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Matthew-Lee-Nello

Meta Ads Engine

create_ad

Create an ad in Meta Ads with a placeholder creative for DCO-bypass; swap the real creative later via an update ad call. Starts paused.

Instructions

Create an ad. For the DCO-bypass flow, pass the PLACEHOLDER creative_id here, then call update_ad to swap in the real multi-variant creative. Defaults PAUSED.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYes
statusNoPAUSED
adset_idYes
account_idNo
creative_idYes

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided, but the description discloses the default PAUSED status and the DCO-bypass pattern. However, it does not mention idempotency, permissions, or error behavior, which is partially compensated by the presence of an output schema.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, no wasted words. The first sentence states the action, the second provides crucial workflow details and default. Highly concise and front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 5 parameters and no schema documentation, the description covers the unique DCO-bypass flow and default status. However, it does not explain how to obtain required params like 'adset_id' or 'account_id', or what the output contains, though an output schema is present.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description must add meaning. It adds context for 'creative_id' (as PLACEHOLDER) and 'status' (default PAUSED), but other parameters (name, adset_id, account_id) lack explanation, leaving gaps for an agent.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states 'Create an ad.' with a clear verb and resource. It also specifies a unique workflow (DCO-bypass) and default status, distinguishing it from siblings like update_ad.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly indicates when to use this tool: for the DCO-bypass flow, pass a PLACEHOLDER creative_id and then call update_ad. Also mentions the default PAUSED status, providing clear guidance on usage.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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