roasr_metrics_summary
Return ad KPIs for a date range: spend, impressions, clicks, conversions, revenue, CTR, CPC, CPM, ROAS, CPA, reach, frequency. Optionally filter by campaign or adset.
Instructions
Workspace ad KPIs for a date window: spend, impressions, clicks, conversions, revenue, CTR, CPC, CPM, ROAS, CPA, reach, frequency. reach/frequency are Meta-only (null for older data and non-Meta accounts); frequency = impressions/reach and is not additive across days. entityRef narrows to a single campaign/adset.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| since | No | window start, YYYY-MM-DD (use with until; takes priority over sinceDays) | |
| until | No | window end, YYYY-MM-DD (defaults to today) | |
| clientId | No | client UUID (optional) | |
| accountId | No | ad account UUID (optional) | |
| entityRef | No | campaign:<id> | adset:<id> — KPIs for one entity instead of the whole workspace (optional) | |
| sinceDays | No | window in days back from today (1–365, default 30) |