Marketing Automation MCP Server
Server Configuration
Describes the environment variables required to run the server.
| Name | Required | Description | Default |
|---|---|---|---|
| SMTP_HOST | No | SMTP server host for email service | smtp.gmail.com |
| SMTP_PORT | No | SMTP server port for email service | 587 |
| DATABASE_URL | No | Database connection URL | sqlite:///./marketing_automation.db |
| SMTP_PASSWORD | No | SMTP password for email service (e.g., your-app-password) | |
| SMTP_USERNAME | No | SMTP username for email service (e.g., your-email@gmail.com) | |
| MCP_SERVER_NAME | No | Name of the MCP server | marketing-automation |
| SENDGRID_API_KEY | No | Optional API key for SendGrid email service | |
| MAILCHIMP_API_KEY | No | Optional API key for Mailchimp email service | |
| MCP_SERVER_VERSION | No | Version of the MCP server | 1.0.0 |
Instructions
Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.
This server publishes no instructions, or was last inspected before Glama recorded them.
Capabilities
Features and capabilities supported by this server
Protocol revision2025-11-25
| Capability | Details |
|---|---|
| tools | {
"listChanged": false
} |
| prompts | {
"listChanged": false
} |
| resources | {
"subscribe": false,
"listChanged": false
} |
| experimental | {} |
Tools
Functions exposed to the LLM to take actions
| Name | Description |
|---|---|
| generate_campaign_reportB | Generate campaign performance reports using live platform data or deterministic demo mode. |
| optimize_campaign_budgetC | Reallocate campaign budget using live platform metrics and provider-backed optimization logic. |
| create_campaign_copyB | Generate campaign copy variants through the configured AI provider or deterministic demo mode. |
| analyze_audience_segmentsC | Analyze audience segments in deterministic demo mode or return a structured live-mode block. |
Prompts
Interactive templates invoked by user choice
| Name | Description |
|---|---|
No prompts | |
Resources
Contextual data attached and managed by the client
| Name | Description |
|---|---|
No resources | |
TDQS
Scored across 4 tools
Each tool targets a distinct marketing function: audience analysis, copy creation, reporting, and budget optimization. There is no overlap in purpose.
All tool names follow a consistent verb_noun pattern (analyze_*, create_*, generate_*, optimize_*), making them predictable and easy to distinguish.
With 4 tools, the set is slightly lean but covers core marketing automation tasks. It does not feel overly sparse or bloated for a focused server.
The tools cover analysis, copy, reporting, and optimization, but lack common features like campaign lifecycle management (create, schedule, pause) or list/segment management, leaving notable gaps.