google-ecommerce-mcp
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TDQS
Scored across 82 tools
Many tools are clearly distinct within a platform, but the set has numerous analogous reporting tools across platforms (e.g. ga4_report/ga4_compare/ga4_realtime, gsc_performance/gsc_opportunities/gsc_moves, multiple *_insights) and many parallel plan tools that an agent must map correctly. Descriptions are detailed and usually disambiguate individual tools, but the sheer breadth and cross-platform parallels create real selection risk.
Predominantly consistent platform-prefixed snake_case (ga4_, gads_, gsc_, gtm_, meta_, merchant_, openai_ads_) with clear plan_/apply/rollback patterns. Minor inconsistencies exist: google_apply bundles GA4/GSC/Merchant/GTM while Meta and OpenAI have their own apply, and meta_eco_plan_catalog_item_update is an outlier, but overall the convention is predictable.
82 tools is far above the healthy 3-15 band and well into the 'too many' range; even for a multi-platform server, the cognitive load is high. Each tool may earn its place logically, but the count is excessive and will strain an agent's tool selection.
The surface covers read, plan, apply, rollback and audit across GA4, Google Ads, GSC, GTM, Merchant, Meta and OpenAI Ads. Some lifecycle gaps exist (e.g. Meta ad group/creative creation, Google Ads keyword/ad creation, Merchant product insert/delete), but these appear deliberate and workarounds exist (e.g. platform UI, plan tools).