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Glama
Suganthan-Mohanadasan

Google Search Console MCP Server

Server Configuration

Describes the environment variables required to run the server.

NameRequiredDescriptionDefault
GSC_KEY_FILENoPath to service account JSON key file (required for service_account mode)
GSC_SITE_URLYesPrimary Google Search Console property URL (required)
GSC_AUTH_MODENoAuthentication mode: oauth or service_accountservice_account
GSC_SITE_URLSNoComma-separated list of additional site URLs for multi-site support
GSC_OAUTH_CLIENT_IDNoOAuth client ID (alternative to secrets file for OAuth mode)
GSC_OAUTH_SECRETS_FILENoPath to OAuth client secrets JSON file (alternative to client ID/secret for OAuth mode)
GSC_OAUTH_CLIENT_SECRETNoOAuth client secret (required with GSC_OAUTH_CLIENT_ID for OAuth mode)

Instructions

Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.

This server publishes no instructions, or was last inspected before Glama recorded them.

Capabilities

Features and capabilities supported by this server

Protocol revision2025-11-25

CapabilityDetails
tools
{
  "listChanged": true
}

Tools

Functions exposed to the LLM to take actions

NameDescription
quick_winsA

Find keywords you're almost ranking for that could be pushed to page one. Returns queries at positions 4-15 with high impressions, sorted by traffic opportunity. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

ctr_opportunitiesA

Find pages with high impressions but CTR significantly below expected for their position. These are title/meta description optimisation candidates. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

traffic_dropsA

Find pages that lost the most traffic recently. Compares current period vs prior period and diagnoses whether each drop is a ranking loss, CTR collapse, or demand decline. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

content_gapsA

Find topics you should create content for. Returns queries where you get impressions but rank beyond position 20, meaning there is search demand but no real content targeting it. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

site_snapshotA

Get a quick overview of how the site is performing. Returns total clicks, impressions, CTR, and position with a comparison to the prior period. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

inspect_urlA

Check if a URL is indexed and why or why not. Returns indexing status, last crawl date, canonical info, robots/noindex issues, and mobile usability in one answer. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

cannibalization_checkA

Find keywords where multiple pages from your site compete against each other. Shows which page ranks higher, the position gap, and combined impressions being split. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

content_decayA

Find pages that are slowly dying with consistent traffic decline over three consecutive 30-day periods. One bad month is noise; three consecutive bad months is a problem. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

topic_cluster_performanceA

See how a group of pages performs as a whole. Aggregates clicks, impressions, CTR, and position for all pages matching a URL path pattern, plus top 5 pages and queries. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

ctr_vs_benchmarkA

Compare your actual CTR per page against industry benchmarks by position. Flags pages significantly underperforming for their ranking position. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

verify_claimA

Verify a specific numeric claim against live GSC data. Use this to self-check your analysis before presenting findings. Pass the claim text, the metric to check, the expected value, and optionally a URL or query to filter by. Returns whether the claim is verified and any discrepancy found.

advanced_search_analyticsB

Run a custom search analytics query with flexible dimensions and filters. Supports country, device, query, and page filtering, plus search type (web/image/video/news/discover/googleNews). For power users who need specific data cuts. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

check_alertsA

Check for SEO alerts: position drops, CTR collapses, click losses, and pages that disappeared from search results. Returns severity-rated alerts so you know what needs attention first. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

content_recommendationsA

Get actionable content recommendations by cross-referencing quick wins, content gaps, and cannibalisation data. Returns prioritised actions: pages to update, content to create, and pages to consolidate. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

generate_reportA

Generate a comprehensive markdown performance report. Covers site snapshot, alerts, quick wins, traffic drops, content decay, and recommendations. Saves to disk for weekly reviews or scheduled reporting. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

multi_site_dashboardA

Health check across multiple GSC properties in one view. Shows clicks, impressions, CTR, and position for each site with period comparison and health status. Agency essential. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

submit_urlA

Submit a URL to Google's Indexing API to request crawling and indexing. Works for notifying Google of new or updated content. Note: Google officially supports this for JobPosting/BroadcastEvent schema but processes all page types. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing.

submit_batchA

Submit up to 200 URLs to Google's Indexing API in one go. Daily quota is 200 URL notifications. Use for bulk indexing requests after publishing multiple pages or a site-wide update. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing.

submit_sitemapA

Notify Google of a new or updated sitemap. Triggers Google to recrawl the sitemap and discover new pages. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing.

list_sitemapsA

List all sitemaps submitted for the site, with status, errors, warnings, and indexed page counts. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing.

image_keyword_overviewA

Top image-search keywords for the site, sorted by impressions, clicks, or position. Filtered to type=image so it returns only what surfaces in Google Images, not web search. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

image_search_quick_winsA

Find image-search queries ranking at positions 4-15 with high impressions, sorted by estimated traffic gain if they reach position 3. Uses an image-search CTR baseline calibrated to the lower CTRs typical of Google Images. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

compare_web_vs_imageB

For each query, returns side-by-side performance across web and image search. Two GSC API calls joined on query, with an impressions ratio that surfaces where image search carries disproportionate volume relative to web. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

image_pages_overviewB

Pages on the site ranked by image-search performance. Tells you which pages are actually surfacing in Google Images and which are not. Pairs with image_keyword_overview to map ranking queries back to the pages carrying them. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

image_keyword_trendsA

Period-over-period trend for image-search queries. Two equal-length windows joined on query, with impressions and position deltas. Negative position delta means the query improved its average rank. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

image_impressions_no_clicksA

Surfaces query and page pairs that earn meaningful image-search impressions but effectively zero clicks. The textbook 'thumbnail is not converting' pattern. Defaults tuned for image search, which runs at much higher impression volumes per page than web. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

image_content_decayA

Image-search version of content_decay. Three 30-day windows, flags pages with a consistent decline across all three. Defaults to a lower minimum click threshold than the web equivalent because image search produces lower click volumes overall. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

genai_conversation_queriesA

Surface AI-conversation exhaust hiding in your regular query data: bare replies to Google's AI ('yes', 'go on'), 'what about X' pivot follow-ups, conversational questions, AI-visibility tracker probes, and full agent prompts logged as queries. Google counts every AI Mode follow-up as a new query and folds AI Mode/AI Overviews into the web search type, so these fragments carry real impressions, positions and clicks. The dedicated Generative AI report has no query dimension; this is the only query-level AI evidence available anywhere. Classifies every match into seven buckets with landing pages, plus a monthly timeline showing when reply-artefacts first appeared on your site. Treat probe and harness buckets as machine traffic, not demand. IMPORTANT: Base your analysis ONLY on the data returned. Report exact numbers from the results. Do not speculate about causes (e.g. algorithm updates, competitor actions) unless the data explicitly supports it. If the data does not contain enough information to answer a question, say so clearly rather than guessing. PRESENTATION: Always present these results as a rich, interactive visualization using artifacts. Use summary cards for key metrics, colour-coded indicators for severity or change direction (green for positive, red for negative), bar charts or sparklines for comparisons, and tabbed sections to organise different categories of results. Make the output visually scannable and dashboard-like rather than plain text or raw tables.

Prompts

Interactive templates invoked by user choice

NameDescription

No prompts

Resources

Contextual data attached and managed by the client

NameDescription

No resources

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