Google My Business MCP Server (Google Business Profile) by Insightful Pipe

Connect Google My Business to AI assistants for local SEO analytics and business profile management.

Part of the Insightful Pipe MCP Server Collection — The Google My Business MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Google Business Profile performance. Track local search visibility, monitor reviews, manage posts, and optimize your local presence.

MCP Server URL

https://google-my-business.insightfulmcp.com/

Related MCP server: Google Business Profile MCP Server

What is Google My Business MCP?

Google My Business MCP is a remote Model Context Protocol server that connects your Google Business Profile to AI assistants. This local SEO integration allows you to:

• Query local search performance using natural language

• Analyze Google Maps visibility and actions

• Track review sentiment and respond to reviews

• Manage local posts, photos, and media

• Get AI recommendations for profile optimization

Installation

Claude

1. Copy the MCP Server URL: https://google-my-business.insightfulmcp.com/

2. Open Claude Connectors Settings

3. Scroll to the bottom and click Add custom connector

4. Paste the URL and click Add

5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings

2. Create a new app for a remote MCP server and paste the URL: https://google-my-business.insightfulmcp.com/

3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http google-my-business https://google-my-business.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "google-my-business": {
      "url": "https://google-my-business.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

25 actions: 16 read, 9 write.

Read Actions (16)

Write Actions (9)

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.

• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.

• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.

• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Profile Performance

"How is my Google Business Profile performing this month?"

Review Management

"Show me my recent reviews and help me reply to them"

Search Keywords

"What search terms are people using to find my business?"

Create Post

"Create a local post about our weekend sale with 20% off"

Action Tracking

"How many direction requests did I get this week?"

Supported Metrics

Why Google My Business MCP?

For Local Businesses

• Visibility tracking - Understand local search presence

• Review management - Monitor and respond to reviews with AI help

• Action optimization - Drive more calls and visits

For Multi-Location Brands

• Location comparison - Compare store performance

• Centralized analytics - All locations in one view

• Review monitoring - Track reputation at scale

For Agencies

• Client reporting - Local SEO performance reports

• Multi-account management - Handle multiple businesses

• Content creation - Create posts for clients

Security & Privacy

• Official Google Business Profile API - Direct integration with Google's API

• OAuth 2.0 - Secure Google authentication

• Granular permissions - Control read vs write access

Pricing

The Google My Business MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

Google MCP Servers

• Google Search Console MCP - SEO analytics

• Google Analytics MCP - Website analytics

• Google Ads MCP - Advertising

• PageSpeed MCP - Core Web Vitals

SEO Tools MCP Servers

• Web Crawler MCP - SEO auditing

• Screenshot MCP - Visual capture

View All MCP Servers →

Resources

• Documentation

• Video Tutorial

• InsightfulPipe Blog

Support

• Documentation: insightfulpipe.com/docs

• All MCP Servers: insightfulpipe.com/mcp-servers

• Email: support@insightfulpipe.com

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.