Schema | Google Analytics MCP Server

Google Analytics MCP Server

Describes the environment variables required to run the server.

Name	Required	Description	Default
`GA4_PROPERTY_ID`	Yes	Numeric property ID from GA4 Admin -> Property Settings (e.g. 123456789). Not the Measurement ID (G-XXXXXXX).
`GOOGLE_APPLICATION_CREDENTIALS`	Yes	Absolute path to the service account JSON key file.

Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.

This server publishes no instructions, or was last inspected before Glama recorded them.

Features and capabilities supported by this server

Protocol revision2025-11-25

Capability	Details
`tools`	{ "listChanged": true }

Functions exposed to the LLM to take actions

Name	Description
ga4_run_reportA	Flexible GA4 Data API runReport. Pass any dimensions + metrics. Use for custom reports the preset tools don't cover.
ga4_organic_search_performanceA	SEO: sessions/users/engagement/conversions for Organic Search traffic, broken down by landing page (default), source, country, or device.
ga4_paid_search_performanceB	Paid: sessions/conversions/cost/CPC for Paid Search traffic, broken down by campaign (default), landing page, keyword, or source.
ga4_all_paid_performanceA	Paid: all paid channels (Search + Social + Video + Display + Other) broken down by channel × campaign × source × medium, with cost and ROAS.
ga4_google_ads_performanceA	Paid: Google Ads campaign × ad group × keyword performance (impressions, clicks, cost, CPC, conversions, ROAS). Requires Google Ads ↔ GA4 link.
ga4_landing_page_performanceA	Top landing pages by sessions/engagement/conversions. Optional channel filter (e.g. 'Organic Search', 'Paid Search').
ga4_channel_performanceB	Default channel group rollup: sessions/users/conversions/revenue for Organic Search, Paid Search, Email, Direct, Referral, etc.
ga4_campaign_performanceB	Campaign × source × medium breakdown with sessions/conversions/revenue. Optional channel filter.
ga4_conversions_by_sourceB	Conversions and key events broken down by session source × medium × channel group. Sorted by key events desc.
ga4_realtime_active_usersB	Current active users (last 30 min) broken down by screen/page, country, device, or audience.

Interactive templates invoked by user choice

Name	Description
No prompts

Contextual data attached and managed by the client

Name	Description
No resources

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/ZLeventer/google-analytics-mcp-server'

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