AdMob MCP Server

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Ask your AI assistant about your AdMob apps and earnings — in plain language:

• "How much did my apps earn in the last 7 days, broken down by country?"

• "Which mediation ad source had the best eCPM this month?"

• "Compare the RPM of my banner vs. rewarded ad units."

• "List my apps and their ad units."

This is a Model Context Protocol (MCP) server for the Google AdMob API.
It works with Claude Code, Claude Desktop, Cursor, Gemini CLI, and any other MCP-capable AI client.

Architecture

flowchart LR
    C["MCP client<br/>Claude Code · Claude Desktop · Cursor · Gemini CLI"]

    subgraph S["admob-mcp-server — runs on your machine"]
        direction TB
        T["9 read-only tools in 5 toolsets<br/>accounts · apps · adunits · reports · mediation<br/>(filtered by --toolsets)"]
        A["Credential resolver<br/>env vars → token.json → gcloud ADC"]
        R["Report flattener<br/>chunk stream → rows · micros → currency"]
    end

    G["Google AdMob API<br/>v1beta"]

    C <-->|"MCP over stdio"| T
    T --> A
    A <-->|"OAuth 2.0 / HTTPS"| G
    G -.->|"report chunks"| R
    R -.-> T

Credentials and revenue data travel only between your machine and Google — there is no third-party server in between.

Related MCP server: Google Analytics 4 MCP Server

Features

• Everything the AdMob API opens to normal accounts — 9 tools across accounts, apps, ad units, reports, and mediation (why there are no write tools)

• Reports made readable — streaming report responses are flattened into simple row tables, and monetary values (micros) are converted to real currency units

• Read-only by design — the sign-in requests read scopes only, so the server cannot change anything in your AdMob account

• Toolsets — enable only the tool groups you need, e.g. --toolsets reports,accounts

• Three authentication options — one-command browser sign-in (npx admob-mcp-server auth), environment-variable refresh token, or gcloud Application Default Credentials

• Built-in analysis prompts and report-spec reference resources

Setup at a glance

One-time setup, roughly 10 minutes:

Requirements

• Node.js 18 or newer — check with node --version; if missing, install from nodejs.org

• An AdMob account and the Google account that owns it

Setup

Part 1 — Google Cloud setup

Why is this needed?
The AdMob API has no simple API keys — Google requires every program that accesses your data to be registered as an "OAuth app".
Here you register a personal one that only you will use.
It's free and needs no billing setup.

1. Create (or select) a Google Cloud project: console.cloud.google.com/projectcreate — any name works; reusing an existing project is fine too.

2. Enable the AdMob API: console.cloud.google.com/apis/library/admob.googleapis.com → check that your project is selected in the top bar → Enable.

3. Configure the OAuth consent screen: console.cloud.google.com/auth/overview — the first visit opens a short wizard:

   • App name: anything (e.g. admob-mcp), and your email as the support/contact email

   • Audience: External

   • Finish the wizard — you do not need to submit the app for Google's verification

   • Then go to Audience → Test users → Add users and add the Google account that owns your AdMob account

4. Create an OAuth client: console.cloud.google.com/apis/credentials → Create credentials → OAuth client ID

   • Application type: Desktop app

   • After creating it, click Download JSON — you'll use this file in Part 2

Part 2 — Sign in

Move the JSON file you downloaded to where the server looks for it, then run the sign-in command:

mkdir -p ~/.admob-mcp
mv ~/Downloads/client_secret_*.json ~/.admob-mcp/oauth_client.json

npx admob-mcp-server auth

(On Windows, move the file to C:\Users\<you>\.admob-mcp\oauth_client.json in Explorer, then run the npx command.)

Your browser opens.
Pick the Google account that owns your AdMob account and allow access.
If you see a "Google hasn't verified this app" warning, that's your own app from Part 1 — click "Continue".
When the terminal prints Setup complete, your sign-in is saved to ~/.admob-mcp/token.json and reused from then on.

The sign-in requests the admob.readonly and admob.report scopes — read access only.

What the auth command does:

sequenceDiagram
    autonumber
    participant T as Terminal
    participant S as admob-mcp-server
    participant B as Browser
    participant G as Google

    T->>S: npx admob-mcp-server auth
    S->>S: read ~/.admob-mcp/oauth_client.json
    S->>B: open consent URL (loopback redirect, random port)
    B->>G: sign in & allow scopes
    G-->>S: authorization code → refresh token
    S->>S: save ~/.admob-mcp/token.json (reused for every later call)

If you already have a refresh token, no files are needed:

export GOOGLE_CLIENT_ID="....apps.googleusercontent.com"
export GOOGLE_CLIENT_SECRET="..."
export GOOGLE_REFRESH_TOKEN="..."

The same pattern Google's official Analytics/Ads MCP servers use:

gcloud auth application-default login \
  --scopes=https://www.googleapis.com/auth/admob.readonly,https://www.googleapis.com/auth/admob.report,https://www.googleapis.com/auth/cloud-platform \
  --client-id-file=path/to/oauth_client.json

Credential resolution order: environment variables → token.json (from auth) → ADC.

Part 3 — Connect your AI client

Pick your client below.
MCP servers are loaded when the client starts, so restart the client after adding the config.

Claude Code

claude mcp add admob -- npx -y admob-mcp-server

Verify with claude mcp list — you should see admob: ... - ✔ Connected.

Claude Desktop — open Settings → Developer → Edit Config, which opens claude_desktop_config.json (macOS: ~/Library/Application Support/Claude/, Windows: %APPDATA%\Claude\), and add:

{
  "mcpServers": {
    "admob": {
      "command": "npx",
      "args": ["-y", "admob-mcp-server"]
    }
  }
}

Restart the app; the admob tools appear in the tools menu of the chat input.

