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Google Ads MCP Server

by MaxGhenis
OverviewSchemaSourceRelated ServersScoreDiscussionsAdmin
Python
Remote

Google Ads MCP Server

A Model Context Protocol (MCP) server for Google Ads with read AND write capabilities. Unlike Google's official read-only MCP server, this one lets you actually manage your campaigns.

Features

Read operations

  • list_accounts - List all accessible Google Ads accounts

  • execute_query - Run GAQL queries for campaigns, ad groups, keywords, metrics, etc.

Write operations

  • create_campaign - Create new campaigns (paused by default for safety)

  • create_ad_group - Create ad groups in a campaign

  • add_keywords - Add keywords to an ad group

  • add_negative_keywords - Add negative keywords (campaign or ad group level)

  • create_responsive_search_ad - Create RSAs with headlines/descriptions

  • pause_campaign / enable_campaign - Toggle campaign status

  • pause_ad_group / enable_ad_group - Toggle ad group status

  • update_ad_group_bid - Update CPC bids

Safety features

  • Dry run mode - All write operations support dry_run=True to validate without executing

  • Safe defaults - New campaigns are created PAUSED

  • Clear feedback - All operations return success status and error messages

Installation

Using uv (recommended)

# Install uv if you haven't already
curl -LsSf https://astral.sh/uv/install.sh | sh

# Install the package
uv pip install google-ads-mcp

# Or install from source
git clone https://github.com/maxghenis/google-ads-mcp-rw
cd google-ads-mcp
uv pip install -e .

Using pip

pip install google-ads-mcp

Configuration

1. Create Google Ads API credentials

  1. Go to the Google Ads API Center

  2. Create a developer token (or use an existing one)

  3. Set up OAuth2 credentials in Google Cloud Console

  4. Generate a refresh token

2. Create google-ads.yaml

Create a google-ads.yaml file with your credentials:

developer_token: YOUR_DEVELOPER_TOKEN
client_id: YOUR_CLIENT_ID.apps.googleusercontent.com
client_secret: YOUR_CLIENT_SECRET
refresh_token: YOUR_REFRESH_TOKEN
# MCC account ID if using multiple accounts (digits only, no dashes)
login_customer_id: "1234567890"
use_proto_plus: true

See google-ads.yaml.example for a template.

3. Set the config path (optional)

By default, the server looks for google-ads.yaml in the current directory. You can specify a custom location:

export GOOGLE_ADS_CONFIG_PATH=/path/to/your/google-ads.yaml

Usage with Claude Desktop

Add to your Claude Desktop config (~/Library/Application Support/Claude/claude_desktop_config.json on macOS):

{
  "mcpServers": {
    "google-ads": {
      "command": "uv",
      "args": ["run", "--with", "google-ads-mcp", "google-ads-mcp"],
      "env": {
        "GOOGLE_ADS_CONFIG_PATH": "/path/to/your/google-ads.yaml"
      }
    }
  }
}

Or if installed globally:

{
  "mcpServers": {
    "google-ads": {
      "command": "google-ads-mcp",
      "env": {
        "GOOGLE_ADS_CONFIG_PATH": "/path/to/your/google-ads.yaml"
      }
    }
  }
}

Example workflows

List your accounts

Use list_accounts to show me all my Google Ads accounts

Query campaign performance

Run this GAQL query for customer ID 1234567890:
SELECT campaign.name, metrics.clicks, metrics.impressions, metrics.cost_micros
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
ORDER BY metrics.clicks DESC

Create a new campaign with ad group, keywords, and ad

Create a new search campaign called "Q1 Promo" with a $20/day budget,
then add an ad group "Product Keywords" with keywords like "buy widgets",
"widget sale", "best widgets", and create a responsive search ad with
these headlines: "Buy Widgets Now", "50% Off Widgets", "Free Shipping"
and descriptions: "Shop our huge selection of widgets. Free shipping on orders over $50.",
"Premium quality widgets at the best prices. Order today!"
Final URL: https://example.com/widgets

Add negative keywords

Add these negative keywords to campaign 19638300165:
- "free"
- "cheap"
- "diy"
- "tutorial"

Pause underperforming ad groups

First, show me all ad groups in campaign 19638300165 with their metrics.
Then pause any ad groups with CTR below 1%.

API reference

Budget and bid values

All monetary values use micros (1/1,000,000 of the currency unit):

  • 1,000,000 micros = $1.00

  • 2,500,000 micros = $2.50

  • 10,000,000 micros = $10.00

Match types

Keywords support three match types:

  • BROAD - Shows for related searches (default)

  • PHRASE - Shows when query contains the phrase

  • EXACT - Shows only for exact query match

Customer IDs

Customer IDs should be digits only, no dashes:

  • Correct: 1234567890

  • Incorrect: 123-456-7890

Development

# Clone the repo
git clone https://github.com/maxghenis/google-ads-mcp-rw
cd google-ads-mcp

# Install dev dependencies
uv pip install -e ".[dev]"

# Run tests
pytest

# Format code
black src tests
ruff check --fix src tests

License

MIT License - see LICENSE for details.

Contributing

Contributions welcome! Please open an issue or PR.

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