AutoRank MCP
Provides SEO tools that target Google search, including SERP preview, pixel-width title and description truncation checks, and validation of structured data, meta tags, robots.txt, and hreflang.
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@AutoRank MCP Generate meta tags for my new blog post"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
AutoRank MCP
Technical SEO tools for AI agents. Generate and validate structured data, build meta tags and crawl directives, check how a result will actually render in Google, and analyse copy — all from inside Claude, Cursor, or any MCP client.
No API key. No account. No network calls. Every tool is a pure function, so the server does its job offline and installs in one line.
Browser versions of these tools live at autorank.so/free-tools.
Install
Claude Desktop — add to claude_desktop_config.json:
{
"mcpServers": {
"autorank": {
"command": "uvx",
"args": ["autorank-mcp"]
}
}
}Or with pip:
pip install autorank-mcpThen point your client at the autorank-mcp command. No environment variables
are required.
Related MCP server: SEO Screaming Toad MCP Server
Tools
Structured data
Tool | What it does |
| FAQPage JSON-LD from question/answer pairs |
| Article JSON-LD with author and dates |
| BreadcrumbList JSON-LD |
| LocalBusiness JSON-LD with postal address |
| Parses a block, checks required fields per type, flags risky patterns |
Meta and crawl directives
Tool | What it does |
| Full head block: title, description, canonical, OG, Twitter Card |
| Robots meta tag from directives, with a plain-English explanation |
| robots.txt, optionally blocking the major AI crawlers |
| Validates syntax and surfaces the mistakes that cause real damage |
| hreflang tags, with the return-link requirement spelled out |
SERP and copy
Tool | What it does |
| Pixel-width truncation check for titles |
| Pixel-width truncation check for descriptions |
| How the whole result renders, breadcrumb included |
| Word and phrase frequency with a stuffing warning |
| Flesch Reading Ease and grade level |
Utilities
Tool | What it does |
| UTM-tagged tracking URLs, warns on case-inconsistency |
| Clean URL slugs from titles |
| Lists the web-only tools that need live crawling |
Design notes
Title checks measure pixels, not characters. Google truncates on rendered
width, and character counts mislead badly — sixty capital Ws and sixty is
occupy very different space. Titles are the most common cause of a rewritten
snippet, so the check approximates width instead.
The schema tools will not help you lie. validate_json_ld flags
aggregateRating whenever it appears, because fabricated ratings are a
documented cause of manual actions, and generate_faq_schema states plainly
that the answers must already be visible on the page. Structured data that
disagrees with rendered content is a spam signal, not a shortcut.
Some tools are deliberately absent. Anything needing live crawling or a
keyword corpus — broken-link checking, keyword difficulty, sitemap extraction,
duplicate-content detection — is not a pure function, so it stays on the web
where it belongs. autorank_free_tools lists those.
robots.txt controls crawling, not indexing. validate_robots_txt says so in
its output, because conflating the two is the single most common way sites
accidentally leave pages in the index.
Development
git clone https://github.com/RyanKramer/autorank-mcp
cd autorank-mcp
pip install -e .
autorank-mcpAbout
Built by AutoRank — AI SEO content automation. The web versions of these tools, plus about thirty more, are free at autorank.so/free-tools.
MIT licensed.
Available Tools
18 toolsautorank_free_toolsC
List the browser versions of these tools, plus the ones not exposed here.
Inputs: no named parameters. Returns: object
build_utm_linkB
Build a UTM-tagged tracking URL.
Inputs: url (required), medium (required), source (required), campaign (required), +2 more. Returns: object
check_description_lengthB
Check whether a meta description will be truncated in Google results.
Inputs: description (required). Returns: object
check_title_lengthA
Check whether a page title will be truncated in Google results.
Measures approximate pixel width rather than character count, because Google truncates on width. Returns the estimate, the limit, and a verdict.
Inputs: title (required). Returns: object
generate_article_schemaC
Generate Article JSON-LD. Dates should be ISO 8601 (YYYY-MM-DD).
Inputs: headline (required), author_name (required), date_published (required), image_url, +3 more. Returns: result
generate_breadcrumb_schemaA
Generate BreadcrumbList JSON-LD. Each item needs 'name' and 'url'.
Inputs: items (required). Returns: result
generate_faq_schemaA
Generate FAQPage JSON-LD. Each item needs 'question' and 'answer'.
The answers MUST already be visible on the page. Schema that disagrees with the rendered page is a spam signal, not a shortcut.
Inputs: questions_and_answers (required). Returns: result
generate_hreflangA
Generate hreflang link tags. Each page needs 'lang' (e.g. en-us) and 'url'.
Every listed page must carry the full set, including a self-reference, or the cluster is ignored.
Inputs: pages (required), include_x_default. Returns: result
generate_local_business_schemaC
Generate LocalBusiness JSON-LD with a postal address.
Inputs: city (required), name (required), region (required), country (required), +5 more. Returns: result
generate_meta_tagsA
Generate a complete head block: title, description, canonical, Open Graph and Twitter Card tags. Returns HTML ready to paste.
Inputs: title (required), description (required), canonical_url (required), image_url, +2 more. Returns: result
generate_robots_metaB
Build a robots meta tag from directives, with the resulting tag and an explanation of what it permits.
Inputs: index, follow, noarchive, nosnippet, +4 more. Returns: object
generate_robots_txtC
Generate a robots.txt. Optionally block the major AI training crawlers.
Inputs: allow_paths, crawl_delay, sitemap_url, disallow_paths, +1 more. Returns: result
keyword_densityC
Word and phrase frequency for a body of text, with a density warning.
Inputs: text (required), top_n. Returns: object
readability_scoreB
Flesch Reading Ease and grade level for a body of text.
Inputs: text (required). Returns: object
serp_previewA
Preview how a result will render in Google, including truncation.
Inputs: url (required), title (required), description (required). Returns: object
slugifyB
Turn a title into a clean URL slug.
Inputs: text (required), max_length, keep_stopwords. Returns: object
validate_json_ldA
Validate a JSON-LD block: parse it, check required Schema.org fields, and flag the things that commonly cause a rich-result warning.
Inputs: content (required). Returns: object
validate_robots_txtA
Validate a robots.txt and surface the mistakes that actually cause damage.
Inputs: content (required). Returns: object
Tool Schema Changelog
Recent tool additions, removals, and schema changes observed during successful MCP inspections.
Loading tool schema changelog…
TDQS
Scored across 18 tools
Each tool targets a distinct SEO asset or action, making most selections unambiguous. Some overlap exists between check_title_length/check_description_length and serp_preview, but the descriptions clarify the different outputs. No tools are redundant.
The naming is mostly consistent with a generate_/check_/validate_ pattern, and all names use snake_case. Exceptions like slugify, keyword_density, and readability_score deviate slightly but remain intuitive and readable.
At 18 tools, the count is slightly above the typical 3-15 range but justified by the breadth of SEO functionality. Each tool serves a distinct purpose, though a few could be consolidated or omitted without major loss.
The toolkit covers many core SEO tasks: meta generation, robots handling, common schemas, and content analysis. However, significant gaps remain, such as sitemap generation, redirect handling, and a broader set of schema types (e.g., Product, Recipe). These missing pieces limit full lifecycle coverage.
Maintenance
Related MCP Connectors
Complete SEO and AI Search stack for your AI agents
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Live SEO intelligence, rank tracking, site audits, and backlink analysis for AI agents.
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