Cursor — add the same mcpServers block to ~/.cursor/mcp.json, then check Settings → MCP shows admob as enabled.

Gemini CLI — add the same mcpServers block to ~/.gemini/settings.json, then check with /mcp inside the CLI.

Try it

You don't call tools yourself — just ask in plain language and the assistant picks the right tools.
Some starters:

• "What did my apps earn last week?"

• "Break down this month's revenue by country and app."

• "Which ad format had the highest RPM in the last 30 days?"

• "How is my mediation doing? Compare ad sources by observed eCPM."

• "List my apps and their ad units."

Most clients ask for your permission before each tool call, so nothing runs without your approval.

Configuration

All configuration is optional — the defaults work for a single AdMob account.

Environment variables

CLI flags

CLI flags take precedence over environment variables.
Flags go after the command in your client config, e.g. npx -y admob-mcp-server --toolsets reports.

Tools

A "tool" is a function the AI assistant can call on your behalf.
Tools are grouped into five toolsets; all are enabled by default:

All tools are read-only and require the admob.readonly / admob.report scopes.

Why there are no write tools

The AdMob API does expose write methods (adUnits.create, apps.create, the whole mediationGroups resource), but Google marks each of them limited access:

This method has limited access. If you see a 403 permission denied error, please reach out to your account manager for access.

A normal publisher account gets PERMISSION_DENIED from all of them even with a valid admob.monetization token — and the same wall blocks mediationGroups.list and adUnitMappings.list, which are reads. Since these tools cannot work without an allowlisted account, they are not shipped: an assistant that sees them will try them and fail. Create ad units and mediation groups in the AdMob console instead.

accounts

apps

adunits

reports

All report tools take startDate / endDate (YYYY-MM-DD), metrics, and optional dimensions, dimensionFilters, sortConditions, maxReportRows (default 1000), currencyCode.
Responses are flat tables; monetary metrics are converted from micros to currency units.

Valid dimensions/metrics per report are exposed as MCP resources (reference documents the assistant can read): admob://reference/network-report-spec, mediation-report-spec, campaign-report-spec.

mediation

Mediation groups and ad unit mappings are not covered — see Why there are no write tools.

Prompts

Prompts are ready-made analysis requests.
Your client surfaces them as slash commands or a prompt picker (e.g. /top_performing_apps in Claude Code).
All take an optional days argument:

Security & privacy

• The server runs entirely on your computer.
  Your data flows only between your machine and Google's API — never through any third-party server.

• Two files are stored locally, both readable only by your user account: ~/.admob-mcp/oauth_client.json (your OAuth app) and ~/.admob-mcp/token.json (your sign-in).

• To sign out: delete ~/.admob-mcp/token.json, and optionally revoke the app's access at myaccount.google.com/permissions.

• Nothing can be modified: the sign-in requests read scopes only, and every tool is a read.

Troubleshooting

Install & connection

command not found: npx / spawn npx ENOENT

• Cause: Node.js is not installed, or your client can't find it.

• Fix: install Node 18+ from nodejs.org, then restart the client.

The server doesn't appear in the client

• Cause: MCP servers load at client startup, or the server fails to start.

• Fix: restart the client first.
  Then check its MCP status (Claude Code: claude mcp list, Gemini CLI: /mcp), and make sure npx -y admob-mcp-server runs in a terminal without errors.

Sign-in & auth

"No usable Google credentials found"

• Cause: sign-in hasn't been set up yet.

• Fix: follow Part 2 — Sign in.

invalid_grant / "token has been expired or revoked"

• Cause: your sign-in expired.
  With a consent screen in Testing mode this happens every 7 days.

• Fix: re-run npx admob-mcp-server auth.
  To stop it recurring, publish the app (Audience → Publish app).

access_denied during browser sign-in

• Cause: the Google account you picked is not a test user of the consent screen.

• Fix: add it under Audience → Test users, or publish the app.

"The publisher could not be authenticated"

• Cause: the Google account you signed in with has no active AdMob account.

• Fix: re-run npx admob-mcp-server auth and pick the account that owns your AdMob account in the account chooser.

API errors

403 PERMISSION_DENIED

• Cause: the AdMob API isn't enabled, the wrong Google account is signed in, or the token predates a scope change.

• Fix: check the following:

  1. The AdMob API is enabled in the same project as your OAuth client

  2. You signed in with the account that owns the AdMob account

  3. Your token covers admob.readonly and admob.report — re-run npx admob-mcp-server auth to refresh it

429 RESOURCE_EXHAUSTED

• Cause: AdMob API quota hit (usage limits).

• Fix: retry later, or reduce the request — narrower date range, fewer dimensions.

"Multiple AdMob accounts found"

• Cause: your Google login can access several publisher accounts.

• Fix: set ADMOB_ACCOUNT=pub-... (find IDs with list_accounts).

Development

git clone https://github.com/ParkSangGwon/admob-mcp-server.git
cd admob-mcp-server
npm install
npm test
npm run build

# debug with the MCP Inspector
npm run inspect

To run a local build in a client, point it at the built entry instead of npx: node /path/to/admob-mcp-server/dist/index.js.

Releases: pushing a v* tag runs CI and publishes to npm with provenance (see .github/workflows/release.yml).

Contributing

Issues and pull requests are welcome.
For larger changes, please open an issue first to discuss the direction.
Make sure npm run lint, npm run format:check, and npm test pass.

License

MIT