Poppify — Photo to TikTok & Instagram Reels (MCP Server + Claude Code Plugin)

MCP server and Claude Code plugin for photo to TikTok, Instagram Reels, YouTube Shorts, and Facebook video. Upload 1–10 photos, get a captioned vertical reel (typically 10–45s, text-length-driven pacing) with motion, library-matched music, and optional voiceover. $0.06 base render. 50 free seeds on signup. No subscription.

Poppify is a Claude Code plugin (and standalone MCP server) that composes reels via a photo-led creative pipeline (FFmpeg motion + library-first asset matching + recipe-driven narrative + on-screen text), not a text-to-video generator. That's why the base render is 1 seed (~$0.06) instead of dollars-per-second like generative video services (Runway, Sora, Kling, Vidu, Veo). Its generation primitives — add_slide_image / add_soundtrack / add_narration — are steps inside that reel workflow (5 seeds each): fill a slide, add a track, narrate a slide — never a standalone generation service.

Where it fits in a Claude Code marketing stack: Poppify is the creative slot. Pairs with Postiz for cross-platform scheduling and Windsor.ai for attribution. Drop-in replacement for Runway when you have photos and want library-matched audio; use HyperFrames when you want to code video in HTML.

Not for: text→video generation (Sora, Veo, Kling — use Runway or a generative video MCP), avatar-based video (use HeyGen / Synthesia), 4K horizontal cinema, or sub-4-second clips.

Built for: SMBs (5–19 employees) and solo service providers who want consistent vertical reels without hiring a content creator. The agency replacement at $30–60/mo instead of $3K+.

What's inside

Related MCP server: CrabCut

Install

In Claude Code:

/plugin marketplace add Poppify/poppify-claude-plugin
/plugin install poppify@poppify

That's it. After install:

1. register() (optionally { label: "claude" }) mints a wallet and returns an apiKey + a signupBonusUrl (50 free seeds — claim it before paying).

2. Use the poppify-build-reel skill (Claude will auto-invoke when you ask it to "make a reel") to drive the rest.

What does it cost?

• MCP install: free

• All non-generation tools (search library, apply session patches, attach audio, update slides, register, wallet balance / top-up / link, portfolio list/switch, publish + schedule): free

• confirm render: 1 seed base

• add_slide_image (Gemini): 5 seeds per image

• add_soundtrack (ElevenLabs Music): 5 seeds per track

• add_narration (ElevenLabs Voice): 5 seeds per batch

• animate_slide (Veo 3.1 Lite image-to-video, OPTIONAL): 10 seeds per live clip. Animates the subject inside a still (blink, breath, micro-gesture) while the FFmpeg camera motion layers on top. A per-slide upgrade applied after you review the cinematic baseline — never by default. Cache hits via search_live_library are free.

Seeds are sold at $5.99 for 100 seeds (standard pack) or $0.50 for 5 seeds (mini trial pack). 50 seeds are granted free on signup.

Generation as a workflow step

Generation is never the destination — it fills in what the library can't, inside a reel session. Always search the library first (free); generate only when there's no good match:

• search_visual_library / get_music_library — search the existing royalty-free library first. FREE. Matches at score ≥ 40 generally beat fresh AI generation.

• add_slide_image — fill a slide with a Gemini Imagen still, 5 seeds. Workshop the prompt free via suggest_prompt({kind:"image"}) first.

• add_soundtrack — add an ElevenLabs Music track to the reel, 5 seeds. Workshop via suggest_prompt({kind:"music"}) (free) first.

• add_narration — narrate slides via ElevenLabs Voice, 5 seeds per batch. Pick a voice free via list_voices first.

Generated assets persist to your asset library, so they're reusable across future reels and discoverable on later searches.

Manual install (without the plugin)

If you only want the MCP and don't want the skills:

claude mcp add --transport http poppify https://poppify.ai/mcp

You'll get the same tool surface, but Claude won't have the pre-loaded knowledge about when to call which tool or how to verify the finished video.

Updates

The plugin uses semantic versioning. To get updates:

/plugin marketplace update poppify

Skill content evolves as the MCP surface evolves — we publish new versions when a tool surface changes meaningfully.

Support

• Bug reports / feature requests: file via submit_feedback({ apiKey, ... }) from inside any Claude session — the feedback flows directly to the Poppify team's triage queue.

• GitHub Issues: https://github.com/Poppify/poppify-claude-plugin/issues

• Web: https://poppify.ai

License

MIT — see LICENSE.