Send a conversion event
track_eventSends one server-side conversion event to ad platforms, hashing and deduplicating it before forwarding to Meta live, Google preview, and LinkedIn dry-run. Reuse event_id to prevent duplicate sends.
Instructions
Send one server-side conversion (lead, signup, purchase, subscribe...) to server-track-lab, which normalizes, SHA-256 hashes and dedupes it, then forwards it: Meta Conversions API live (with the workspace's own pixel/token), Google Data Manager API validate-only preview (nothing recorded), LinkedIn dry-run (not sent). Reuse the same event_id on retries; duplicates are free and not re-sent. Counts as billed usage (first 1,000/month free, then CA$2 per 1,000).
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| test | No | Mark as a test event | |
| user | Yes | At least one identifier (email, phone, external_id, fbp/fbc, gclid...) | |
| value | No | ||
| currency | No | ISO 4217, required with value | |
| event_id | Yes | Stable unique id for this conversion (also used by Meta for Pixel dedup) | |
| timestamp | No | ISO 8601; defaults to now | |
| event_name | Yes | e.g. lead, sign_up, purchase, subscribe, demo_booked | |
| destinations | No | ||
| event_source_url | No |