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SnipMCP

GadsChain

by SnipMCP

add_negative_keywords

Attach negative keywords to Google Ads campaigns to exclude irrelevant traffic. Supports exact, phrase, and broad match types.

Instructions

Attach campaign-level negative keywords. match_type: EXACT | PHRASE | BROAD.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
keywordsYes
match_typeNoBROAD
campaign_idYes
customer_idNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries full burden. It does not disclose whether keywords are appended or replaced, maximum keyword count, or whether customer_id affects scoping. Essential behavioral traits are missing.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

One sentence plus a list of match types; no verbose information. Could be slightly more structured (e.g., bullet points) but is appropriately concise.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite an output schema handling return values, the description omits prerequisites (e.g., campaign must exist), side effects (e.g., duplicate handling), and error scenarios. For a 4-parameter mutation tool, this is incomplete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 0%, but description only clarifies match_type values. It does not specify keyword format (e.g., array of single words, comma-separated) or explain the optional customer_id parameter.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action: 'Attach campaign-level negative keywords' and lists allowed match types. It is distinguishable from sibling tools (e.g., pause_campaign, update_budget) which target different resources.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool versus alternatives (e.g., ad group negative keywords). No when-not-to-use or prerequisites provided.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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