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LiquidBuiltIt

B2Brilliant MCP Server

create_campaign

Create personalized marketing campaigns (DM, email, SMS) for a target business using your business profile and selected campaign types.

Instructions

Create marketing campaigns for a target business

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
userBusinessYesYour business object
campaignTypesNoTypes of campaigns to generate (defaults to all types)
targetBusinessYesTarget business object
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden of disclosing side effects, permissions, or return behavior. It only says 'create' without explaining what happens on success, whether it mutates data, or what output to expect.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, concise sentence that is front-loaded with the action and resource. It contains no redundant words or filler, making it easy to parse quickly.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite having three parameters, two nested objects, no output schema, and no annotations, the description offers minimal context. It does not explain the relationship between userBusiness and targetBusiness, what the campaign types entail, or what happens after creation, leaving the agent under-informed.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema already describes all three parameters with 100% coverage, including the default behavior of campaignTypes. The description adds no extra semantic detail beyond the schema, so the baseline of 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action (create), the resource (marketing campaigns), and the target (a target business). It distinguishes itself from sibling tools like discover_business and refine_campaign, which imply different actions.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool versus alternatives such as check_compatibility or refine_campaign. It does not mention prerequisites, sequencing, or conditions under which this tool is appropriate.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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