Enables interaction with TikTok For Business advertising data — querying campaigns, ad groups, ads, GMV Max (TikTok Shop) campaigns and reporting metrics, plus managing creatives, audiences, pixels, automated rules, and campaign/ad status via 89 actions.
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type @ followed by the MCP server name and your instructions, e.g., "@TikTok Ads MCP Server how did my TikTok campaigns perform last week?"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Connect TikTok Ads to AI assistants for automated analytics and campaign optimization.
Part of the Insightful Pipe MCP Server Collection — The TikTok Ads MCP server brings TikTok advertising data to Claude, ChatGPT, Cursor, and other AI assistants. Analyze campaign performance, optimize ad spend, and get AI-powered insights for your TikTok marketing.
https://tiktok-ads.insightfulmcp.com/Related MCP server: tiktok-ads-mcp
TikTok Ads MCP is a remote Model Context Protocol server that enables AI assistants to access and analyze your TikTok For Business advertising data. With this MCP integration you can:
Query TikTok ad performance using natural language
Analyze video ad engagement and conversion metrics
Get AI recommendations for creative optimization
Monitor CPM, CPC, and ROAS across campaigns
Access detailed campaign, ad group, and ad metadata
Copy the MCP Server URL: https://tiktok-ads.insightfulmcp.com/
Scroll to the bottom and click Add custom connector
Paste the URL and click Add
Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.
Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.
Turn on Developer mode in ChatGPT settings
Create a new app for a remote MCP server and paste the URL: https://tiktok-ads.insightfulmcp.com/
Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.
See OpenAI's guide: Developer mode and MCP apps in ChatGPT
claude mcp add --transport http tiktok-ads https://tiktok-ads.insightfulmcp.com/Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
{
"mcpServers": {
"tiktok-ads": {
"url": "https://tiktok-ads.insightfulmcp.com/"
}
}
}When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.
89 actions: 15 read, 74 write.
Action | Description |
| Returns ad group configuration including targeting, bidding, and schedule settings |
| Returns full ad entity metadata for the specified advertiser |
| Returns the connected advertiser's account details |
| Returns the full configuration of one GMV Max campaign, including its store_id |
| Returns the details of up to 20 max delivery or creative boost sessions |
| Lists the max delivery and creative boost sessions inside a Product GMV Max campaign |
| Returns campaign level settings including objective, budget, and schedule |
| Lists GMV Max campaigns |
| GMV Max campaign performance (cost, orders, gross revenue, ROI, product/video/LIVE breakdowns) |
| Lists the TikTok Shops linked to the advertiser |
| Primary BASIC reporting endpoint |
| Get bid recommendations for an ad group based on targeting and objective |
| Get recommended targeting categories based on advertiser vertical |
| Get detailed targeting info (location names, ISP info, etc.) |
| Search for targeting options by keyword (geo locations, zip codes, etc.) |
Action | Description |
| Create a new ad (created in DISABLE status for safety) |
| Upload an image for use in ad creatives |
| Enable, disable, or delete ads in batch |
| Update an existing ad's creative or settings |
| Upload a video for use in ad creatives |
| Create a new ad group (created in DISABLE status for safety) |
| Enable, disable, or delete ad groups in batch |
| Update an existing ad group's settings |
| Update advertiser account settings (company name, address, etc.) |
| Register a mobile app for ad tracking and optimization |
| Update a registered mobile app's settings |
| Create blocked words for comment filtering |
| Delete blocked words |
| Create a bulk blocked word management task |
| Update blocked words for comment filtering |
| Create a new campaign (created in DISABLE status for safety) |
| Create a GMV Max campaign for TikTok Shop (created in DISABLE status for safety) |
| Create a GMV Max session campaign (created in DISABLE status for safety) |
| Delete a GMV Max session campaign |
| Update a GMV Max session campaign |
| Update a GMV Max campaign |
| Enable, disable, or delete campaigns in batch |
| Update an existing campaign's settings (name, budget, etc.) |
| Delete comments on ads |
| Post a reply to a comment on an ad |
| Hide or unhide comments on ads |
| Create a bulk comment management task |
| Delete creative assets (images/videos) |
