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maasy_get_campaign_metrics

Fetch ad campaign performance metrics including spend, impressions, clicks, CTR, CPC, conversions, and ROAS. Provide brand UUID and lookback days to retrieve actionable data.

Instructions

Ad campaign performance: spend, impressions, clicks, CTR, CPC, conversions, ROAS.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
project_idNoBrand UUID
daysNoLookback days
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, description bears full burden. Only lists metrics but omits behavioral details like data freshness, aggregation method, or permission requirements.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Single sentence, directly states purpose and included metrics. Efficient and front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema or annotations. Description covers returned metrics but omits pagination, formatting, or limits. Adequate for a simple query tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema descriptions cover both parameters (project_id, days) at 100%. Description adds value by listing output metrics but does not deepen parameter understanding.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Clearly states it retrieves ad campaign performance metrics (spend, impressions, clicks, etc.). Distinguishable from sibling tools like maasy_get_daily_summary by focusing on campaign-level metrics.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool versus alternatives. Does not mention prerequisites or conditions like active campaigns or required roles.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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