snap_creative_fatigue
Detect creative fatigue by comparing each ad’s current and prior performance windows, then classify ads as fatigued, watch, healthy, stopped, or new.
Instructions
Which ads are tired? Compares each ad of a campaign or ad squad this window vs the one before: FATIGUED (ROAS down 30%+ with higher frequency or lower swipe rate), WATCH, HEALTHY, STOPPED, NEW (read-only). end_time must be hour-aligned with an offset; days defaults to 7.
Tool call template
Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.
{
"id": 1,
"jsonrpc": "2.0",
"method": "tools/call",
"params": {
"arguments": {
"entity": "<entity>",
"id": "<id>",
"end_time": "<end_time>"
},
"name": "snap_creative_fatigue"
}
}Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| id | Yes | ||
| days | No | ||
| entity | Yes | ||
| end_time | Yes | e.g. 2026-10-27T00:00:00+00:00 | |
| min_spend | No |