Lead Gen MCP Server
Enables scraping leads from Google Maps based on search queries, providing data for B2B outbound campaigns.
Supports reading leads from and saving leads to Google Sheets, acting as a lead storage and management layer.
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@Lead Gen MCP ServerScrape 30 HVAC companies in Austin TX and push to Instantly"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Lead Gen MCP Server
A free MCP server that runs a full B2B outbound pipeline inside a Claude conversation.
Type one sentence. Get scraped leads → Google Sheet → Instantly campaign, all without leaving your chat.
You: Scrape 30 HVAC companies in Austin TX, create a campaign called
"HVAC Austin | Free Audit", and push the leads.
Claude: Done.
→ 28 qualified leads saved: https://docs.google.com/spreadsheets/d/...
→ Campaign created (ID: a1b2c3)
→ 28 leads uploaded. Ready to launch in Instantly.What it does
Tool | Description |
| Google Maps → qualified leads → Google Sheet (via Apify) |
| Load leads from any existing Google Sheet |
| Create a new Instantly email campaign, returns campaign ID |
| Upload leads array to an Instantly campaign |
Related MCP server: Follow Up Boss Connector
Prerequisites
Python 3.11+
Apify account + API token (for Google Maps scraping)
Instantly account + API v2 key (for email campaigns)
Google Cloud project with OAuth credentials (for Google Sheets)
Install
git clone https://github.com/Sourav333444/lead-gen-mcp
cd lead-gen-mcp
python -m venv .venv
.venv\Scripts\activate # Windows
# source .venv/bin/activate # Mac/Linux
pip install "mcp[cli]" apify-client gspread google-auth google-auth-oauthlib requests python-dotenvConfigure
Create a .env file in the project root:
APIFY_API_TOKEN=apify_api_...
INSTANTLY_API_KEY=your_instantly_v2_keyGoogle Sheets auth (one-time)
Download OAuth credentials from Google Cloud Console → APIs & Services → Credentials → Create OAuth 2.0 Client ID (Desktop app). Save as credentials.json in the project root.
Then run:
python -c "
from google_auth_oauthlib.flow import InstalledAppFlow
flow = InstalledAppFlow.from_client_secrets_file('credentials.json', [
'https://www.googleapis.com/auth/spreadsheets',
'https://www.googleapis.com/auth/drive'
])
creds = flow.run_local_server(port=0)
open('token.json', 'w').write(creds.to_json())
"This saves token.json — you won't need to do this again unless the token expires.
Connect to Claude Code
Add to your .mcp.json in the project root:
{
"mcpServers": {
"lead-gen-toolkit": {
"command": "/absolute/path/to/.venv/bin/python",
"args": ["/absolute/path/to/server.py"]
}
}
}On Windows:
{
"mcpServers": {
"lead-gen-toolkit": {
"command": "C:\\path\\to\\.venv\\Scripts\\python.exe",
"args": ["C:\\path\\to\\server.py"]
}
}
}Restart Claude Code. Run /mcp to confirm lead-gen-toolkit is connected.
Usage
Once connected, just talk to Claude:
Scrape 30 roofing contractors in Denver CO and save to a sheet called "Denver Roofers"Read the leads from [sheet URL] and push them to Instantly campaign [campaign_id]Create an Instantly campaign called "Plumbers NYC | Free Estimate" and give me the campaign IDCost
Component | Cost |
Apify Google Maps | ~$0.01–0.02 per lead |
Instantly | your plan's sending limits |
Google Sheets | free |
100 leads ≈ $1.50–2.50 total.
File structure
server.py # MCP server (the thing you're installing)
execution/
gmaps_lead_pipeline.py # Google Maps scraper + Sheet writer
.env # Your API keys (never commit this)
credentials.json # Google OAuth credentials (never commit this)
token.json # Google OAuth token (never commit this)Troubleshooting
"Google token is missing or expired" — re-run the auth command above.
"INSTANTLY_API_KEY not set" — add your key to .env. Get it from Instantly → Settings → Integrations → API Keys → select all:all scope.
Apify scrape returns 0 results — include the city in your query: "HVAC in Austin TX" not just "HVAC".
This server cannot be deployed
Maintenance
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