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google-ads-write-mcp

by Luxand

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    TDQS

    A4.2/5.0

    Scored across 22 tools

    Disambiguation5/5

    Each tool clearly targets a distinct Google Ads entity or lifecycle action: campaign creation, ad group addition, keyword/negative keyword management, RSA create/update, asset extensions, bid/budget settings, and removal. The only near-overlap, set_campaign_final_url_suffix versus set_final_urls, is clearly separated by campaign-level vs ad/ad-group/asset-level scope.

    Naming Consistency4/5

    The majority of tools follow a clear snake_case verb_noun pattern using create_, add_, set_, update_, and remove_. The exceptions are keyword_ideas and audit_log_tail, which are noun-phrase read/utility tools, and the create_/ add_ distinction is subtle, so the set is mostly consistent but not perfectly uniform.

    Tool Count3/5

    At 22 tools, the server sits in the heavy range and feels larger than the typical well-scoped toolset. However, the count is understandable given the breadth of Google Ads write operations, and most tools cover distinct, non-redundant actions.

    Completeness4/5

    The surface covers the core Search campaign lifecycle: create campaign/ad group/RSA, manage keywords and negatives, attach sitelinks/callouts/snippets/image/business assets, update budget/bids/status/final URLs, and remove entities. Minor gaps remain, such as keyword bid updates and in-place extension edits, but they can be worked around with remove/re-add.

    Maintenance

    ActivityMaintained
    ResponsivenessNo issues