compares actual revenue vs projections for selected pipelines and manages revenue phase transitions. |
| update_pipeline_stateB | Update pipeline-state.json. Use dot-notation paths to set values. Can create new pipelines and rapid tests. |
| save_assetA | Save a file to the assets/[market-name]/ directory. Use for all pipeline outputs: research, building blocks, copy, campaigns, etc. |
| capture_learningA | Capture a reusable learning/pattern to learnings.json. Called after key decisions, verdicts, and pipeline milestones. |
Prompts
Interactive templates invoked by user choice
| Name | Description |
|---|---|
No prompts | |
Resources
Contextual data attached and managed by the client
| Name | Description |
|---|---|
No resources | |
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