| Share creative assets with other advertisers |
| Edit a creative image (crop, resize, etc.) |
| Create a creative portfolio (instant page, etc.) |
| Create a shareable link for creative preview |
| Generate smart text suggestions for ad creatives |
| Apply a custom audience to ad groups |
| Create a custom audience from customer file or engagement data |
| Delete custom audiences |
| Upload a customer file for custom audience creation |
| Create a lookalike audience based on an existing custom audience |
| Update a lookalike audience |
| Create a rule-based custom audience |
| Share a custom audience with other advertisers |
| Cancel sharing of a custom audience |
| Update an existing custom audience |
| Create exclusive authorization for GMV Max campaigns |
| Create a legacy Custom Identity (CUSTOMIZED_USER) where TikTok still allows it |
| Create an offline event set for offline conversion tracking |
| Delete an offline event set |
| Update an offline event set |
| Bind automated rules to entities in batch |
| Create an automated optimization rule |
| Update an automated optimization rule |
| Update the Pangle block list for the advertiser |
| Create a TikTok pixel for conversion tracking |
| Create a pixel event for tracking specific conversions |
| Delete pixel events |
| Update a pixel event |
| Update a TikTok pixel's settings |
| Delete a playable ad creative |
| Save a playable ad creative after upload |
| Upload a playable ad creative |
| Create a saved audience with predefined targeting |
| Delete saved audiences |
| Appeal a rejected Smart+ ad |
| Create a Smart+ ad (created in DISABLE status for safety) |
| Update material status for Smart+ ads |
| Enable, disable, or delete Smart+ ads in batch |
| Update a Smart+ ad |
| Create a Smart+ ad group (created in DISABLE status for safety) |
| Enable, disable, or delete Smart+ ad groups in batch |
| Update a Smart+ ad group |
| Create a Smart+ automated campaign (created in DISABLE status for safety) |
| Enable, disable, or delete Smart+ campaigns in batch |
| Update a Smart+ campaign's settings |
| Confirm TikTok terms of service |
You decide what AI agents can do with each connected account:
Turn individual actions on or off for every connected account, so agents only see the actions you allow.
Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.
"How are my TikTok ad campaigns performing this week?""Which video ads have the highest completion rate?""What demographics are converting best on my TikTok ads?""Show me the targeting settings for my top performing ad groups""Which TikTok ad groups should I increase budget for?"In-Feed Ads - Native video ads in the For You feed
Spark Ads - Boosted organic content
Collection Ads - Product catalog ads
Lead Generation - In-app lead forms
App Install Campaigns - Mobile app promotion
Metric | Description |
Video Views | Total video ad views |
View Rate | Percentage of impressions that resulted in views |
6s View Rate | Users who watched 6+ seconds |
Completion Rate | Users who watched the full video |
CTR | Click-through rate |
CPC | Cost per click |
CPM | Cost per 1,000 impressions |
Conversions | TikTok Pixel conversions |
ROAS | Return on ad spend |
Real-time insights - Query live campaign data
Creative optimization - Understand what resonates
Trend identification - Stay ahead on TikTok
Audience understanding - Deep demographic insights
Engagement analysis - Beyond clicks and impressions
Content strategy - Data-driven creative decisions
Budget optimization - AI-powered recommendations
Cross-platform comparison - Compare TikTok vs other channels
Official TikTok API for Business - Direct integration with TikTok's API
OAuth 2.0 - Secure authentication
Data encryption - Secure transmission
The TikTok Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.
Claude skills for TikTok Ads — ready-made skills that run on your connected data
Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.
Facebook Ads MCP - Meta advertising
Google Ads MCP - Google advertising
LinkedIn Ads MCP - B2B advertising
Snapchat Ads MCP - Snapchat advertising
Pinterest Ads MCP - Pinterest advertising
YouTube MCP - YouTube analytics
Instagram MCP - Instagram analytics
Documentation: insightfulpipe.com/docs
All MCP Servers: insightfulpipe.com/mcp-servers
Email: support@insightfulpipe.com
Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →
MIT License - see LICENSE for details.
This server cannot be deployed
TikTok Ads automation with AI: analyze performance, manage campaigns, optimize creatives.
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